Insights

Latest company updates and industry knowledge.

A Guide To Cloud Business Intelligence

A Guide To Cloud Business Intelligence

Business Intelligence
We’re going to explore the question “What is cloud business intelligence” as well as consider the benefits of cloud business intelligence too. The last 12 months....
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The 5 Important Business Intelligence Trends For 2023

The 5 Important Business Intelligence Trends For 2023

Business Intelligence
If you’ve been keeping an eye on the future of business intelligence, you may well be aware that this is...
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Getting Started With Competitor Price Tracking

Getting Started With Competitor Price Tracking

Competitive Intelligence
Pricing has a huge impact on consumer buying behaviour. The obvious one is a consumer’s quest for good value and...
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Business Intelligence And Data Analytics: What’s The Difference?

Business Intelligence And Data Analytics: What’s The Difference?

Business Intelligence
There’s no doubt that you’ll already know that business intelligence and data analytics are vital to your company, but do...
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Competitive Pricing Intelligence: Definition, Examples And Strategy

Competitive Pricing Intelligence: Definition, Examples And Strategy

Competitive Intelligence
Did you know that 60% of consumers say that pricing is the very first criteria when making a buying decision?...
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Business Intelligence Reporting: A Guide To Getting It Right

Business Intelligence Reporting: A Guide To Getting It Right

Business Intelligence
Gathering business intelligence (BI) is just one step in the journey to becoming a smarter, more data-driven organisation. Studies show...
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How To Develop A Successful Business Intelligence Strategy

How To Develop A Successful Business Intelligence Strategy

Business Intelligence
Imagine having a complete, real-time picture of what’s happening in your market.  Imagine if you had insight into your competitors'...
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Ethical Competitive Intelligence: What You Need To Know

Ethical Competitive Intelligence: What You Need To Know

Competitive Intelligence
In competitive markets, not knowing what your competitors are doing or planning to do, or finding out too late, puts...
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How Business Intelligence Helps With Decision Making

How Business Intelligence Helps With Decision Making

Business Intelligence
Without data, how do you make informed, intelligent decisions as a business? While there’s undoubtedly a lot of value in...
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The Top 8 Benefits Of Business Intelligence

The Top 8 Benefits Of Business Intelligence

Business Intelligence
Business intelligence has exploded in recent years thanks to the arrival of AI-powered, automated software tools. It’s estimated that 90%...
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How To Gather Competitive Intelligence For Small Businesses

How To Gather Competitive Intelligence For Small Businesses

Competitive Intelligence
Establishing and running a small business is a challenging endeavour. According to the US Small Business Administration (SBA), only half...
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Considerations When Building Your Team’s Competitive Intelligence Process

Considerations When Building Your Team’s Competitive Intelligence Process

Competitive Intelligence
More than ever businesses are embracing data for important decision making purposes, with more than half of enterprise organisations utilising...
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The 5 Reasons To Use Market Research And Competitive Intelligence

The 5 Reasons To Use Market Research And Competitive Intelligence

Competitive Intelligence
It’s been around 100 years since market research was first used. In that time, it has risen in prominence to...
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How To Effectively Conduct A Marketing Audit With Marketing Intelligence

How To Effectively Conduct A Marketing Audit With Marketing Intelligence

Marketing Intelligence
Did you know up to 60% of global marketing spend is being wasted? All that time, money and effort from...
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How To Monitor Your Competitors – Everything Your Business Need To Know

How To Monitor Your Competitors – Everything Your Business Need To Know

Competitive Intelligence
Without a clear, comprehensive and up-to-date picture of what your competitors are saying and doing,how do you compare across specific...
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What Is Marketing Analytics? Definition, Tools And Tips For Success

What Is Marketing Analytics? Definition, Tools And Tips For Success

Marketing Intelligence
A study by McKinsey & Company, companies that use analytics for marketing and sales performance are 50% times more likely to achieve above...
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Competititive Benchmarking: Definition, Examples And How To Do It

Competititive Benchmarking: Definition, Examples And How To Do It

Competitive Intelligence
How do you compare against your competitors? It’s a simple question, yet it’s one that’s difficult to answer without clear...
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Understanding The Advantages & Disadvantages Of Marketing Intelligence

Understanding The Advantages & Disadvantages Of Marketing Intelligence

Marketing Intelligence
87% of marketers say data is their company’s most under-used asset. Which is remarkable given the need to establish a competitive advantage.
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The Importance Of Business Intelligence Software For Customer Monitoring

The Importance Of Business Intelligence Software For Customer Monitoring

Business Intelligence
Data is the new gold in the 21st century. Businesses are now trying to hack the code into big data and to put more context into the masses of figures and information
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How Finance Companies Can Use Business Intelligence To Gain An Edge

