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Understanding The Different Types Of Product Roadmaps
November 29, 2023
Overview The importance of choosing the right types of roadmaps The 4 important types of product roadmaps Selecting the ideal...
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Must-Have Product Roadmap Tools In 2024: A Complete Guide
November 29, 2023
Overview Understanding product roadmap toolsWhy it's important to choose the right toolThe 5 key types of product roadmap toolsCriteria for selecting...
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How To Define & Achieve Your Product Roadmap Milestones
November 28, 2023
Well-defined milestones are crucial for achieving your product goals. A comprehensive and detailed roadmap gives you the practical blueprint for...
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A Product Owner Roadmap: A Step-by-Step Guide
November 28, 2023
Today’s global market is connected, competitive, and characterised by fast and regular shifts in customer preferences. As such, a strategic...
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How To Create A Solid Product Roadmap Framework In 2024
November 19, 2023
In the rapidly evolving digital landscape, businesses constantly face the challenge of adapting to shifting market trends and customer demands....
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What Is A Product Manager Roadmap? A Complete Guide
November 19, 2023
A product manager roadmap is the cornerstone of a product's journey in the landscape of development. It extends beyond a...
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How To Create A Product Strategy Roadmap
November 19, 2023
In today's dynamic and competitive business landscape, effective strategic planning is crucial for organisations to achieve their goals and maintain...
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Strategic Product Positioning: The Key to Market Success
November 14, 2023
Overview Introduction What is a product positioning strategy? The role Of competitive intelligence in product positioning Key components of successful...
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Why Businesses Need An Outcome-Based Product Roadmap?
November 13, 2023
OverviewIntroductionUnderstanding outcome-based product roadmapsWhy traditional roadmaps fall shortThe benefits of outcome-based product roadmapsImplementing an outcome-based approachMeasuring & adaptingIntroductionIn the modern...
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Embracing Agile Methodologies In Your Product Roadmap
November 13, 2023
Overview Introduction Unleashing agile in your product roadmap Agile principles & competitive intelligence Strategic frameworks for agile integration Agile &...
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Analytics Tools For Product Managers – A Complete Guide
November 12, 2023
Today more than ever, product managers find themselves facing a host of challenges and opportunities. With the rise of data-driven...
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How To Create An Effective Product Manager Strategy In 2024
November 12, 2023
An effective product manager strategy is crucial for any organisation. Product managers, as the driving force behind innovation, are tasked...
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The 10 Key Product Manager Skills You Need To Know In 2024
November 12, 2023
Product managers play a pivotal role in shaping the success of a company: they are tasked with driving the development...
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Your Step-By-Step Product Launch Strategy For 2024
November 12, 2023
In today’s fiercely competitive, hyper-connected global market, a successful launch can mean the difference between product failure and long-term sales....
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What Makes An Effective SaaS Roadmap In 2024?
November 12, 2023
The SaaS industry is a highly competitive and fast-changing market. The latest data suggests that approximately 30,000 SaaS companies currently...
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How To Build A Successful Product Development Roadmap
November 12, 2023
According to Clayton Christensen of Harvard Business School, 95% of new products fail. The primary reason for such a high...
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What Is A Product Roadmap? The Only Guide You Need
November 12, 2023
Guide Overview Introduction What is a product roadmap? How does competitive intelligence fit in? Components of a product roadmap How...
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How To Choose The Right Competitive Intelligence Solutions
November 5, 2023
According to reports, organisations spend around $10,000 per employee on SaaS products every year. Of that, 33% are barely used....
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How To Identify The Best Competitive Intelligence Sources
November 5, 2023
Data-driven organisations are 23 times more likely to acquire customers. And in today’s hyper competitive business world, where 60% of...
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Competitive Landscape Analysis – How to Understand Your Market
October 24, 2023
In recent years, the rate of business births in the UK has exceeded the rate of business deaths. In other...
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Competitive Intelligence Analysis: A Complete Guide
October 24, 2023
Guide Overview Introduction What is competitive intelligence analysis? The competitive intelligence analysis process (8 steps) The 8 benefits of competitive...
