{"id":7976,"date":"2023-11-14T20:29:24","date_gmt":"2023-11-14T20:29:24","guid":{"rendered":"https:\/\/www.watchmycompetitor.com\/resources\/?p=7976"},"modified":"2024-03-27T07:15:45","modified_gmt":"2024-03-27T07:15:45","slug":"strategic-product-positioning-the-key-to-market-success","status":"publish","type":"post","link":"https:\/\/www.watchmycompetitor.com\/resources\/strategic-product-positioning-the-key-to-market-success\/","title":{"rendered":"Strategic Product Positioning: The Key to Market Success"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"7976\" class=\"elementor elementor-7976\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-77561c5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"77561c5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b89139e\" data-id=\"b89139e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9b64adf elementor-widget elementor-widget-text-editor\" data-id=\"9b64adf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Overview<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-423c2ad elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"423c2ad\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6be001a\" data-id=\"6be001a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5f8c449 elementor-widget elementor-widget-text-editor\" data-id=\"5f8c449\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Introduction<br \/><br \/><\/li><li><span style=\"font-weight: 400;\">What is a product positioning strategy?<br \/><br \/><\/span><\/li><li><span style=\"font-weight: 400;\">The role Of competitive intelligence in product positioning<br \/><br \/><\/span><\/li><li>Key components of successful product positioning<br \/><br \/><\/li><li>Effective differentiation &amp; messaging<br \/><br \/><\/li><li><span style=\"font-weight: 400;\">Real-time adaptations &amp; positioning strategy<br \/><br \/><\/span><\/li><li>Measuring the success of product positioning<br \/><br \/><\/li><li>Benefits of using competitive intelligence in product positioning<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-36bbd84 elementor-widget elementor-widget-text-editor\" data-id=\"36bbd84\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><b>Introduction<br \/><br \/><\/b><\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-53f7326 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"53f7326\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5ca6967\" data-id=\"5ca6967\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2d07891 elementor-widget elementor-widget-text-editor\" data-id=\"2d07891\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Successful product positioning presents an array of complex challenges. Whether you&#8217;ve recently launched or have been generating consistent sales for years, clearly and persuasively differentiating yourself is an essential and ongoing task.\u00a0<br \/><br \/><\/span><\/p><p><span style=\"font-weight: 400;\">What&#8217;s more, positioning isn&#8217;t solely about the intrinsic quality of what you offer. At its core, it&#8217;s about conveying your product&#8217;s value to those who matter most.<br \/><br \/><\/span><\/p><p><span style=\"font-weight: 400;\">Your positioning strategy can profoundly impact your long-term sales, customer loyalty and market share. A successful approach demands that you draw insights from multiple sources, including <a href=\"https:\/\/www.watchmycompetitor.com\/resources\/the-10-benefits-of-using-competitive-intelligence\/\">competitor intelligence<\/a>, in-depth <a href=\"https:\/\/www.watchmycompetitor.com\/resources\/overview-of-market-research-advantages-disadvantages\/\">market research<\/a>, and a range of performance metrics.\u00a0<br \/><br \/><\/span><\/p><p><span style=\"font-weight: 400;\">In this article, you&#8217;ll learn about the nuances of product positioning strategy. We&#8217;ll cover the specific methods you can use to elevate your positioning and track your results, from leveraging competitive insights to thorough data analysis. <\/span><\/p><p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-55e2d4a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"55e2d4a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-bce729c\" data-id=\"bce729c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-adf9d30\" data-id=\"adf9d30\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-11fecf7 elementor-widget elementor-widget-image\" data-id=\"11fecf7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.watchmycompetitor.com\/resources\/wp-content\/uploads\/2023\/11\/walls-io-WhRzu39QdZk-unsplash-min-1024x683.jpg\" class=\"attachment-large size-large wp-image-7977\" alt=\"team discussing about product positioning\" srcset=\"https:\/\/www.watchmycompetitor.com\/resources\/wp-content\/uploads\/2023\/11\/walls-io-WhRzu39QdZk-unsplash-min-1024x683.jpg 1024w, https:\/\/www.watchmycompetitor.com\/resources\/wp-content\/uploads\/2023\/11\/walls-io-WhRzu39QdZk-unsplash-min-scaled-600x400.jpg 600w, https:\/\/www.watchmycompetitor.com\/resources\/wp-content\/uploads\/2023\/11\/walls-io-WhRzu39QdZk-unsplash-min-300x200.jpg 300w, https:\/\/www.watchmycompetitor.com\/resources\/wp-content\/uploads\/2023\/11\/walls-io-WhRzu39QdZk-unsplash-min-768x512.jpg 768w, https:\/\/www.watchmycompetitor.com\/resources\/wp-content\/uploads\/2023\/11\/walls-io-WhRzu39QdZk-unsplash-min-1536x1024.jpg 1536w, https:\/\/www.watchmycompetitor.com\/resources\/wp-content\/uploads\/2023\/11\/walls-io-WhRzu39QdZk-unsplash-min-2048x1365.