How Finance Companies Can Use Business Intelligence To Gain An Edge

Business Intelligence
In this article, we’ll explore the role of business intelligence in finance. We’ll look at the value it offers and how to approach using it for your organisation.
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Using Business Intelligence Tools In The Competitive Higher Education Sector

Using Business Intelligence Tools In The Competitive Higher Education Sector

Business Intelligence
The higher education sector is highly lucrative industry. In 2020, the worldwide higher education market was worth £68.5bn, and by 2028, it’s expected to reach almo...
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Conducting Competitor Analysis: Everything You Need To Know To Get Started And Succeed

Conducting Competitor Analysis: Everything You Need To Know To Get Started And Succeed

Competitive Intelligence
The less you know about your competitors, the greater the risk they pose to your revenue and market share. Whether it’s a new feature that elevates their products or a change in pricing strategy that opens them up to new audiences...
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Using Battle Cards To Support Your Competitive Intelligence Strategy

Using Battle Cards To Support Your Competitive Intelligence Strategy

Competitive Intelligence
One of the most exciting arrivals in the competitive intelligence space has been battle cards, which are changing the way organisations build knowledge and insight across their organisations.
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Overview Of B2B Competitor Analysis: What Is It? What Are The 5 Steps Needed?

Overview Of B2B Competitor Analysis: What Is It? What Are The 5 Steps Needed?

Competitive Intelligence
In this guide, we break down the fundamentals of competitor analysis and provide an easy to follow guide for getting started.
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How To Build A Marketing Intelligence Report To Stay Ahead Of Competitors

How To Build A Marketing Intelligence Report To Stay Ahead Of Competitors

Marketing Intelligence
Every marketing intelligence report will naturally be different in order to cater for different audience needs. But there are four essential metrics that are integral to reporting and shouldn’t be overlooked....
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The 6 Important Marketing Intelligence Trends To Watch Out For In 2022

The 6 Important Marketing Intelligence Trends To Watch Out For In 2022

Marketing Intelligence
Market intelligence has become a vital asset for enhancing business performance – a way to benchmark success beyond financial figures, predict what might happen next and take the necessary action to ensure it leads to a positive outcome.
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How To Gather Market Intelligence For Your Own Business

How To Gather Market Intelligence For Your Own Business

Marketing Intelligence
Do you want to make better decisions as a business? Do you want to stay ahead of the competition by...
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Marketing Intelligence Vs Marketing Research: What’s The Difference?

Marketing Intelligence Vs Marketing Research: What’s The Difference?

Marketing Intelligence
As companies grapple with challenging economic conditions and increased competition, marketing intelligence (or ‘market intelligence’ as it’s often called) has...
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Considerations Required For Building Your Market Intelligence Process

Considerations Required For Building Your Market Intelligence Process

Marketing Intelligence
If you’re at the how stage of your marketing intelligence plans, chances are you’ve already decided it’s what you need...
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The 5 Key Benefits Of Business Using Marketing Intelligence

The 5 Key Benefits Of Business Using Marketing Intelligence

Marketing Intelligence
To protect and grow your revenue, you need to be on the front foot and that means getting closer to what’s happening in the market.  
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The 10 Benefits Of Competitive Intelligence

The 10 Benefits Of Competitive Intelligence

Competitive Intelligence
In this article, we look at the benefits of competitor intelligence and how businesses like yours are using it to stay closer to the market,
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How To Build Your Own Competitive Intelligence Dashboard

How To Build Your Own Competitive Intelligence Dashboard

Competitive Intelligence
If you want to improve decision-making, refine your strategies or grow your share of the market, you need to get the foundations right
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How To Build Your Own Competitive Intelligence Strategy

How To Build Your Own Competitive Intelligence Strategy

Competitive Intelligence
Being able to track and monitor that activity gives you competitive intelligence — and with it, a big advantage in your market.
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6 Essential Competitive Insights Examples With WatchMyCompetitor

6 Essential Competitive Insights Examples With WatchMyCompetitor

Competitive Intelligence
How do you get and stay ahead of the competition? How do you ensure your products and services are competitive in terms of features, benefits and pricing?
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Competitive Marketing Intelligence Vs Competitive Intelligence 

Competitive Marketing Intelligence Vs Competitive Intelligence 

Competitive Intelligence
What is competitive marketing intelligence? How does it differ from competitive intelligence? Do you need both?
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Competitor Monitoring Playbook

Competitor Monitoring Playbook

Reports
This reports will provide you with the insights and strategy required to stay ahead in the new digital landscape.
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