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6 Reasons Why Companies Decline
October 23, 2023
Did you know that in the past 2 decades, 52% of companies in the Fortune 500 have disappeared? Furthermore, 72%...
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Your Complete Guide To Competitive Monitoring
October 8, 2023
In a fast-moving, highly-competitive industry, how do you stay ahead of the competition? How do you protect your market share...
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How To Enhance User Experience With Website Monitoring
October 5, 2023
In today's digital landscape, ensuring your customers are not just content but very satisfied is crucial, particularly for online businesses...
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Why Market Research Is Important: A Complete Guide
October 4, 2023
Did you know that 66% of customers expect companies to understand their needs, while customer-centric companies are 60% more profitable...
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How to Use Social Listening For Competitor Analysis & Insights
October 4, 2023
In today's fast-paced and ultra-competitive business world, staying ahead isn't just a goal – it's a must. To get that...
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How to Conduct Effective B2B Social Listening
October 3, 2023
In today's highly competitive business landscape, staying ahead of the game requires more than just a great product or service....
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Market Research And Market Analysis: What’s The Difference?
October 3, 2023
Did you know the global market research and analysis sector is expected to be worth $95.49 Billion by 2027 –...
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The 9 Types Of Market Research You Need To Know About
September 29, 2023
Market research accounts for 7% of marketing budgets. And, despite the marketing budgets which it’s taken from being in decline,...
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The Purpose Of Market Research: More Than Just Data Gathering
September 26, 2023
The global market research market increased from $69.6 billion in 2016 to $76.37 billion in 2021. By 2026, that figure...
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Key Differences Between Primary And Secondary Market Research
September 26, 2023
Market research has been joined by automated market intelligence tools in recent years. But continues to be a healthy, thriving...
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Competitor Website Content Monitoring: 5 Simple Steps
September 25, 2023
As a marketing professional, social media executive or brand manager, you understand the importance of knowing what your rivals are...
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Website Data Analytics: A Guide For Small Businesses
September 25, 2023
Now, more than ever, a website is often the face of your small business. It's where potential customers land, where...
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What Is Social Listening Analytics?
September 15, 2023
Understanding your customers is paramount for any business striving to thrive and succeed. As marketing professionals, social media executives, brand...
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Why Businesses Need Market Research Reports in 2023
September 14, 2023
In the competitive business world, data is king. No matter the size of your organisation, key decision-makers must have an...
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The Best Website Monitoring Tools To Use In 2023
September 12, 2023
In the ever-evolving digital age, where brands around the world are battling for their slice of the online market, making...
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6 Important Uses Of Market Research – WatchMyCompetitor
September 11, 2023
In today’s competitive business landscape, it’s more important than ever to understand the market you are operating within. A failure...
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Tracking Competitors’ Website Traffic: How, What & Why?
September 5, 2023
In today’s ever-increasing digital age, understanding your competitors is no longer just about knowing what products or services they offer,...
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What is Website Monitoring? An Overall Guide
September 5, 2023
A competitor’s website contains a wealth of information on pricing, product, services, values, promotions, marketing and more. It can reveal...
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Guide To Using Competitive Intelligence Research For Growth
August 19, 2023
In today's dynamic business landscape, staying ahead of the competition is crucial for sustainable growth. Competitive intelligence research plays a...
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Social Listening Vs Social Monitoring: What’s The Difference?
August 18, 2023
Social listening vs social monitoring - why is this topic important for marketing professionals in 2023? In today's rapidly evolving...
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Website Monitoring Alerts – Everything You Need To Know
August 18, 2023
In the fast-paced digital landscape, staying ahead of your competitors is crucial for success. One effective strategy to achieve this...
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7 Key Website Monitoring Metrics for Enhanced Performance
August 13, 2023
In the fast-paced world of online business, staying ahead of the competition requires more than just a superficial glance at...
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The 7 Essential Website Monitoring Best Practices
August 11, 2023
In today's digital landscape, where a company's online presence serves as its virtual storefront, the importance of website monitoring cannot...
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A Guide To Competitor Landing Page Analysis For Lead Generation
August 11, 2023
In the rapidly evolving world of online marketing, staying ahead of the competition requires more than just standard strategies. It...
