Discover how our latest feature, Competitor Profiles, can help organisations build a clearer picture of who they’re competing against.
For any organisation, competitor actions have the potential to be a threat, opportunity or both.
They can impact your immediate goals as well as destabilising your longer-term plans. The longer these actions go unnoticed, the bigger the risk they present and the harder it becomes to fortify your position.
It’s therefore key to know what’s happening, as it happens, and know competitors well enough to anticipate their next moves.
But how you build that understanding is changing.
For many years businesses relied on manual tracking, which was often incomplete and slow. More robust insights can be found in industry reports that provide in-depth insights about markets as a whole.
But technology has made it easier for businesses to move and pivot at speed, which means the insights held in industry reports date faster than they used to, becoming less relevant and valuable as time goes by. They capture a moment in time.
Real-time market intelligence has changed the model, offering insights about competitors and the market as it happens. But the traditional view is multiple insights presented in a customisable and categorised dashboard that allows for further interrogation and analysis. Incredibly useful when used in the right way, but still fairly broad.
What’s been missing is a way to view and share profiles on specific competitors, allowing businesses to build a deeper understanding of their strategies and latest changes.
Until now. WatchMyCompetitor’s newest feature, Competitor Profiles, offers all of that and more. Here’s what you can expect:
What are Competitor Profiles?
Competitor Profiles are dynamic snapshots on individual competitors. They provide key facts and figures about the business alongside real-time updates about their actions and mentions gathered by the WatchMyCompetitor platform.
They expand on the traditional dashboard view, surfacing the most relevant and valuable intelligence about individual competitors. You can view those insights at a glance or dive deeper to better understand the strategies driving them.
You can also use AI tools to ask questions and interrogate the intelligence further.
What’s included in a Competitor Profile?
Your Competitor Profiles can be customised to your specific needs by your WatchMyCompetitor customer success manager. But here’s a breakdown of the types of data you might want to include:
1. Company Overview
A concise summary of the company’s core details, including what they are and do, address, URL(s), employee count and key executives.
2. Market Focus
From product lines to industries to locations, a tagging system provides a snapshot view of the markets they operate and compete in.
3. Financial Information
If it’s available online, Competitor Profiles can pull in financial performance figures for specific financial years, highlighting areas of growth and regression.
4. Strategic Activity
You can customise the profiles to surface the latest insights about your competitors’ mergers and acquisitions, sustainability and ESG plans, partnerships, product launches and changes, marketing campaigns, events and contract wins.
5. Latest Intelligence
This section pulls in the very latest updates captured by the WatchMyCompetitor platform, from social media updates and messaging changes to mentions in news publications and reports.
Who Competitor Profiles Have Been Built For
Competitor Profiles are versatile by design, supporting many roles across a business. They are particularly ideal for organisations with 1,000+ employees operating across different departments or those which have large competitor sets.
Here are a few real-world examples:
- CEOs use them to keep tabs on competitor strategies, acquisitions, financial performance, market expansion and more.
- Product Managers review competitor innovation timelines to prioritise features and roadmaps.
- Strategy Teams use Profiles to inform long-term positioning and identify gaps or threats in the market.
- Sales Leaders brief their teams using the latest competitor movements and customer wins.
- C-level Executives gain instant clarity without the need to request one-off research or sift through slides.
The Benefits of Competitor Profiles
As with any tool, the value comes from how they’re used. Having piloted the feature over the last few months, feedback has revealed some of the ways you can benefit from them:
- Saving Time – No more hours spent gathering or verifying competitor news. It’s all in one place, ready when you are.
- Informing Better Decisions – With contextual, curated insights, you can base decisions on real activity – not assumptions.
- Staying Aligned Across Teams – Everyone from marketing to the boardroom sees the same insights, which means better strategic alignment.
- Spotting Threats and Opportunities Early – Real-time monitoring ensures you’re not the last to know.
- Improving Briefings and Reports – No need to start from scratch. Pull key insights into presentations or leadership updates in seconds.
Built With Our Users
Competitor Profiles haven’t been built in isolation. We took onboard user feedback about how they use the WatchMyCompetitor Platform and the challenges they were facing from competitors.
The profiles address a growing need for organisations to have a clear picture of their competitors and be able to share that information across different departments within their organisation. It ensures people who aren’t using the platform day-to-day, such as C-suite decision-makers, gain a fast overview of the businesses they compete with.
Looking Ahead
Competitor Profiles are just one of the ways we’re helping businesses move beyond static reports and into a world of relevant, real-time market intelligence.
We believe competitive advantage is not just about access to more data – it’s about faster access to the most valuable (i.e. most usable) insight.
Whether you’re building a product, pitching for investment, launching a campaign or preparing a board meeting – having the latest, clearest view of your competitors can help you succeed.
Book a demo to find out more about Competitor Profiles today.
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