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Competitor Pricing Monitoring Software – The 7 Considerations

Competitor Pricing Monitoring Software – The 7 Considerations

Pricing
In the fast-paced business world, keeping an eye on competitor prices isn't just a choice – it's a necessity.  As...
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How Can a Competitor Price Comparison Help Your Business?

How Can a Competitor Price Comparison Help Your Business?

Pricing
In today's competitive business environment, staying ahead necessitates a profound understanding of market dynamics, customer preferences and pricing strategies. A...
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The What, Why & How Of Competitive Pricing Analysis

The What, Why & How Of Competitive Pricing Analysis

Pricing
In today's world of business, where competition is fierce and consumer expectations are constantly evolving, staying ahead in the pricing...
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Your Complete Guide To Competition Based Pricing In 2024

Your Complete Guide To Competition Based Pricing In 2024

Pricing
No matter what kind of product or service you offer, or which market you operate in, pricing is one of...
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Protect & Grow Revenue With A Competitive Pricing Strategy

Protect & Grow Revenue With A Competitive Pricing Strategy

Pricing
Pricing is one of the most powerful and strategic tools you have at your disposal to preserve and expand your...
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Your Guide to Competitive Pricing: Advantages & Disadvantages

Your Guide to Competitive Pricing: Advantages & Disadvantages

Pricing
Executing a competitive pricing strategy is complex. Moreover, the advantages and disadvantages of different approaches are rarely obvious. Both consumer-facing...
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6 Competitive Pricing Examples & What You Can Learn From Them

6 Competitive Pricing Examples & What You Can Learn From Them

Pricing
As a business professional tasked with making key decisions about pricing strategy, you face a complex set of challenges. Pricing...
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Price Monitoring Tools & How Can They Increase Your Revenue

Price Monitoring Tools & How Can They Increase Your Revenue

Pricing
Staying ahead of the competition requires strategic insights and timely decision-making. One critical aspect often overlooked is monitoring prices in...
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The Advantages & Disadvantages Of A Pricing Strategy Based On Competition

The Advantages & Disadvantages Of A Pricing Strategy Based On Competition

Pricing
Discovering the optimal pricing strategy remains an ongoing challenge. This article explores the complexities of a pricing strategy based on...
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Your Comprehensive Guide To Ecommerce Price Monitoring

Your Comprehensive Guide To Ecommerce Price Monitoring

Pricing
It has become abundantly clear that mastering pricing strategies is essential for business success. What can be less clear, is...
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Competitor Benchmarking Analysis: A Complete Guide

Competitor Benchmarking Analysis: A Complete Guide

Benchmarking
Every business strives to be a leader in the marketplace. Yet, many fail to fully appreciate the importance of understanding...
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How To Choose The Right Competitor Benchmarking Tools

How To Choose The Right Competitor Benchmarking Tools

Benchmarking
Competitor benchmarking extends far beyond just making mere comparisons. It’s about understanding the reasons behind your competitors’ successes or failures,...
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The Benefits Of Industry Benchmarking In 2024

The Benefits Of Industry Benchmarking In 2024

Benchmarking
Organisations are constantly striving to optimise their operations, improve efficiency and enhance their competitive edge. Through this pursuit of excellence,...
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Understanding The Competitor Benchmarking Matrix

Understanding The Competitor Benchmarking Matrix

Benchmarking
Organisations constantly face challenges to maintain their competitive edge and to come out on top. These challenges come from evolving...
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How Benchmarking In Business Can Help You Achieve Success

How Benchmarking In Business Can Help You Achieve Success

Benchmarking
Organisations are constantly seeking ways to enhance their performance, optimise processes and gain a competitive edge. Benchmarking in business, a...
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Understanding The Different Types Of Product Roadmaps

Understanding The Different Types Of Product Roadmaps

Product
Overview The importance of choosing the right types of roadmaps The 4 important types of product roadmaps  Selecting the ideal...
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Must-Have Product Roadmap Tools In 2024: A Complete Guide

Must-Have Product Roadmap Tools In 2024: A Complete Guide

Product
Overview  Understanding product roadmap toolsWhy it's important to choose the right toolThe 5 key types of product roadmap toolsCriteria for selecting...
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How To Define & Achieve Your Product Roadmap Milestones

How To Define & Achieve Your Product Roadmap Milestones

Product
Well-defined milestones are crucial for achieving your product goals. A comprehensive and detailed roadmap gives you the practical blueprint for...
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A Product Owner Roadmap: A Step-by-Step Guide

