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Privacy Policy

WatchMyCompetitor.com Ltd

Last Updated: March 2026

1. Introduction

This is the privacy policy of WatchMyCompetitor.com Ltd (“WMC”, “we”, “us”, “our”). It explains
how we collect, use, store, and share your personal information when you:

  • Visit our website at watchmycompetitor.com (the “Site”)
  • Use our market intelligence platform and related services (the “Platform”)
  • Communicate with us by email, phone, or other means

WMC is the data controller responsible for your personal information. We are committed to
protecting your privacy and handling your data in accordance with the UK General Data
Protection Regulation (UK GDPR) and the Data Protection Act 2018.


Our details:

  • Company: WatchMyCompetitor.com Ltd
  • Registered Address: 90 Great Suffolk Street, London, SE1 0BE
  • Contact Email: support@watchmycompetitor.com
  • Phone: +44 (0) 203 857 6391

2. Information We Collect

2.1 Information You Provide to Us

When you register for our Platform, request a demo, subscribe to our newsletter, or contact us,
we may collect:

  • Identity information: Name, job title, company name
  • Contact information: Email address, phone number, business address
  • Account information: Username, password, account preferences
  • Communication information: Records of correspondence with us, feedback, and support requests

2.2 Information We Collect Automatically

When you visit our Site, we automatically collect certain technical information, including:

  • Device and browser information: Browser type and version, operating system, device type
  • Usage information: Pages visited, time spent on pages, navigation paths, referring URLs
  • Network information: IP address, approximate geographic location (derived from IP)
  • Cookie data: Information collected via cookies and similar technologies (see Section 8 below)

2.3 Information From Third Parties

We may receive personal information about you from third parties, including:

  • Business partners or resellers who refer you to our services
  • Publicly available sources such as company websites and professional networking platforms

3. How We Use Your Information

We use your personal information only where we have a lawful basis to do so. The table below sets out our purposes and the corresponding lawful basis:
Purpose Lawful Basis
Providing and managing our Platform and services Performance of a contract with you
Creating and managing your user account Performance of a contract with you
Responding to enquiries and providing customer support Performance of a contract / Legitimate interest
Sending service-related communications (e.g., updates, maintenance notices) Performance of a contract / Consent (where required) / Legitimate interest
Sending marketing communications about our products and services Consent (where required) / Legitimate interest
Analysing Site usage to improve our services and user experience Legitimate interest
Detecting and preventing fraud, security threats, and abuse Legitimate interest
Complying with legal obligations Legal obligation
Enforcing our Terms of Use and resolving disputes Legitimate interest
Where we rely on legitimate interest, we have assessed that our interests do not override your fundamental rights and freedoms. You can request further details of our legitimate interest assessments by contacting us. Where we rely on consent, you have the right to withdraw that consent at any time by contacting us at support@watchmycompetitor.com.

4. How We Share Your Information

We do not sell your personal information to third parties.
We may share your information in the following limited circumstances:

4.1 Service Providers

We use trusted third-party service providers who process personal data on our behalf to help us operate our business. These include:

  • Cloud hosting: Google Cloud Platform (data hosted in European data centres)
  • Analytics: Website analytics providers to help us understand how visitors use our Site
  • Email services: For sending service and marketing communications

       All service providers are contractually bound to process your data only on our instructions and in accordance with applicable data protection law.

4.2 Within Your Organisation

If you are a Platform user, your account administrator or other authorised users within your organisation may be able to view your account activity and profile information as part of the normal operation of the Platform.

4.3 Legal Requirements

We may disclose your personal information where required to do so by law, regulation, court order, or other legal process, or where we believe disclosure is necessary to:

  • Comply with a legal obligation
  • Protect our rights, property, or safety, or that of our users or others
  • Detect, prevent, or address fraud, security, or technical issues

4.4 Business Transfers

In the event of a merger, acquisition, or sale of all or part of our business, your personal
information may be transferred to the acquiring entity. We will notify you of any such change and
any choices you may have regarding your information.