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A Complete Guide To Analysis Of Competing Hypotheses (ACH)
August 4, 2023
If you’re looking for your business to succeed, there is a need to stay ahead of the curve. This can...
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How To Gain A Competitive Advantage From Your Customer Insights
August 4, 2023
In today's ever-changing and tough business landscape, having a competitive edge is essential. One way to achieve this is by...
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The 3 Essential Competitive Intelligence Skills You Need
August 4, 2023
In today's dynamic business landscape, where competition is fierce, the role of competitive intelligence (CI) becomes vital for small businesses...
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7 Competitor Research Tools for Marketing Professionals
July 28, 2023
Competitive intelligence plays a pivotal role in the success of any business, particularly for small enterprises aspiring to grow and...
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How To Perform An Effective Competitor Website Audit
July 28, 2023
Gaining a competitive edge is essential for the growth of small businesses. Understanding what your competitors are doing and how...
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Using Competitive Intelligence In Your Sales Enablement Strategy
July 14, 2023
Competitive intelligence plays a vital role in the success of any business. It provides valuable insights into the strategies, strengths...
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Understanding Competitor Digital Footprint Tracking
July 13, 2023
From Blockbuster to Netflix. Yahoo to Google. Napster to iTunes. Recent history is littered with examples of once dominant brands...
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The 6 Key Insights You Can Gain From Competitive Audits – WMC
July 11, 2023
Competitive intelligence is a vital component in the growth and success of small businesses. By acquiring a deep understanding of...
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How To Improve Your Digital Footprint With Competitive Intelligence
July 9, 2023
Competitive intelligence (CI) has emerged as a fast-growing market, which is expected to reach $1.2 billion by 2030 with a...
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The Complete Guide To What Is A Digital Footprint
July 5, 2023
So what is a digital footprint exactly? You may have heard of this term recently. In fact, almost one in...
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What is a Competitive Analysis Matrix?
July 3, 2023
A Competitive Analysis Matrix is a powerful tool that allows businesses to evaluate and compare their competitors in a structured...
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A Complete Guide To Competitive Enablement
July 3, 2023
Competitive enablement is a crucial aspect of a business strategy that equips teams with the necessary skills, tools, and experience...
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A Complete Guide To Pharmaceutical Competitive Intelligence
July 2, 2023
For pharmaceutical companies, the use of data to inform decision-making is nothing new. It’s a vital part of the process...
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How does Competitive Intelligence Impact Product Development & Marketing?
July 2, 2023
Competitive intelligence is a valuable tool that significantly influences the success of product development and marketing strategies. In today's highly...
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6 Key Considerations When Building A Market Intelligence Process
June 28, 2023
Studies show that data analytics enables organisations to make decisions 5x faster. For marketers who are under pressure to devise,...
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How To Conduct A Marketing Audit Effectively
June 26, 2023
Why is it vital for businesses to know how to conduct a marketing audit effectively? The answer might be a...
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How To Gather Market Intelligence: The 8 Key Steps Required
June 24, 2023
Why is it important to understand how to gather market intelligence? Well, imagine the potential if you had a clear...
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Competitor Monitoring Playbook
June 15, 2023
The pandemic has accelerated the adoption of digital channels across multiple industries worldwide. While competition has intensified, this is also...
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UK Car Finance Industry Report
June 15, 2023
This report provides readers with the latest insights regarding the UK car financing market. The data is derived from 4,631...
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5-Step Guide For Competitor Intelligence Success
June 15, 2023
Are you under pressure to understand your competitors’ marketing strategies? Do you want to make smarter decisions as a department...
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How to Conduct In-Depth Competitor Product Analysis
June 13, 2023
Introduction To Competitor Product Analysis Competitor research tools are indispensable when it comes to conducting thorough competitive intelligence and gaining...
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Competitive Pricing Intelligence: Everything You Need To Know
June 12, 2023
In today's highly competitive business landscape, competitive pricing intelligence has become a valuable tool for companies striving to protect and...
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Market Intelligence Tools: A Comprehensive Comparison
June 11, 2023
Introduction To Market Intelligence Tools Market intelligence plays a pivotal role in the success of modern businesses. In this digital...