A Product Owner Roadmap: A Step-by-Step Guide

Product
Today’s global market is connected, competitive, and characterised by fast and regular shifts in customer preferences. As such, a strategic...
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How To Create A Solid Product Roadmap Framework In 2024

How To Create A Solid Product Roadmap Framework In 2024

Product
In the rapidly evolving digital landscape, businesses constantly face the challenge of adapting to shifting market trends and customer demands....
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What Is A Product Manager Roadmap? A Complete Guide

What Is A Product Manager Roadmap? A Complete Guide

Product
A product manager roadmap is the cornerstone of a product's journey in the landscape of development. It extends beyond a...
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How To Create A Product Strategy Roadmap

How To Create A Product Strategy Roadmap

Product
In today's dynamic and competitive business landscape, effective strategic planning is crucial for organisations to achieve their goals and maintain...
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Strategic Product Positioning: The Key to Market Success

Strategic Product Positioning: The Key to Market Success

Product
Overview Introduction What is a product positioning strategy? The role Of competitive intelligence in product positioning Key components of successful...
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Why Businesses Need An Outcome-Based Product Roadmap?

Why Businesses Need An Outcome-Based Product Roadmap?

Product
OverviewIntroductionUnderstanding outcome-based product roadmapsWhy traditional roadmaps fall shortThe benefits of outcome-based product roadmapsImplementing an outcome-based approachMeasuring & adaptingIntroductionIn the modern...
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Embracing Agile Methodologies In Your Product Roadmap

Embracing Agile Methodologies In Your Product Roadmap

Product
Overview Introduction Unleashing agile in your product roadmap Agile principles & competitive intelligence Strategic frameworks for agile integration Agile &...
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Analytics Tools For Product Managers – A Complete Guide

Analytics Tools For Product Managers – A Complete Guide

Product
Today more than ever, product managers find themselves facing a host of challenges and opportunities. With the rise of data-driven...
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How To Create An Effective Product Manager Strategy In 2024

How To Create An Effective Product Manager Strategy In 2024

Product
An effective product manager strategy is crucial for any organisation. Product managers, as the driving force behind innovation, are tasked...
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The 10 Key Product Manager Skills You Need To Know In 2024

The 10 Key Product Manager Skills You Need To Know In 2024

Product
Product managers play a pivotal role in shaping the success of a company: they are tasked with driving the development...
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Your Step-By-Step Product Launch Strategy For 2024

Your Step-By-Step Product Launch Strategy For 2024

Product
In today’s fiercely competitive, hyper-connected global market, a successful launch can mean the difference between product failure and long-term sales....
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What Makes An Effective SaaS Roadmap In 2024?

What Makes An Effective SaaS Roadmap In 2024?

Product
The SaaS industry is a highly competitive and fast-changing market.  The latest data suggests that approximately 30,000 SaaS companies currently...
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How To Build A Successful Product Development Roadmap

How To Build A Successful Product Development Roadmap

Product
According to Clayton Christensen of Harvard Business School, 95% of new products fail. The primary reason for such a high...
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What Is A Product Roadmap? The Only Guide You Need

What Is A Product Roadmap? The Only Guide You Need

Product
Guide Overview Introduction What is a product roadmap? How does competitive intelligence fit in? Components of a product roadmap How...
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How To Choose The Right Competitive Intelligence Solutions

How To Choose The Right Competitive Intelligence Solutions

Competitive Intelligence
According to reports, organisations spend around $10,000 per employee on SaaS products every year. Of that, 33% are barely used....
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How To Identify The Best Competitive Intelligence Sources

How To Identify The Best Competitive Intelligence Sources

Competitive Intelligence
Data-driven organisations are 23 times more likely to acquire customers. And in today’s hyper competitive business world, where 60% of...
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Competitive Landscape Analysis – How to Understand Your Market

Competitive Landscape Analysis – How to Understand Your Market

Competitive Intelligence
In recent years, the rate of business births in the UK has exceeded the rate of business deaths. In other...
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Competitive Intelligence Analysis: A Complete Guide

Competitive Intelligence Analysis: A Complete Guide

Competitive Intelligence
Guide Overview Introduction  What is competitive intelligence analysis? The competitive intelligence analysis process (8 steps)  The 8 benefits of competitive...
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6 Reasons Why Companies Decline

