European Bank Operating In The UK Vehicle Leasing Market
Competitors We’re Tracking
Case Study Overview
A top European bank’s vehicle leasing department sought out WatchMyCompetitor’ (WMC) expertise to monitor the UK’s competitor landscape.
85 Employees Worldwide
Dynamic pricing strategy is the norm in the vehicle leasing industry: firms regularly change leasing terms to grow market share.
3 Core Problems
Staff at this bank’s various departments, from marketers to pricing specialists, needed real-time intelligence in order to ensure products were competitive.