Insights

March 8, 2023

There are currently 4.9 billion active social media users worldwide – more than half of the global adult population and...

Car Finance Industry Report

Reports

March 6, 2023

This reports will provide you with the insights and strategy required to stay ahead in the new digital landscape.

Considerations For Building Your Social Media Listening Report

February 9, 2023

Nowadays social media is considered essential for most businesses to be a part of. It’s a great tool to not...

5 Social Listening Strategies To Improve Brand Awareness

February 1, 2023

If you’re looking to grow your brand or indeed launch a new product then improving brand awareness is a must....

Building Your Social Media Monitoring Dashboard

February 1, 2023

Social media is a big part of your customers’ day-to-day lives, so it makes sense as a business to tap...

What Is Social Media Sentiment Analysis?

February 1, 2023

Being present on social media is a pretty essential move for most businesses these days. However, in order for it...

What Is Social Listening: A Complete Guide

January 25, 2023

Whatever business niche you’re in, knowing what your customers are saying about you (and your competitors) could be the key...

What Is The Difference Between BI And ERP?

January 20, 2023

Enterprise research planning (ERP) is something that businesses are already taking advantage of. By gathering, sharing and analysing information from...

Social Media Competitor Monitoring: A Complete Guide

January 20, 2023

If you’re searching for an effective method to stay ahead of your competitors, then social media competitor monitoring is a...

Online Brand Monitoring Of Competitors: 7 Simple Methods

January 13, 2023

If you’re looking to ensure that your company is at the forefront, staying up to date with trends and making...

B2B SaaS Marketing Intelligence: Why Is It Important?

January 11, 2023

With the global SaaS marketplace growing at around 18% per year, this is a sector that is becoming more and...

What Is Financial Business Intelligence?

December 8, 2022

Organisations are already benefiting from business intelligence (BI) software because it allows stakeholders to convey historical data in a meaningful...

Building A Business Intelligence Framework

December 5, 2022

Modern-day businesses have a whole host of data at their fingertips. In fact, the massive amount of data is in...

What Is Competitive Business Intelligence?

December 4, 2022

The business world is increasingly competitive and it’s vital that your company doesn’t get left behind. The way to keep...

A Guide To Cloud Business Intelligence

November 30, 2022

We’re going to explore the question “What is cloud business intelligence” as well as consider the benefits of cloud business intelligence too. The last 12 months....

The 5 Key Business Intelligence Trends For 2023

November 27, 2022

If you’ve been keeping an eye on the future of business intelligence, you may well be aware that this is...

Getting Started With Competitor Price Tracking

November 24, 2022

Pricing has a huge impact on consumer buying behaviour. The obvious one is a consumer’s quest for good value and...

Business Intelligence And Data Analytics: What’s The Difference?

November 21, 2022

There’s no doubt that you’ll already know that business intelligence and data analytics are vital to your company, but do...

Competitive Pricing Intelligence: Definition, Examples And Strategy

November 21, 2022

Did you know that 60% of consumers say that pricing is the very first criteria when making a buying decision?...

Business Intelligence Reporting: A Guide To Getting It Right

November 18, 2022

Gathering business intelligence (BI) is just one step in the journey to becoming a smarter, more data-driven organisation. Studies show...

How To Develop A Successful Business Intelligence Strategy

November 11, 2022

Imagine having a complete, real-time picture of what’s happening in your market. Imagine if you had insight into your competitors'...

Ethical Competitive Intelligence: What You Need To Know

November 10, 2022

In competitive markets, not knowing what your competitors are doing or planning to do, or finding out too late, puts...

How Business Intelligence Helps With Decision Making

November 9, 2022

Without data, how do you make informed, intelligent decisions as a business? While there’s undoubtedly a lot of value in...

The Top 8 Benefits Of Business Intelligence

November 3, 2022

Business intelligence has exploded in recent years thanks to the arrival of AI-powered, automated software tools. It’s estimated that 90%...

How To Gather Competitive Intelligence For Small Businesses

November 2, 2022

Establishing and running a small business is a challenging endeavour. According to the US Small Business Administration (SBA), only half...

Considerations When Building Your Team’s Competitive Intelligence Process

October 25, 2022

More than ever businesses are embracing data for important decision making purposes, with more than half of enterprise organisations utilising...