6 Reasons Why Companies Decline

Reports
Did you know that in the past 2 decades, 52% of companies in the Fortune 500 have disappeared? Furthermore, 72%...
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Your Complete Guide To Competitive Monitoring

Your Complete Guide To Competitive Monitoring

Competitive Intelligence
In a fast-moving, highly-competitive industry, how do you stay ahead of the competition?  How do you protect your market share...
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How To Enhance User Experience With Website Monitoring

How To Enhance User Experience With Website Monitoring

Website Monitoring
In today's digital landscape, ensuring your customers are not just content but very satisfied is crucial, particularly for online businesses...
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Why Market Research Is Important: A Complete Guide

Why Market Research Is Important: A Complete Guide

Market Research
Did you know that 66% of customers expect companies to understand their needs, while customer-centric companies are 60% more profitable...
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How to Use Social Listening For Competitor Analysis & Insights

How to Use Social Listening For Competitor Analysis & Insights

Social Media
In today's fast-paced and ultra-competitive business world, staying ahead isn't just a goal – it's a must. To get that...
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How to Conduct Effective B2B Social Listening

How to Conduct Effective B2B Social Listening

Social Media
In today's highly competitive business landscape, staying ahead of the game requires more than just a great product or service....
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Market Research And Market Analysis: What’s The Difference?

Market Research And Market Analysis: What’s The Difference?

Market Research
Did you know the global market research and analysis sector is expected to be worth $95.49 Billion by 2027 –...
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The 9 Types Of Market Research You Need To Know About

The 9 Types Of Market Research You Need To Know About

Market Research
Market research accounts for 7% of marketing budgets. And, despite the marketing budgets which it’s taken from being in decline,...
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The Purpose Of Market Research: More Than Just Data Gathering

The Purpose Of Market Research: More Than Just Data Gathering

Market Research
The global market research market increased from $69.6 billion in 2016 to $76.37 billion in 2021. By 2026, that figure...
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Key Differences Between Primary And Secondary Market Research

Key Differences Between Primary And Secondary Market Research

Market Research
Market research has been joined by automated market intelligence tools in recent years. But continues to be a healthy, thriving...
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Competitor Website Content Monitoring: 5 Simple Steps

Competitor Website Content Monitoring: 5 Simple Steps

Website Monitoring
As a marketing professional, social media executive or brand manager, you understand the importance of knowing what your rivals are...
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Website Data Analytics: A Guide For Small Businesses

Website Data Analytics: A Guide For Small Businesses

Website Monitoring
Now, more than ever, a website is often the face of your small business. It's where potential customers land, where...
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What Is Social Listening Analytics?

What Is Social Listening Analytics?

Social Media
Understanding your customers is paramount for any business striving to thrive and succeed. As marketing professionals, social media executives, brand...
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Why Businesses Need Market Research Reports in 2023

Why Businesses Need Market Research Reports in 2023

Market Research
In the competitive business world, data is king. No matter the size of your organisation, key decision-makers must have an...
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The Best Website Monitoring Tools To Use In 2023

The Best Website Monitoring Tools To Use In 2023

Website Monitoring
In the ever-evolving digital age, where brands around the world are battling for their slice of the online market, making...
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6 Important Uses Of Market Research – WatchMyCompetitor

6 Important Uses Of Market Research – WatchMyCompetitor

Market Research
In today’s competitive business landscape, it’s more important than ever to understand the market you are operating within. A failure...
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Tracking Competitors’ Website Traffic: How, What & Why?

Tracking Competitors’ Website Traffic: How, What & Why?

Website Monitoring
In today’s ever-increasing digital age, understanding your competitors is no longer just about knowing what products or services they offer,...
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What is Website Monitoring? An Overall Guide

What is Website Monitoring? An Overall Guide

Website Monitoring
A competitor’s website contains a wealth of information on pricing, product, services, values, promotions, marketing and more. It can reveal...
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Guide To Using Competitive Intelligence Research For Growth

Guide To Using Competitive Intelligence Research For Growth

Competitive Intelligence
In today's dynamic business landscape, staying ahead of the competition is crucial for sustainable growth. Competitive intelligence research plays a...
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Social Listening Vs Social Monitoring: What’s The Difference?

Social Listening Vs Social Monitoring: What’s The Difference?

