Did you know that in the past 2 decades, 52% of companies in the Fortune 500 have disappeared? Furthermore, 72% of the original FTSE 100 companies from 1984 have met a similar fate! Why do once seemingly unstoppable companies decline and some even collapse?

This report was written for marketing professionals seeking to navigate their team, department or organisation through these uncertain economic times. It focuses on the 6 primary reasons why iconic businesses decline and the lessons that you can learn from.