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-43a0397\" data-id=\"43a0397\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6e9fc3e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6e9fc3e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f179a92\" data-id=\"f179a92\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-08abb1d elementor-widget elementor-widget-text-editor\" data-id=\"08abb1d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><span style=\"font-weight: 400;\"><br \/>What Is A Product Positioning Strategy?<\/span><\/h2><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-52ee406 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"52ee406\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cd83dba\" data-id=\"cd83dba\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6a959bd elementor-widget elementor-widget-text-editor\" data-id=\"6a959bd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">In a nutshell, product positioning is the process of establishing and maintaining a distinct image of your product in your consumer&#8217;s mind.\u00a0<br \/><br \/><\/span><\/p><p><span style=\"font-weight: 400;\">Various frameworks and tools are employed by marketers to achieve this end. For example, product positioning maps, also known as <a href=\"https:\/\/surveysparrow.com\/blog\/perceptual-map\/#:~:text=A%20perceptual%20map%20is%20a,the%20competitors%2C%20and%20their%20products.\">perceptual mapping<\/a>, visually plot consumer perceptions of a product against competitors, highlighting market gaps and competitive standings.<br \/><br \/><\/span><\/p><p><span style=\"font-weight: 400;\">Another influential model is the <a href=\"https:\/\/www.mindtools.com\/a5llt9t\/segmentation-targeting-and-positioning-model\">STP<\/a> (Segmentation, Targeting, Positioning) process, which centres on segmenting the market, targeting specific groups and positioning the product to appeal to these groups.<br \/><br \/><\/span><\/p><p><span style=\"font-weight: 400;\">Many studies demonstrate the importance of product positioning, with recent research from <\/span><a href=\"https:\/\/www.prnewswire.com\/news-releases\/new-study-from-benlabs-reveals-product-placement-in-media-drives-consumer-behavior-301903366.html\"><span style=\"font-weight: 400;\">BENlabs<\/span><\/a><span style=\"font-weight: 400;\"> showing that thought-out placement can drive significant sales. <br \/><br \/>Despite this, a literature review published in the <\/span><a href=\"https:\/\/www.emerald.com\/insight\/content\/doi\/10.1108\/PRR-06-2019-0016\/full\/html\"><span style=\"font-weight: 400;\">PSU Research Review<\/span><\/a><span style=\"font-weight: 400;\"> concluded that product positioning is still a poorly understood concept in marketing, highlighting the need for companies to seriously devote time and resources to understanding and developing a robust plan.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5106832 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5106832\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1d2d6fe\" data-id=\"1d2d6fe\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-79c2fe1 elementor-widget elementor-widget-text-editor\" data-id=\"79c2fe1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><span style=\"font-weight: 400;\">The Role Of Competitive Intelligence In Product Positioning<\/span><\/h2><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4d4d4db elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4d4d4db\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d46c453\" data-id=\"d46c453\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6dc31fd elementor-widget elementor-widget-text-editor\" data-id=\"6dc31fd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Competitive intelligence gathering is a core part of product positioning. It involves systematically collecting and analysing information about competitors, which can then be used to develop a practical differentiation and targeting plan.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\"><br \/>Consider using competitive intelligence in the following areas:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a87cf5c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a87cf5c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-39657ff\" data-id=\"39657ff\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8b07699 elementor-widget elementor-widget-text-editor\" data-id=\"8b07699\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><b>A) Competitor benchmarking<\/b><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4fa7815 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4fa7815\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e70ef44\" data-id=\"e70ef44\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d76d09a elementor-widget elementor-widget-text-editor\" data-id=\"d76d09a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Use analytics tools for in-depth benchmarking of competitors. Focus on performance metrics, feature comparison, market share and pricing strategies.<\/span><br \/><br \/><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-89792c4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"89792c4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0d4acd2\" data-id=\"0d4acd2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-086a22a elementor-widget elementor-widget-text-editor\" data-id=\"086a22a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><b>B) Market trend forecasting<\/b><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a16a9b3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a16a9b3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b1d2743\" data-id=\"b1d2743\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5ee0055 elementor-widget elementor-widget-text-editor\" data-id=\"5ee0055\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Employ predictive analytics and trend analysis to anticipate future market shifts and emerging consumer preferences.