Social Media
Social listening vs social monitoring - why is this topic important for marketing professionals in 2023? In today's rapidly evolving...
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Website Monitoring Alerts – Everything You Need To Know

Website Monitoring Alerts – Everything You Need To Know

Website Monitoring
In the fast-paced digital landscape, staying ahead of your competitors is crucial for success. One effective strategy to achieve this...
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7 Key Website Monitoring Metrics for Enhanced Performance

7 Key Website Monitoring Metrics for Enhanced Performance

Website Monitoring
In the fast-paced world of online business, staying ahead of the competition requires more than just a superficial glance at...
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The 7 Essential Website Monitoring Best Practices

The 7 Essential Website Monitoring Best Practices

Website Monitoring
In today's digital landscape, where a company's online presence serves as its virtual storefront, the importance of website monitoring cannot...
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A Guide To Competitor Landing Page Analysis For Lead Generation

A Guide To Competitor Landing Page Analysis For Lead Generation

Competitive Intelligence
In the rapidly evolving world of online marketing, staying ahead of the competition requires more than just standard strategies. It...
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A Complete Guide To Analysis Of Competing Hypotheses (ACH)

A Complete Guide To Analysis Of Competing Hypotheses (ACH)

Competitive Intelligence
If you’re looking for your business to succeed, there is a need to stay ahead of the curve. This can...
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How To Gain A Competitive Advantage From Your Customer Insights

How To Gain A Competitive Advantage From Your Customer Insights

Competitive Intelligence
In today's ever-changing and tough business landscape, having a competitive edge is essential. One way to achieve this is by...
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The 3 Essential Competitive Intelligence Skills You Need

The 3 Essential Competitive Intelligence Skills You Need

Competitive Intelligence
In today's dynamic business landscape, where competition is fierce, the role of competitive intelligence (CI) becomes vital for small businesses...
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7 Competitor Research Tools for Marketing Professionals

7 Competitor Research Tools for Marketing Professionals

Competitive Intelligence
Competitive intelligence plays a pivotal role in the success of any business, particularly for small enterprises aspiring to grow and...
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How To Perform An Effective Competitor Website Audit

How To Perform An Effective Competitor Website Audit

Competitive Intelligence
Gaining a competitive edge is essential for the growth of small businesses. Understanding what your competitors are doing and how...
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Using Competitive Intelligence In Your Sales Enablement Strategy

Using Competitive Intelligence In Your Sales Enablement Strategy

Competitive Intelligence
Competitive intelligence plays a vital role in the success of any business. It provides valuable insights into the strategies, strengths...
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Understanding Competitor Digital Footprint Tracking

Understanding Competitor Digital Footprint Tracking

Digital Footprint
From Blockbuster to Netflix. Yahoo to Google. Napster to iTunes. Recent history is littered with examples of once dominant brands...
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The 6 Key Insights You Can Gain From Competitive Audits – WMC

The 6 Key Insights You Can Gain From Competitive Audits – WMC

Competitive Intelligence
Competitive intelligence is a vital component in the growth and success of small businesses. By acquiring a deep understanding of...
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How To Improve Your Digital Footprint With Competitive Intelligence

How To Improve Your Digital Footprint With Competitive Intelligence

Digital Footprint
Competitive intelligence (CI) has emerged as a fast-growing market, which is expected to reach $1.2 billion by 2030 with a...
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The Complete Guide To What Is A Digital Footprint

The Complete Guide To What Is A Digital Footprint

Digital Footprint
So what is a digital footprint exactly? You may have heard of this term recently. In fact, almost one in...
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What is a Competitive Analysis Matrix?

What is a Competitive Analysis Matrix?

Competitive Intelligence
A Competitive Analysis Matrix is a powerful tool that allows businesses to evaluate and compare their competitors in a structured...
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A Complete Guide To Competitive Enablement

A Complete Guide To Competitive Enablement

Competitive Intelligence
Competitive enablement is a crucial aspect of a business strategy that equips teams with the necessary skills, tools, and experience...
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A Complete Guide To Pharmaceutical Competitive Intelligence

A Complete Guide To Pharmaceutical Competitive Intelligence

Competitive Intelligence
For pharmaceutical companies, the use of data to inform decision-making is nothing new. It’s a vital part of the process...
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How does Competitive Intelligence Impact Product Development & Marketing?

How does Competitive Intelligence Impact Product Development & Marketing?

