Conducting Market Research – 7 Important Considerations

Conducting market research is an essential endeavour for businesses seeking to make informed decisions and gain a competitive edge in today’s dynamic marketplace. Whether launching a new product or expanding into a new region, businesses need to carefully consider various factors before embarking on their market research journey.

At WatchMyCompetitor, we’ve used our expertise to put together the 7 important factors that you need to consider before conducting market research of your own.

conducting market research

The Return On Investment For Each Market

When conducting different types of market research, evaluating the potential return on investment (ROI) for each target market is crucial. Businesses must assess the market size, growth potential, and profitability of different market segments to allocate resources effectively.

Leveraging the data and insights provided by WMC, businesses can analyse market trends, consumer behaviour, and competitor performance, enabling them to make informed decisions and prioritise their efforts. By accurately determining the ROI for each market, businesses can focus their resources on the most promising opportunities.

Manageability Of The Target Market

Another market research factor is the manageability of the target market. Businesses need to evaluate whether they have the necessary resources, expertise, and infrastructure to enter and compete in a specific market.

WMC can assist in assessing market dynamics, identifying potential challenges, and understanding the competitive landscape. By leveraging this information, businesses can determine if a particular market aligns with their capabilities and objectives.

 Assessing the manageability of the target market helps businesses avoid potential pitfalls and ensure a more effective market research approach.


Competitor Analysis

Understanding the competitive landscape is one of the most important factors of market research. Identifying and analysing competitors in the target market provides businesses with insights into their strategies, strengths, and weaknesses.

WMC offers comprehensive competitor intelligence, allowing businesses to benchmark their performance, identify competitive advantages, and uncover areas for improvement. By leveraging this information, businesses can develop strategies to differentiate themselves and capitalise on market opportunities.

 Effective competitor analysis empowers businesses to position themselves strategically and outperform their rivals.

Goal Definition

Clearly defining the goals of conducting market research is critical for its effectiveness. Whether the objective is to assess market demand, identify customer preferences, or evaluate pricing strategies, having well-defined goals ensures focused and actionable insights.

WatchMyCompetitor provides a range of market research features tailored to specific research goals, enabling businesses to gather relevant data and extract meaningful insights. Defining research goals helps businesses stay on track and obtain the necessary insights to drive their decision-making processes.

Types Of Market Research & Analysis Required

Market research encompasses various types of analysis, including quantitative and qualitative methods. Businesses must determine the specific analysis techniques required to achieve their research goals. There’s a need for versatile analytical capabilities, such as sentiment analysis, social media listening, customer sentiment tracking, and competitor analysis.

These tools empower businesses to gain a deeper understanding of consumer perceptions, preferences, and behaviour, enabling them to make data-driven decisions. Choosing the right types of analysis ensures businesses gather the necessary insights to support their market research objectives

Seeking Help & Outreach

Conducting market research can be a complex task, and businesses may benefit from seeking external assistance or collaborating with industry experts. WMC provides valuable support and guidance throughout the market research process.

From automated data collection and analysis to actionable insights, businesses need to leverage expertise and resources to streamline their research efforts and make informed decisions. Seeking help and reaching out to experts can enhance the accuracy and reliability of the market research findings.


Grasping Different Engagement Methods

Engaging with target audiences during market research is essential to gather accurate and representative data. Businesses should consider the most effective methods to gather engagement, such as surveys, focus groups, or online communities.

here’s a need for tools to facilitate engagement, including survey creation and distribution, social media monitoring, sentiment analysis, and competitor tracking. By leveraging these features, businesses can gather valuable insights directly from their target audience. Maximising engagement enhances the validity and relevance of the market research findings.

Using WatchMyCompetitor For Conducting Market Research

wmc platform

WatchMyCompetitor is a competitor intelligence platform that enables businesses to comprehensively collect and analyse invaluable market data.

The platform allows users to automatically track competitors’ entire global digital footprint. This includes the likes of news articles, social media posts, press releases and financial reports. This data can be used to track industry trends, identify competitors, and assess customer needs.

WatchMyCompetitor also offers a number of features that can help businesses make better use of market research data. These features include:


  • Data analysis tools: A variety of data analysis tools that can be used to identify trends, patterns, and insights in market data.

  • Reporting and visualisation tools: A number of reporting and visualisation tools that can be used to share market research data with others.

  • Integrations: WatchMyCompetitor integrates with a variety of other business systems, including CRM, marketing automation, and sales software. This integration allows businesses to share market research data with other systems and automate tasks.

Examples Of Conducting Market Research With WMC 

Here are some specific examples of how WatchMyCompetitor can be used to help with market research:

1) Identifying opportunities

Identify new market opportunities by tracking industry trends and identifying emerging markets. For example, if WatchMyCompetitor data shows that there is a growing demand for a particular product or service, a business can use this information to develop a new product or service that meets this demand.

2) Assessing risks

WatchMyCompetitor can be used to assess the risks associated with entering a new market or launching a new product or service. For example, WMC data can be used to identify potential competitors, assess the level of competition, and identify potential risks to the business.

3) Making informed decisions

WatchMyCompetitor can be used to make informed decisions about business strategy by providing businesses with the information they need to assess the market, identify opportunities, and assess risks. For example, WatchMyCompetitor data can be used to help businesses make decisions about product development, marketing and sales.

Overall, WatchMyCompetitor is a powerful competitor intelligence platform that can help businesses collect, analyse, and share market research data in a way that is easy to understand and use. This can help businesses make better decisions about business strategy and improve their chances of success.


Concluding Thoughts About Conducting Market Research

Conducting market research requires careful consideration of various factors. By evaluating ROI, target market manageability, competitors, research goals, analysis needs, seeking assistance, and engaging target audiences effectively, businesses can gather valuable insights to drive their decision-making processes.

WatchMyCompetitor serves as a valuable tool in this endeavour, providing comprehensive competitor intelligence and analytical capabilities. By incorporating these considerations and leveraging the capabilities of WMC, businesses can conduct successful market research and gain a competitive edge in their industry.

FAQs About Conducting Market Research 


What is the difference between marketing intelligence and market research?


Marketing intelligence is the process of gathering and analysing information about a company’s competitors, customers, and the market environment. Market research is the process of gathering and analysing information about a company’s target market, including their needs, wants, and behaviours.

Marketing intelligence is typically used to make short-term decisions, such as how to respond to a competitor’s new product launch. Market research is typically used to make long-term decisions, such as which products to develop or which markets to enter. For a more in-depth explanation, please read this article.

What are the benefits of conducting market research?

There are many benefits to conducting market research, including following: Identifying new opportunities, assessing risks, making informed decisions, improving products and services, increasing sales and reducing costs.

What are the challenges of conducting market research via traditional methods?

There are a few challenges to conducting market research, including:

  • Cost
  • Time
  • Complexity
  • Accuracy

Market research can be expensive, especially if it involves collecting primary data. It can also be time-consuming, especially if it involves conducting surveys or interviews. Market research can also be complex, especially if it involves analysing large amounts of data. Finally, market research can be inaccurate, especially if it is not conducted properly.