<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b443156 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b443156\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7e5a192\" data-id=\"7e5a192\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-68f3d3d elementor-widget elementor-widget-text-editor\" data-id=\"68f3d3d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><b>C) Sentiment analysis<\/b><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8502e9d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8502e9d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b1d31eb\" data-id=\"b1d31eb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fd2e69e elementor-widget elementor-widget-text-editor\" data-id=\"fd2e69e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Both qualitative and quantitative techniques can be used to gauge consumer sentiment and perception of competitor products, highlighting opportunities for differentiation. <\/span><span style=\"font-weight: 400;\">Methods include manual customer feedback analysis and the more automated use of natural language processing (NLP).<br \/><\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-24edc68 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"24edc68\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dd82de0\" data-id=\"dd82de0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-471629a elementor-widget elementor-widget-text-editor\" data-id=\"471629a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><b>D) Cross-industry competitive analysis<\/b><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5134d12 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5134d12\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a3f9fb6\" data-id=\"a3f9fb6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-68a411d elementor-widget elementor-widget-text-editor\" data-id=\"68a411d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Analyse competitive strategies and trends in adjacent industries for cross-applicable insights into innovative positioning strategies.<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7e252dc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7e252dc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-616b46e\" data-id=\"616b46e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c5d8f0c elementor-widget elementor-widget-text-editor\" data-id=\"c5d8f0c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><b>E) Positioning adaptation<\/b><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-272c113 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"272c113\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cd11e5b\" data-id=\"cd11e5b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ae89c85 elementor-widget elementor-widget-text-editor\" data-id=\"ae89c85\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Use real-time insights to quickly adjust positioning strategies, ensuring alignment with market changes and competitor activities.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3201fde elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3201fde\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9d94500\" data-id=\"9d94500\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8dbc275 elementor-widget elementor-widget-text-editor\" data-id=\"8dbc275\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\"><br \/>One of the most striking examples of the use of competitive intelligence to drive positioning in recent years comes from Netflix. It conducted extensive <a href=\"https:\/\/www.watchmycompetitor.com\/resources\/conducting-competitor-analysis-everything-you-need-to-know-to-get-started-and-succeed\/\">competitor analysis<\/a> to understand the unique strengths and weaknesses of its rivals.\u00a0<br \/><br \/><\/span><\/p><p><span style=\"font-weight: 400;\">For example, Amazon was concerned primarily with offering large quantities of content, while Disney+ was geared towards family audiences. Netflix took this information, along with research into consumer trends, and heavily invested in original shows like The Crown and Stranger Things. It is now the most successful streaming service in the world.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cdced81 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cdced81\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-571a185\" data-id=\"571a185\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ed67f9e elementor-widget elementor-widget-text-editor\" data-id=\"ed67f9e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><span style=\"font-weight: 400;\"><br \/>Key Components Of Successful Product Positioning<\/span><\/h2><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0c4b53a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0c4b53a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2ab3619\" data-id=\"2ab3619\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e1005ec elementor-widget elementor-widget-text-editor\" data-id=\"e1005ec\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Every product positioning strategy will be different, adjusted for a specific product&#8217;s features, market and competitors. That said, most approaches follow a shared framework.