Competitive Intelligence
Competitive intelligence is a valuable tool that significantly influences the success of product development and marketing strategies. In today's highly...
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6 Key Considerations When Building A Market Intelligence Process

6 Key Considerations When Building A Market Intelligence Process

Marketing Intelligence
Studies show that data analytics enables organisations to make decisions 5x faster. For marketers who are under pressure to devise,...
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How To Conduct A Marketing Audit Effectively

How To Conduct A Marketing Audit Effectively

Marketing Intelligence
Why is it vital for businesses to know how to conduct a marketing audit effectively? The answer might be a...
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How To Gather Market Intelligence: The 8 Key Steps Required

How To Gather Market Intelligence: The 8 Key Steps Required

Marketing Intelligence
Why is it important to understand how to gather market intelligence?  Well, imagine the potential if you had a clear...
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Competitor Monitoring Playbook

Competitor Monitoring Playbook

Reports
The pandemic has accelerated the adoption of digital channels across multiple industries worldwide. While competition has intensified, this is also...
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UK Car Finance Industry Report

UK Car Finance Industry Report

Reports
This report provides readers with the latest insights regarding the UK car financing market. The data is derived from 4,631...
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5-Step Guide For Competitor Intelligence Success

5-Step Guide For Competitor Intelligence Success

Reports
Are you under pressure to understand your competitors’ marketing strategies? Do you want to make smarter decisions as a department...
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How to Conduct In-Depth Competitor Product Analysis

How to Conduct In-Depth Competitor Product Analysis

Competitive Intelligence
Introduction To Competitor Product Analysis Competitor research tools are indispensable when it comes to conducting thorough competitive intelligence and gaining...
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Competitive Pricing Intelligence: Everything You Need To Know

Competitive Pricing Intelligence: Everything You Need To Know

Pricing
In today's highly competitive business landscape, competitive pricing intelligence has become a valuable tool for companies striving to protect and...
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Market Intelligence Tools: A Comprehensive Comparison

Market Intelligence Tools: A Comprehensive Comparison

Marketing Intelligence
Introduction To Market Intelligence Tools Market intelligence plays a pivotal role in the success of modern businesses. In this digital...
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Gathering Competitive Intelligence For Small Businesses

Gathering Competitive Intelligence For Small Businesses

Competitive Intelligence
SMEs account for 99.9% of the UK’s business landscape. Yet 20% of small businesses fail within the first year. By...
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A Complete Guide To Building A Competitive Intelligence Process

A Complete Guide To Building A Competitive Intelligence Process

Competitive Intelligence
Introduction Did you know that 90% of Fortune 500 Companies use competitive intelligence (CI) to gain an advantage. Yet only...
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Enhance Content Marketing with Competitor Content Analysis

Enhance Content Marketing with Competitor Content Analysis

Competitive Intelligence
In today's highly competitive digital landscape, businesses need to constantly innovate and stay ahead of their rivals to succeed in...
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Competitive Benchmarking: The Essential Guide

Competitive Benchmarking: The Essential Guide

Benchmarking
Introduction How do you compare against your competitors? Who’s leading the market? Who’s on the rise or falling away? Who...
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Using Competitor Price Tracking To Stay Ahead Of The Game

Using Competitor Price Tracking To Stay Ahead Of The Game

Pricing
Introduction How well do you know your competitors’ pricing strategies? Are your pricing strategies competitive for the market you’re in?...
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Overview Of Market Research Advantages & Disadvantages

Overview Of Market Research Advantages & Disadvantages

Market Research
As the global market becomes increasingly competitive, the significance of market research cannot be understated. Businesses today must understand their...
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The 5 Key Market Research Tools You Need In 2023

The 5 Key Market Research Tools You Need In 2023

Market Research
Market research is a crucial component of any successful business strategy. It helps you understand your target audience, competition, and...
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Ethical Competitive Intelligence: A Complete Guide

Ethical Competitive Intelligence: A Complete Guide

Competitive Intelligence
IntroductionIn competitive markets, not knowing what your industry competitors are doing or planning to do, or finding out too late,...
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Utilising Competitor SWOT Analysis – The Only Guide You Need

Utilising Competitor SWOT Analysis – The Only Guide You Need

Competitive Intelligence
In today's highly competitive business landscape, companies face numerous challenges in staying ahead of the curve. To navigate this environment...
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Conducting Market Research – 7 Important Considerations