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Gathering Competitive Intelligence For Small Businesses
June 9, 2023
SMEs account for 99.9% of the UK’s business landscape. Yet 20% of small businesses fail within the first year. By...
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A Complete Guide To Building A Competitive Intelligence Process
June 9, 2023
Introduction Did you know that 90% of Fortune 500 Companies use competitive intelligence (CI) to gain an advantage. Yet only...
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Enhance Content Marketing with Competitor Content Analysis
June 9, 2023
In today's highly competitive digital landscape, businesses need to constantly innovate and stay ahead of their rivals to succeed in...
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Competitive Benchmarking: The Essential Guide
June 2, 2023
IntroductionHow do you compare against your competitors? Who’s leading the market? Who’s on the rise or falling away? Who has the...
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Using Competitor Price Tracking To Stay Ahead Of The Game
June 1, 2023
Introduction How well do you know your competitors’ pricing strategies? Are your pricing strategies competitive for the market you’re in?...
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Overview Of Market Research Advantages & Disadvantages
May 30, 2023
As the global market becomes increasingly competitive, the significance of market research cannot be understated. Businesses today must understand their...
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The 5 Key Market Research Tools You Need In 2023
May 30, 2023
Market research is a crucial component of any successful business strategy. It helps you understand your target audience, competition, and...
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Ethical Competitive Intelligence: A Complete Guide
May 26, 2023
IntroductionIn competitive markets, not knowing what your industry competitors are doing or planning to do, or finding out too late,...
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Utilising Competitor SWOT Analysis – The Only Guide You Need
May 26, 2023
In today's highly competitive business landscape, companies face numerous challenges in staying ahead of the curve. To navigate this environment...
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Conducting Market Research – 7 Important Considerations
May 22, 2023
Conducting market research is an essential endeavour for businesses seeking to make informed decisions and gain a competitive edge in...
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How Does Market Research Work: A Complete Guide
May 19, 2023
Market research, as a fundamental aspect of business strategy, serves as a guiding force for companies aiming to thrive in...
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Building An Effective Competitive Intelligence Strategy In 2023
May 9, 2023
Building an effective competitive intelligence strategy involves systematically collecting, analysing and utilising data about your competitors, market and industry to...
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Why Financial Sector Companies Need Competitive Intelligence Software Tools
April 26, 2023
In this article, we’ll explore the role of business intelligence in finance. We’ll look at the value it offers and how to approach using it for your organisation.
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The Future Of Social Media Monitoring Tools – 5 Major Predictions
April 19, 2023
There are currently 4.9 billion active social media users worldwide – more than half of the global adult population and...
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How To Monitor Competitors – Everything Your Business Needs To Know
April 19, 2023
Summary There are 6 important ways businesses can monitor competitors Competitor monitoring enables businesses to make informed strategic decisions When...
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5 Social Listening Strategies to Improve Brand Awareness
April 18, 2023
If you’re looking to grow your brand or indeed launch a new product then improving brand awareness is a must....
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What Is Social Listening Sentiment Analysis?
April 17, 2023
Being present on social media is a pretty essential move for most businesses these days. However, in order for it...
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Considerations For Building Your Social Media Listening Report
April 17, 2023
Nowadays social media is considered essential for most businesses to be a part of. It’s a great tool to not...
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How To Build An Effective Social Media Monitoring Dashboard
April 17, 2023
Social media is a big part of your customers’ day-to-day lives, so it makes sense as a business to tap...
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Social Media Competitor Monitoring: A Complete Guide
April 17, 2023
If you’re searching for an effective method to stay ahead of your competitors, then social media competitor monitoring is a...
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What Is Social Listening: A Complete Guide
April 17, 2023
Whatever business niche you’re in, knowing what your customers are saying about you (and your competitors) could be the key...
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Online Brand Monitoring Of Competitors: 7 Simple Methods
April 17, 2023
If you’re looking to ensure that your company is at the forefront, staying up to date with trends and making...
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B2B SaaS Marketing Intelligence: Why Is It Important?
April 17, 2023
With the SaaS marketplace growing at around 18% per year, this is a sector that is becoming more and more...