\u00a0<br \/><br \/><\/span><\/p><p><span style=\"font-weight: 400;\">Consider the following stages when building your positioning strategy:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d06946e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d06946e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3b36476\" data-id=\"3b36476\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-00e4bd3 elementor-widget elementor-widget-text-editor\" data-id=\"00e4bd3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><b>1) Target market segmentation<\/b><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4198001 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4198001\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-90971ba\" data-id=\"90971ba\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ef466bb elementor-widget elementor-widget-text-editor\" data-id=\"ef466bb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">This stage involves implementing demographic, psychographic and behavioural segmentation strategies to identify and profile your intended audience precisely.<br \/><br \/><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d8cf8b5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d8cf8b5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b005010\" data-id=\"b005010\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e283e98 elementor-widget elementor-widget-text-editor\" data-id=\"e283e98\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><b>2) Competitive positioning analysis<\/b><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5a45010 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5a45010\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-703baf9\" data-id=\"703baf9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fab0b12 elementor-widget elementor-widget-text-editor\" data-id=\"fab0b12\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">You should conduct a thorough benchmarking of competitors&#8217; products, focusing on their market positioning, feature set, pricing strategy, and target demographics. One of the biggest causes of poor positioning is failure to account for competitors.<br \/><br \/><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b5eb453 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b5eb453\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-78df379\" data-id=\"78df379\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fb07ab8 elementor-widget elementor-widget-text-editor\" data-id=\"fb07ab8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>3) <b>Distinctive feature evaluation<\/b><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6e5de8b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6e5de8b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c482d8a\" data-id=\"c482d8a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d2e8e4d elementor-widget elementor-widget-text-editor\" data-id=\"d2e8e4d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">An indispensable tool during this stage is a <\/span><a href=\"https:\/\/prodeasy.com\/pm-glossary\/feature-gap-analysis#:~:text=Feature%20Gap%20Analysis%20helps%20businesses,customer%20satisfaction%20and%20market%20share.\"><span style=\"font-weight: 400;\">features-gap analysis<\/span><\/a><span style=\"font-weight: 400;\">, which will identify and quantify your product&#8217;s unique attributes or capabilities in relation to competitors.<br \/><br \/><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-957d9f7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"957d9f7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a81ba1d\" data-id=\"a81ba1d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8fcca15 elementor-widget elementor-widget-text-editor\" data-id=\"8fcca15\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><b>4) Consumer needs assessment<\/b><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-93136b5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"93136b5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4eca28a\" data-id=\"4eca28a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-de3a01c elementor-widget elementor-widget-text-editor\" data-id=\"de3a01c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>\u00a0<\/b><span style=\"font-weight: 400;\">Employ market research techniques such as consumer surveys, focus groups, and usage data analysis to gain a deep understanding of customer preferences, pain points, and unmet needs. Many successful companies like Amazon, Google and Apple are well known for their ongoing investment in customer needs assessment.<br \/><br \/><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c6a15b4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c6a15b4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-41d528b\" data-id=\"41d528b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0dec4aa elementor-widget elementor-widget-text-editor\" data-id=\"0dec4aa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><b>5) Consistent omni-channel communication<\/b><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-656413f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"656413f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ffd9bb2\" data-id=\"ffd9bb2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d183ac3 elementor-widget elementor-widget-text-editor\" data-id=\"d183ac3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Ensure your messaging aligns across all platforms. Omni-channel approaches are heavily favoured by marketers nowadays, making the need for consistency even greater.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d26b735 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d26b735\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-34d0e06\" data-id=\"34d0e06\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d1a6a48 elementor-widget elementor-widget-text-editor\" data-id=\"d1a6a48\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\"><br \/>In addition to all of these points, it is also crucial to implement analytics infrastructure. This will allow you to track results and make future adjustments. While the initial launch period is important, it is useful to view positioning as a long-term process.