Conducting Market Research – 7 Important Considerations

Market Research
Conducting market research is an essential endeavour for businesses seeking to make informed decisions and gain a competitive edge in...
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How Does Market Research Work: A Complete Guide

How Does Market Research Work: A Complete Guide

Market Research
Market research, as a fundamental aspect of business strategy, serves as a guiding force for companies aiming to thrive in...
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Building An Effective Competitive Intelligence Strategy In 2023

Building An Effective Competitive Intelligence Strategy In 2023

Competitive Intelligence
Building an effective competitive intelligence strategy involves systematically collecting, analysing and utilising data about your competitors, market and industry to...
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Why Financial Sector Companies Need Competitive Intelligence Software Tools

Why Financial Sector Companies Need Competitive Intelligence Software Tools

Competitive Intelligence
In this article, we’ll explore the role of business intelligence in finance. We’ll look at the value it offers and how to approach using it for your organisation.
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The Future Of Social Media Monitoring Tools – 5 Major Predictions

The Future Of Social Media Monitoring Tools – 5 Major Predictions

Social Media
There are currently 4.9 billion active social media users worldwide – more than half of the global adult population and...
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How To Monitor Competitors – Everything Your Business Needs To Know

How To Monitor Competitors – Everything Your Business Needs To Know

Competitive Intelligence
Summary There are 6 important ways businesses can monitor competitors Competitor monitoring enables businesses to make informed strategic decisions When...
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5 Social Listening Strategies to Improve Brand Awareness

5 Social Listening Strategies to Improve Brand Awareness

Social Media
If you’re looking to grow your brand or indeed launch a new product then improving brand awareness is a must....
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What Is Social Listening Sentiment Analysis?

What Is Social Listening Sentiment Analysis?

Social Media
Being present on social media is a pretty essential move for most businesses these days. However, in order for it...
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Considerations For Building Your Social Media Listening Report

Considerations For Building Your Social Media Listening Report

Social Media
Nowadays social media is considered essential for most businesses to be a part of. It’s a great tool to not...
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How To Build An Effective Social Media Monitoring Dashboard

How To Build An Effective Social Media Monitoring Dashboard

Social Media
Social media is a big part of your customers’ day-to-day lives, so it makes sense as a business to tap...
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Social Media Competitor Monitoring: A Complete Guide

Social Media Competitor Monitoring: A Complete Guide

Social Media
If you’re searching for an effective method to stay ahead of your competitors, then social media competitor monitoring is a...
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What Is Social Listening: A Complete Guide

What Is Social Listening: A Complete Guide

Social Media
Whatever business niche you’re in, knowing what your customers are saying about you (and your competitors) could be the key...
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Online Brand Monitoring Of Competitors: 7 Simple Methods

Online Brand Monitoring Of Competitors: 7 Simple Methods

Competitive Intelligence
If you’re looking to ensure that your company is at the forefront, staying up to date with trends and making...
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B2B SaaS Marketing Intelligence: Why Is It Important?

B2B SaaS Marketing Intelligence: Why Is It Important?

Marketing Intelligence
With the SaaS marketplace growing at around 18% per year, this is a sector that is becoming more and more...
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Advantages And Disadvantages Of Website Monitoring

Advantages And Disadvantages Of Website Monitoring

Website Monitoring
SummaryThis article will explore key important advantages and disadvantages of website monitoring.We will examine how to get started and build...
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How To Choose The Right Website Monitoring Tool

How To Choose The Right Website Monitoring Tool

Website Monitoring
Summary What is website monitoring and how is it performed? There are 5 important benefits of using a website monitoring...
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The 8 Key Competitor Analysis Benefits To Look Out For

The 8 Key Competitor Analysis Benefits To Look Out For

Competitive Intelligence
Competitor analysis has exploded in recent years thanks to the arrival of AI-powered, automated software tools. It’s estimated that 90%...
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The Importance Of Using CI Software For Customer Monitoring

The Importance Of Using CI Software For Customer Monitoring

Competitive Intelligence
Did you know more than half of customers have switched brands due to poor customer service? Or that 86% are...
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Building A Successful Competitive Intelligence Framework In 2023

Building A Successful Competitive Intelligence Framework In 2023

Competitive Intelligence
The global competitive intelligence market size is expected to reach $9.2 billion by 2028.This is in part attributable to the...
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Competitor Analysis Reports: Your Guide To Getting It Right