The 5 Reasons To Use Market Research And Competitive Intelligence

October 25, 2022

It’s been around 100 years since market research was first used. In that time, it has risen in prominence to...

How To Effectively Conduct A Marketing Audit With Marketing Intelligence

October 24, 2022

Did you know up to 60% of global marketing spend is being wasted? All that time, money and effort from...

How To Monitor Your Competitors – Everything Your Business Need To Know

October 19, 2022

Without a clear, comprehensive and up-to-date picture of what your competitors are saying and doing,how do you compare across specific...

What Is Marketing Analytics? Definition, Tools And Tips For Success

October 17, 2022

A study by McKinsey & Company, companies that use analytics for marketing and sales performance are 50% times more likely to achieve above...

Competititive Benchmarking: Definition, Examples And How To Do It

October 17, 2022

How do you compare against your competitors? It’s a simple question, yet it’s one that’s difficult to answer without clear...

Understanding The Advantages & Disadvantages Of Marketing Intelligence

October 14, 2022

87% of marketers say data is their company’s most under-used asset. Which is remarkable given the need to establish a competitive advantage.

The Importance Of Business Intelligence Software For Customer Monitoring

October 14, 2022

Data is the new gold in the 21st century. Businesses are now trying to hack the code into big data and to put more context into the masses of figures and information

Business Intelligence In The Financial Industry

October 7, 2022

In this article, we’ll explore the role of business intelligence in finance. We’ll look at the value it offers and how to approach using it for your organisation.

Using Business Intelligence Tools In The Competitive Higher Education Sector

October 7, 2022

The higher education sector is highly lucrative industry. In 2020, the worldwide higher education market was worth £68.5bn, and by 2028, it’s expected to reach almo...

Conducting Competitor Analysis: Everything You Need To Know To Get Started And Succeed

September 30, 2022

The less you know about your competitors, the greater the risk they pose to your revenue and market share. Whether it’s a new feature that elevates their products or a change in pricing strategy that opens them up to new audiences...

Using Battle Cards To Support Your Competitive Intelligence Strategy

September 30, 2022

One of the most exciting arrivals in the competitive intelligence space has been battle cards, which are changing the way organisations build knowledge and insight across their organisations.

Overview Of B2B Competitor Analysis: What Is It? What Are The 5 Steps Needed?

September 29, 2022

In this guide, we break down the fundamentals of competitor analysis and provide an easy to follow guide for getting started.

How To Build A Marketing Intelligence Report To Stay Ahead Of Competitors

September 20, 2022

Every marketing intelligence report will naturally be different in order to cater for different audience needs. But there are four essential metrics that are integral to reporting and shouldn’t be overlooked....

The 6 Important Marketing Intelligence Trends To Watch Out For In 2023

September 20, 2022

Market intelligence has become a vital asset for enhancing business performance – a way to benchmark success beyond financial figures, predict what might happen next and take the necessary action to ensure it leads to a positive outcome.

How To Gather Market Intelligence For Your Own Business

September 9, 2022

Do you want to make better decisions as a business? Do you want to stay ahead of the competition by...

Marketing Intelligence Vs Marketing Research: What’s The Difference?

September 9, 2022

As companies grapple with challenging economic conditions and increased competition, marketing intelligence (or ‘market intelligence’ as it’s often called) has...

Considerations Required For Building Your Market Intelligence Process

September 9, 2022

If you’re at the how stage of your marketing intelligence plans, chances are you’ve already decided it’s what you need...

The 5 Key Benefits Of Business Using Marketing Intelligence

September 9, 2022

To protect and grow your revenue, you need to be on the front foot and that means getting closer to what’s happening in the market.

The 10 Benefits Of Competitive Intelligence

September 9, 2022

In this article, we look at the benefits of competitor intelligence and how businesses like yours are using it to stay closer to the market,

How To Build Your Own Competitive Intelligence Dashboard

September 9, 2022

If you want to improve decision-making, refine your strategies or grow your share of the market, you need to get the foundations right

How To Build Your Own Competitive Intelligence Strategy

September 9, 2022

Being able to track and monitor that activity gives you competitive intelligence — and with it, a big advantage in your market.

6 Essential Competitive Insights Examples With WatchMyCompetitor

September 9, 2022

How do you get and stay ahead of the competition? How do you ensure your products and services are competitive in terms of features, benefits and pricing?

Competitive Marketing Intelligence Vs Competitive Intelligence