\u00a0<br \/><br \/><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-715514c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"715514c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-dcf33c5\" data-id=\"dcf33c5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-b2239ea\" data-id=\"b2239ea\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8e0ade7 elementor-widget elementor-widget-image\" data-id=\"8e0ade7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.watchmycompetitor.com\/resources\/wp-content\/uploads\/2023\/09\/pexels-fauxels-3184632-min-1024x683.jpg\" class=\"attachment-large size-large wp-image-6952\" alt=\"discussing the purpose of market research\" srcset=\"https:\/\/www.watchmycompetitor.com\/resources\/wp-content\/uploads\/2023\/09\/pexels-fauxels-3184632-min-1024x683.jpg 1024w, https:\/\/www.watchmycompetitor.com\/resources\/wp-content\/uploads\/2023\/09\/pexels-fauxels-3184632-min-scaled-600x400.jpg 600w, https:\/\/www.watchmycompetitor.com\/resources\/wp-content\/uploads\/2023\/09\/pexels-fauxels-3184632-min-300x200.jpg 300w, https:\/\/www.watchmycompetitor.com\/resources\/wp-content\/uploads\/2023\/09\/pexels-fauxels-3184632-min-768x512.jpg 768w, https:\/\/www.watchmycompetitor.com\/resources\/wp-content\/uploads\/2023\/09\/pexels-fauxels-3184632-min-1536x1024.jpg 1536w, https:\/\/www.watchmycompetitor.com\/resources\/wp-content\/uploads\/2023\/09\/pexels-fauxels-3184632-min-2048x1365.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-9726e28\" data-id=\"9726e28\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-28cfae9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"28cfae9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3680a8b\" data-id=\"3680a8b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5655a38 elementor-widget elementor-widget-text-editor\" data-id=\"5655a38\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><span style=\"font-weight: 400;\"><br \/>Effective Differentiation &amp; Messaging<\/span><\/h2><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-08df71c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"08df71c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-855abbb\" data-id=\"855abbb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-444ea65 elementor-widget elementor-widget-text-editor\" data-id=\"444ea65\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Your messaging should not only highlight the unique features of your product but also address consumer pain points, articulate benefits clearly, and be both memorable and engaging.<br \/><br \/><\/span><span style=\"font-weight: 400;\">Here are some of the most common strategies used to ensure differentiation:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8511109 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8511109\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ba1e375\" data-id=\"ba1e375\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-72e1989 elementor-widget elementor-widget-text-editor\" data-id=\"72e1989\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Analysis of competitor messaging: <\/b><span style=\"font-weight: 400;\">Analyse and categorise competitor messaging to identify gaps for unique communication, especially in the context of unmet market needs.<br \/><br \/><\/span><\/p><p><b>A\/B testing of marketing messages: <\/b><span style=\"font-weight: 400;\">Use A\/B and multivariate testing to refine messaging.<\/span><\/p><p><b><br \/>Consumer perception mapping: <\/b><span style=\"font-weight: 400;\">Perceptual mapping based on consumer feedback allows you to position your features distinctly from competitors.<\/span><\/p><p><b><br \/>Predictive analytics for trend forecasting: <\/b><span style=\"font-weight: 400;\">Utilise predictive analytics to anticipate emerging messaging trends and pre-empt your competitors.\u00a0<br \/><br \/><\/span><\/p><p><b>Sentiment analysis for emotional differentiation: <\/b><span style=\"font-weight: 400;\">Employ sentiment analysis to evaluate the emotional \u201ctone\u201d of competitor messaging and create unique emotional appeal. Emotions are one of the biggest drivers of engagement with product messages. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-457001c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"457001c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dd3950e\" data-id=\"dd3950e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3a5c687 elementor-widget elementor-widget-text-editor\" data-id=\"3a5c687\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><span style=\"font-weight: 400;\"><br \/>Real-Time Adaptations &amp; Positioning Strategy<br \/><\/span><\/h2><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-308a0a5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"308a0a5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-161d323\" data-id=\"161d323\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dfd5885 elementor-widget elementor-widget-text-editor\" data-id=\"dfd5885\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Markets move quickly. This demands real-time adaptations in your positioning strategy. <br \/><br \/>And an effective strategy typically involves monitoring consumer feedback, tracking competitors, staying up to date with industry trends, and swiftly adjusting your messaging and strategy in response to these dynamics.