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Advantages And Disadvantages Of Website Monitoring
April 14, 2023
SummaryThis article will explore key important advantages and disadvantages of website monitoring.We will examine how to get started and build...
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How To Choose The Right Website Monitoring Tool
April 14, 2023
Summary What is website monitoring and how is it performed? There are 5 important benefits of using a website monitoring...
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The 8 Key Competitor Analysis Benefits To Look Out For
April 14, 2023
Competitor analysis has exploded in recent years thanks to the arrival of AI-powered, automated software tools. It’s estimated that 90%...
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The Importance Of Using CI Software For Customer Monitoring
April 14, 2023
Did you know more than half of customers have switched brands due to poor customer service? Or that 86% are...
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Building A Successful Competitive Intelligence Framework In 2023
April 12, 2023
The global competitive intelligence market size is expected to reach $9.2 billion by 2028.This is in part attributable to the...
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Competitor Analysis Reports: Your Guide To Getting It Right
April 11, 2023
Gathering competitor intelligence is just one step in the journey to becoming a smarter, more data-driven organisation. Studies show only...
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5 Key Competitive Intelligence Trends For 2023
April 6, 2023
The overall competitive intelligence trend is clear: companies are increasingly recognising its importance. 87% of companies believe that competitive...
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The Top 8 Benefits Of Business Intelligence
November 3, 2022
Business intelligence has exploded in recent years thanks to the arrival of AI-powered, automated software tools. It’s estimated that 90%...
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The 5 Reasons To Use Market Research And Competitive Intelligence
October 25, 2022
It’s been around 100 years since market research was first used. In that time, it has risen in prominence to...
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Understanding The Advantages & Disadvantages Of Marketing Intelligence
October 14, 2022
87% of marketers say data is their company’s most under-used asset. Which is remarkable given the need to establish a competitive advantage.
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Using Business Intelligence Tools In The Competitive Higher Education Sector
October 7, 2022
The higher education sector is highly lucrative industry. In 2020, the worldwide higher education market was worth £68.5bn, and by 2028, it’s expected to reach almo...
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Conducting Competitor Analysis: Everything You Need To Know To Get Started And Succeed
September 30, 2022
The less you know about your competitors, the greater the risk they pose to your revenue and market share. Whether it’s a new feature that elevates their products or a change in pricing strategy that opens them up to new audiences...
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Using Battle Cards To Support Your Competitive Intelligence Strategy
September 30, 2022
One of the most exciting arrivals in the competitive intelligence space has been battle cards, which are changing the way organisations build knowledge and insight across their organisations.
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How To Build A Marketing Intelligence Report To Stay Ahead Of Competitors
September 20, 2022
Every marketing intelligence report will naturally be different in order to cater for different audience needs. But there are four essential metrics that are integral to reporting and shouldn’t be overlooked....
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The 6 Important Marketing Intelligence Trends To Watch Out For In 2023
September 20, 2022
Market intelligence has become a vital asset for enhancing business performance – a way to benchmark success beyond financial figures, predict what might happen next and take the necessary action to ensure it leads to a positive outcome.
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Marketing Intelligence vs Marketing Research: What’s The Difference?
September 9, 2022
Introduction More than two-thirds of marketing executives “strongly agree” that data-driven marketing is crucial. And it’s no wonder. Companies that...
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The 5 Key Benefits Of Your Business Using Marketing Intelligence
September 9, 2022
To protect and grow your revenue, you need to be on the front foot and that means getting closer to what’s happening in the market.
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The 10 Benefits Of Using Competitive Intelligence In 2023
September 9, 2022
In this article, we look at the benefits of competitor intelligence and how businesses like yours are using it to stay closer to the market,
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How To Build Your Own Competitive Intelligence Dashboard
September 9, 2022
If you want to improve decision-making, refine your strategies or grow your share of the market, you need to get the foundations right
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6 Essential Competitive Insights Examples With WatchMyCompetitor
September 9, 2022
How do you get and stay ahead of the competition? How do you ensure your products and services are competitive in terms of features, benefits and pricing?
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Competitive Marketing Intelligence vs Competitive Intelligence
September 8, 2022
What is competitive marketing intelligence? How does it differ from competitive intelligence? Do you need both?
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