European Bank Operating In The UK Vehicle Leasing Market

Competitors We’re Tracking

Case Study Overview

+4,000 Employees

A top European bank’s vehicle leasing department sought out WatchMyCompetitor’ (WMC) expertise to monitor the UK’s competitor landscape.

85 Employees Worldwide

Dynamic pricing strategy is the norm in the vehicle leasing industry: firms regularly change leasing terms to grow market share.

3 Core Problems

Staff at this bank’s various departments, from marketers to pricing specialists, needed real-time intelligence in order to ensure products were competitive.