<br \/><br \/><\/span><\/p><p><span style=\"font-weight: 400;\">Here are four strategies you can use to respond quickly to market and competitor movements:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e91840e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e91840e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f50d358\" data-id=\"f50d358\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b9fcf37 elementor-widget elementor-widget-text-editor\" data-id=\"b9fcf37\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><b>1) Real-time social media monitoring<\/b><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-40a161f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"40a161f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-841d38f\" data-id=\"841d38f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7163bb0 elementor-widget elementor-widget-text-editor\" data-id=\"7163bb0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Implement advanced <a href=\"https:\/\/www.watchmycompetitor.com\/resources\/what-is-social-listening-a-complete-guide\/\">social listening<\/a> tools to track real-time c<a href=\"https:\/\/www.watchmycompetitor.com\/resources\/social-media-competitor-monitoring-a-complete-guide\/\">ompetitor activity<\/a> on social platforms.<br \/><br \/><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9e00361 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9e00361\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-051f93d\" data-id=\"051f93d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8bdc476 elementor-widget elementor-widget-text-editor\" data-id=\"8bdc476\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>2) <b>Automated market alert systems<\/b><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-70d6f28 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"70d6f28\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-49e00f6\" data-id=\"49e00f6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e4315e2 elementor-widget elementor-widget-text-editor\" data-id=\"e4315e2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Set up AI-driven and <a href=\"https:\/\/www.watchmycompetitor.com\/Solutions\/Alerts\">automated alert<\/a> systems for instant notifications on competitor price changes, product launches, and promotional campaigns.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c555654 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c555654\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-083e285\" data-id=\"083e285\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0dc5b4a elementor-widget elementor-widget-text-editor\" data-id=\"0dc5b4a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><b><br \/>3) Dynamic SWOT analysis<\/b><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d202437 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d202437\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f4dcb45\" data-id=\"f4dcb45\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-43e0840 elementor-widget elementor-widget-text-editor\" data-id=\"43e0840\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Continuously update your <a href=\"https:\/\/www.watchmycompetitor.com\/resources\/competitor-swot-analysis-the-only-guide-you-need\/\">SWOT analysis<\/a> (strengths, weaknesses, opportunities, and threats) using real-time data feeds.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a97e3c3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a97e3c3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7229993\" data-id=\"7229993\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5206a4f elementor-widget elementor-widget-text-editor\" data-id=\"5206a4f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><br \/>4) <b>Predictive analytics for market shifts<\/b><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1353219 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1353219\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fbb3cd7\" data-id=\"fbb3cd7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3b2bbf0 elementor-widget elementor-widget-text-editor\" data-id=\"3b2bbf0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Utilise <a href=\"https:\/\/cloud.google.com\/learn\/what-is-predictive-analytics#:~:text=Predictive%20analytics%20is%20the%20process,that%20might%20predict%20future%20behavior.\">predictive analytics<\/a> models to forecast market changes, allowing for proactive positioning adjustments.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c3fabac elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c3fabac\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c2f4607\" data-id=\"c2f4607\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-eef10f4 elementor-widget elementor-widget-text-editor\" data-id=\"eef10f4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><span style=\"font-weight: 400;\"><br \/>Measuring The Success Of Product Positioning\u00a0<br \/><br \/><\/span><\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0b65949 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0b65949\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-df02787\" data-id=\"df02787\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a0dcc48 elementor-widget elementor-widget-text-editor\" data-id=\"a0dcc48\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The success of product positioning can be gauged through various measures. Well-organised analytics infrastructure is vital for knowing when to make improvements and when to maintain existing processes.