5. International Data Transfers

Our Platform and data are hosted on Google Cloud Platform within European data centres. We
endeavour to keep your personal data within the UK and the European Economic Area (EEA).
Where it is necessary to transfer personal data outside the UK or EEA (for example, to a subprocessor), we ensure appropriate safeguards are in place, such as:

  • UK International Data Transfer Agreements (IDTAs)
  • Standard Contractual Clauses approved by the European Commission
  • Transfers to countries with an adequacy decision

You may contact us for further details about specific transfers and the safeguards applied.

6. Data Retention

We retain your personal information only for as long as necessary to fulfil the purposes for which it was collected, including to satisfy any legal, accounting, or reporting requirements.

As a general guide:

  • Account data: Retained for the duration of your subscription or account, plus up to 12 months after closure to allow for reactivation or resolve any outstanding matters
  • Marketing data: Retained until you unsubscribe or withdraw consent
  • Technical and analytics data: Retained for up to 26 months
  • Legal and compliance records: Retained as required by applicable law

When personal data is no longer required, we securely delete or anonymise it.

7. Your Rights

Under UK data protection law, you have the following rights regarding your personal information:

  • Right of access — You can request a copy of the personal data we hold about you.
  • Right to rectification — You can ask us to correct any inaccurate or incomplete data.
  • Right to erasure — You can ask us to delete your personal data in certain circumstances.
  • Right to restrict processing — You can ask us to limit how we use your data in certain circumstances.
  • Right to data portability — You can request a copy of your data in a structured, commonly used, machine-readable format.
  • Right to object — You can object to processing based on legitimate interests or for direct marketing purposes.
  • Right to withdraw consent — Where processing is based on consent, you can withdraw it at any time.
  • Rights relating to automated decision-making — You have the right not to be subject to decisions based solely on automated processing that produce legal or similarly significant effects.

To exercise any of these rights, please contact us at support@watchmycompetitor.com. We will respond to your request within one month.
If you are not satisfied with how we handle your request, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO):

  • Website: ico.org.uk
  • Phone: 0303 123 1113
  • Address: Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF

8. Cookies and Similar Technologies

Our Site uses cookies and similar technologies to improve your experience, analyse usage, and support our marketing efforts.
Types of Cookies We Use

  • Strictly necessary cookies: Essential for the Site to function. These cannot be disabled.
  • Performance and analytics cookies: Help us understand how visitors interact with our Site (e.g., Google Analytics). These collect anonymised data about page visits and navigation.
  • Functional cookies: Remember your preferences and settings to provide a more personalised experience.
  • Marketing cookies: Used to deliver relevant advertisements and measure the effectiveness of our marketing campaigns.

Managing Cookies

You can manage your cookie preferences at any time through our cookie settings tool on our Site, or by adjusting your browser settings. Please note that disabling certain cookies may affect the functionality of the Site.

For more information about cookies, visit allaboutcookies.org.

9. Security

We take the security of your personal information seriously and implement appropriate technical and organisational measures to protect it against unauthorised access, alteration, disclosure, or destruction. These measures include:

  • Encryption of data in transit and at rest
  • Access controls and authentication mechanisms
  • Regular security assessments and monitoring
  • Staff training on data protection and information security

While we take all reasonable steps to protect your information, no method of transmission over the internet or electronic storage is completely secure. We cannot guarantee absolute security.

10. Third-Party Links

Our Site may contain links to third-party websites, services, or applications. We are not responsible for the privacy practices of these third parties. We encourage you to read the privacy policies of any third-party sites you visit

11. Children’s Privacy

Our services are not directed at individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have inadvertently collected data from a child, please contact us and we will take steps to delete it promptly.

12. Changes to This Privacy Policy

We may update this privacy policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will notify you by posting the updated policy on our Site with a revised “Last Updated” date.

We encourage you to review this policy periodically to stay informed about how we protect your information.

13. Contact Us

If you have any questions, concerns, or requests regarding this privacy policy or our data practices, please contact us:

  • Email: support@watchmycompetitor.com
  • Phone: +44 (0) 203 857 6391
  • Address: 90 Great Suffolk Street, London, SE1 0BE

© WatchMyCompetitor.com Ltd 2026. All rights reserved.

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