Competitor Analysis Reports: Your Guide To Getting It Right

Competitive Intelligence
Gathering competitor intelligence is just one step in the journey to becoming a smarter, more data-driven organisation. Studies show only...
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5 Key Competitive Intelligence Trends For 2023

5 Key Competitive Intelligence Trends For 2023

Competitive Intelligence
The overall competitive intelligence trend is clear: companies are increasingly recognising its importance.   87% of companies believe that competitive...
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The Top 8 Benefits Of Business Intelligence

The Top 8 Benefits Of Business Intelligence

Business Intelligence
Business intelligence has exploded in recent years thanks to the arrival of AI-powered, automated software tools. It’s estimated that 90%...
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The 5 Reasons To Use Market Research And Competitive Intelligence

The 5 Reasons To Use Market Research And Competitive Intelligence

Competitive Intelligence
It’s been around 100 years since market research was first used. In that time, it has risen in prominence to...
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Understanding The Advantages & Disadvantages Of Marketing Intelligence

Understanding The Advantages & Disadvantages Of Marketing Intelligence

Marketing Intelligence
87% of marketers say data is their company’s most under-used asset. Which is remarkable given the need to establish a competitive advantage.
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Using Business Intelligence Tools In The Competitive Higher Education Sector

Using Business Intelligence Tools In The Competitive Higher Education Sector

Business Intelligence
The higher education sector is highly lucrative industry. In 2020, the worldwide higher education market was worth £68.5bn, and by 2028, it’s expected to reach almo...
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Conducting Competitor Analysis: Everything You Need To Know To Get Started And Succeed

Conducting Competitor Analysis: Everything You Need To Know To Get Started And Succeed

Competitive Intelligence
The less you know about your competitors, the greater the risk they pose to your revenue and market share. Whether it’s a new feature that elevates their products or a change in pricing strategy that opens them up to new audiences...
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Using Battle Cards To Support Your Competitive Intelligence Strategy

Using Battle Cards To Support Your Competitive Intelligence Strategy

Competitive Intelligence
One of the most exciting arrivals in the competitive intelligence space has been battle cards, which are changing the way organisations build knowledge and insight across their organisations.
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How To Build A Marketing Intelligence Report To Stay Ahead Of Competitors

How To Build A Marketing Intelligence Report To Stay Ahead Of Competitors

Marketing Intelligence
Every marketing intelligence report will naturally be different in order to cater for different audience needs. But there are four essential metrics that are integral to reporting and shouldn’t be overlooked....
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The 6 Important Marketing Intelligence Trends To Watch Out For In 2023

The 6 Important Marketing Intelligence Trends To Watch Out For In 2023

Marketing Intelligence
Market intelligence has become a vital asset for enhancing business performance – a way to benchmark success beyond financial figures, predict what might happen next and take the necessary action to ensure it leads to a positive outcome.
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Marketing Intelligence vs Marketing Research: What’s The Difference?

Marketing Intelligence vs Marketing Research: What’s The Difference?

Marketing Intelligence
Introduction More than two-thirds of marketing executives “strongly agree” that data-driven marketing is crucial. And it’s no wonder. Companies that...
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The 5 Key Benefits Of Your Business Using Marketing Intelligence

The 5 Key Benefits Of Your Business Using Marketing Intelligence

Marketing Intelligence
To protect and grow your revenue, you need to be on the front foot and that means getting closer to what’s happening in the market.  
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The 10 Benefits Of Using Competitive Intelligence In 2023

The 10 Benefits Of Using Competitive Intelligence In 2023

Competitive Intelligence
In this article, we look at the benefits of competitor intelligence and how businesses like yours are using it to stay closer to the market,
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How To Build Your Own Competitive Intelligence Dashboard

How To Build Your Own Competitive Intelligence Dashboard

Competitive Intelligence
If you want to improve decision-making, refine your strategies or grow your share of the market, you need to get the foundations right
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6 Essential Competitive Insights Examples With WatchMyCompetitor

6 Essential Competitive Insights Examples With WatchMyCompetitor

Competitive Intelligence
How do you get and stay ahead of the competition? How do you ensure your products and services are competitive in terms of features, benefits and pricing?
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Competitive Marketing Intelligence vs Competitive Intelligence 

Competitive Marketing Intelligence vs Competitive Intelligence 

Competitive Intelligence
What is competitive marketing intelligence? How does it differ from competitive intelligence? Do you need both?
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