<br \/><br \/><\/span><\/p><p><span style=\"font-weight: 400;\">Here are the main data points you should consider tracking:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c4de7ad elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c4de7ad\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-307e00a\" data-id=\"307e00a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-86453f0 elementor-widget elementor-widget-text-editor\" data-id=\"86453f0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Brand recognition:<\/b><span style=\"font-weight: 400;\"> This is arguably the most important metric in product positioning and is typically measured by consumer surveys assessing brand recall.<br \/><br \/><\/span><\/p><p><b>Brand equity: <\/b><span style=\"font-weight: 400;\">Related to brand recognition, equity is the value attributed to your brand by consumers when compared to generic alternatives.<\/span><\/p><p><b><br \/>Market share: <\/b><span style=\"font-weight: 400;\">Percentage of total sales in your industry captured by your product when evaluated against all competitor sales.\u00a0<\/span><\/p><p><b><br \/>Net promoter score (NPS):<\/b><span style=\"font-weight: 400;\"> Measures customer loyalty and satisfaction levels.<\/span><\/p><p><b><br \/>Customer acquisition cost (CAC): <\/b><span style=\"font-weight: 400;\">Cost to acquire a new customer. Well-positioned products usually have comparatively lower acquisition costs and, as such, decreasing CAC indicates successful positioning.\u00a0<\/span><\/p><p><b><br \/>Customer satisfaction score (CSAT): <\/b><span style=\"font-weight: 400;\">Score derived from consumer surveys on product satisfaction. This metric is helpful in gauging your positioning as a market leader.\u00a0<br \/><br \/><\/span><\/p><p><b><\/b><b>Conversion rate: <\/b><span style=\"font-weight: 400;\">Ratio of visitors to conversions, indicating messaging effectiveness.<br \/><br \/><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a34dd26 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a34dd26\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a1bd7f0\" data-id=\"a1bd7f0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fec0e8a elementor-widget elementor-widget-text-editor\" data-id=\"fec0e8a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><span style=\"font-weight: 400;\">Benefits of Using Competitive Intelligence In Product Positioning<\/span><\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9785839 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9785839\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bb546be\" data-id=\"bb546be\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-334ed70 elementor-widget elementor-widget-text-editor\" data-id=\"334ed70\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\"><br \/>Incorporating competitive intelligence into your product positioning strategy offers a myriad of benefits over both the short and long term. <\/span><span style=\"font-weight: 400;\">Here is an overview of the main ones:<br \/><br \/><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ac37f60 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ac37f60\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fd9535f\" data-id=\"fd9535f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8284afa elementor-widget elementor-widget-text-editor\" data-id=\"8284afa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><b>A differentiated product position<\/b><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-03d6dc8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"03d6dc8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-316c856\" data-id=\"316c856\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-557b7b2 elementor-widget elementor-widget-text-editor\" data-id=\"557b7b2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">By understanding the strengths and weaknesses of your competitors, particularly in regard to features, you can position your product in a unique way.<br \/><br \/><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f8b0ae2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f8b0ae2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-282d923\" data-id=\"282d923\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-64b68ae elementor-widget elementor-widget-text-editor\" data-id=\"64b68ae\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><b>A stronger value proposition<\/b><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-55456ee elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"55456ee\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-19d916b\" data-id=\"19d916b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cb6c8ae elementor-widget elementor-widget-text-editor\" data-id=\"cb6c8ae\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">With an understanding of what consumers are looking for in a product, you can develop a value proposition that is more compelling than that of your competitors.<br \/><br \/><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7191e03 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7191e03\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c5431af\" data-id=\"c5431af\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b1de29d elementor-widget elementor-widget-text-editor\" data-id=\"b1de29d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><b>More effective targeting<\/b><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8dc5ab9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8dc5ab9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ba57b10\" data-id=\"ba57b10\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6713142 elementor-widget elementor-widget-text-editor\" data-id=\"6713142\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">By clearly defining your competitors&#8217; target audiences, you can identify segments that are not catered for while tailoring your messaging to speak to unmet needs in others. <br \/><br \/><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-274dae1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"274dae1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7520d66\" data-id=\"7520d66\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-deff659 elementor-widget elementor-widget-text-editor\" data-id=\"deff659\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><b>Faster time to market<\/b><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d745433 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d745433\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a8d0d14\" data-id=\"a8d0d14\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4889a85 elementor-widget elementor-widget-text-editor\" data-id=\"4889a85\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">By identifying competitor mistakes and challenges, you can address potential roadblocks to market entry early on.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2757f70 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2757f70\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bc9685a\" data-id=\"bc9685a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f1de9a7 elementor-widget elementor-widget-text-editor\" data-id=\"f1de9a7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><b><br \/>Reduced risk of disruption<\/b><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b991ce9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b991ce9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5c47802\" data-id=\"5c47802\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c4ec02d elementor-widget elementor-widget-text-editor\" data-id=\"c4ec02d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">By staying ahead of the competition, you can reduce the risk of being disrupted by new entrants or changing customer preferences.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-835fb4e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"835fb4e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9abf1db\" data-id=\"9abf1db\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-995ceff elementor-widget elementor-widget-text-editor\" data-id=\"995ceff\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><span style=\"font-weight: 400;\"><br \/>Concluding Thoughts<br \/><br \/><\/span><\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-198d0a4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"198d0a4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a6c6904\" data-id=\"a6c6904\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-087f75d elementor-widget elementor-widget-text-editor\" data-id=\"087f75d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">A well-crafted product positioning strategy, informed by competitive intelligence, will have long-term, measurable effects on your sales, market share, and customer satisfaction.\u00a0<br \/><br \/><\/span><\/p><p><span style=\"font-weight: 400;\">Competitive intelligence helps you achieve two main outcomes. First, it enables you to differentiate your product so that it speaks to the unmet needs of your target market. Second, it gives you the data you need to create messaging in a manner that sets you apart from your competitors.\u00a0<br \/><br \/><\/span><\/p><p><span style=\"font-weight: 400;\">Finally, it is important to reiterate that positioning is not a short-term task. Refining messaging, understanding changing customer needs, and building unique features and functionality are all ongoing priorities. However, establishing a thorough and multifaceted strategy in the early stages gives you the best possible chance of long-term success. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Overview Introduction What is a product positioning strategy? The role Of competitive intelligence in product positioning Key components of successful<\/p>\n","protected":false},"author":1,"featured_media":7977,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","cybocfi_hide_featured_image":"","yoast_wpseo_title":"","yoast_wpseo_metadesc":"","footnotes":""},"categories":[74],"tags":[],"class_list":["post-7976","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product"],"_links":{"self":[{"href":"https:\/\/www.watchmycompetitor.com\/resources\/wp-json\/wp\/v2\/posts\/7976","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.watchmycompetitor.com\/resources\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.watchmycompetitor.com\/resources\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.watchmycompetitor.com\/resources\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.watchmycompetitor.com\/resources\/wp-json\/wp\/v2\/comments?post=7976"}],"version-history":[{"count":39,"href":"https:\/\/www.watchmycompetitor.com\/resources\/wp-json\/wp\/v2\/posts\/7976\/revisions"}],"predecessor-version":[{"id":10370,"href":"https:\/\/www.watchmycompetitor.com\/resources\/wp-json\/wp\/v2\/posts\/7976\/revisions\/10370"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.watchmycompetitor.com\/resources\/wp-json\/wp\/v2\/media\/7977"}],"wp:attachment":[{"href":"https:\/\/www.watchmycompetitor.com\/resources\/wp-json\/wp\/v2\/media?parent=7976"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.watchmycompetitor.com\/resources\/wp-json\/wp\/v2\/categories?post=7976"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.watchmycompetitor.com\/resources\/wp-json\/wp\/v2\/tags?post=7976"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}