{"id":6072,"date":"2023-07-16T19:41:04","date_gmt":"2023-07-16T19:41:04","guid":{"rendered":"https:\/\/www.watchmycompetitor.com\/resources\/?p=6072"},"modified":"2023-07-16T19:41:04","modified_gmt":"2023-07-16T19:41:04","slug":"the-definitive-guide-to-competitive-intelligence-success","status":"publish","type":"post","link":"https:\/\/www.watchmycompetitor.com\/resources\/the-definitive-guide-to-competitive-intelligence-success\/","title":{"rendered":"The Definitive Guide To Competitive Intelligence Success"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"6072\" class=\"elementor elementor-6072\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a2fb0be elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a2fb0be\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cc3c454\" data-id=\"cc3c454\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a0f0638 elementor-widget elementor-widget-text-editor\" data-id=\"a0f0638\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Introduction\u00a0<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-206a46d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"206a46d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-609a65c\" data-id=\"609a65c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ea1a348 elementor-widget elementor-widget-text-editor\" data-id=\"ea1a348\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\"><br \/>Did you know that <\/span><a href=\"https:\/\/www.emerald.com\/insight\/content\/doi\/10.1108\/17515631111106821\/full\/html\"><span style=\"font-weight: 400;\">90%<\/span><\/a><span style=\"font-weight: 400;\"> of Fortune 500 companies are actively using competitive intelligence (CI)? While <\/span><a href=\"https:\/\/www.scip.org\/page\/2021StateofCompetitiveIntelligence\"><span style=\"font-weight: 400;\">61%<\/span><\/a><span style=\"font-weight: 400;\"> of businesses report that CI helped them directly increase revenue. The importance of competitor intelligence can\u2019t be understated.<\/span><\/p><p>\u00a0<\/p><p>Yet marketing professionals, one of the primary users of CI, are not able to fully capitalise on this development. Even though they are increasingly under pressure to be the first to know about key industry trends.<\/p><p><span style=\"font-weight: 400;\">According to industry research, it\u2019s estimated that the vast majority of marketers (<\/span><a href=\"https:\/\/www.invoca.com\/blog\/state-of-data-driven-marketing-update-your-strategy#:~:text=Consider%20these%20statistics%3A,as%20businesses%20who%20don%27t\"><span style=\"font-weight: 400;\">87%<\/span><\/a><span style=\"font-weight: 400;\">) believe that data is under-utilised. In addition, more than a third of marketers don\u2019t feel comfortable handling data.<\/span><\/p><p><span style=\"font-weight: 400;\"><br \/>This comprehensive guide provides marketers the 5 simple steps required to achieve success with competitive intelligence. We will explore in-depth competitive intelligence, its benefits, how to gain maximum value from any CI investment and available resources on the market.<\/span><\/p><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2615566 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2615566\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-52047aa\" data-id=\"52047aa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-25308e8\" data-id=\"25308e8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4fd38ae elementor-widget elementor-widget-image\" data-id=\"4fd38ae\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"512\" src=\"https:\/\/www.watchmycompetitor.com\/resources\/wp-content\/uploads\/2023\/07\/memento-media-2pPw5Glro5I-unsplash-768x512.jpg\" class=\"attachment-medium_large size-medium_large wp-image-6074\" alt=\"discussion about competitive intelligence\" srcset=\"https:\/\/www.watchmycompetitor.com\/resources\/wp-content\/uploads\/2023\/07\/memento-media-2pPw5Glro5I-unsplash-768x512.jpg 768w, https:\/\/www.watchmycompetitor.com\/resources\/wp-content\/uploads\/2023\/07\/memento-media-2pPw5Glro5I-unsplash-scaled-600x400.jpg 600w, https:\/\/www.watchmycompetitor.com\/resources\/wp-content\/uploads\/2023\/07\/memento-media-2pPw5Glro5I-unsplash-300x200.jpg 300w, https:\/\/www.watchmycompetitor.com\/resources\/wp-content\/uploads\/2023\/07\/memento-media-2pPw5Glro5I-unsplash-1024x683.jpg 1024w, https:\/\/www.watchmycompetitor.com\/resources\/wp-content\/uploads\/2023\/07\/memento-media-2pPw5Glro5I-unsplash-1536x1024.jpg 1536w, https:\/\/www.watchmycompetitor.com\/resources\/wp-content\/uploads\/2023\/07\/memento-media-2pPw5Glro5I-unsplash-2048x1365.jpg 2048w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-96d765f\" data-id=\"96d765f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9a90cc7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9a90cc7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0532ba5\" data-id=\"0532ba5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d596ecf elementor-widget elementor-widget-text-editor\" data-id=\"d596ecf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><br \/>Table Of Content<br \/><br \/><\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3c087c5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3c087c5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c1071c5\" data-id=\"c1071c5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b2914ba elementor-widget elementor-widget-text-editor\" data-id=\"b2914ba\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>What is competitive intelligence and its benefits<br \/><br \/><\/li><li>Competitive intelligence is everywhere in 2023<br \/><br \/><\/li><li>The burden of knowledge for marketers<br \/><br \/><\/li><li>The 5 steps to competitive intelligence success<br \/><br \/><\/li><li>Useful CI resources for your team<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5903d23 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5903d23\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c35a530\" data-id=\"c35a530\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-81ee98e elementor-widget elementor-widget-text-editor\" data-id=\"81ee98e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><br \/>What Is Competitive Intelligence &amp; It&#8217;s Benefits\u00a0<br \/><br \/><\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-41bbffd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"41bbffd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-936c14a\" data-id=\"936c14a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ec5f206 elementor-widget elementor-widget-text-editor\" data-id=\"ec5f206\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.watchmycompetitor.com\/Function\/Insight\">Competitive intelligence<\/a>\u00a0is information gathered about your competitors and the market in general that offers insights you can use to adapt and improve your strategy, products, marketing, plans and other parts of your business.<\/p><p>\u00a0<\/p><p>The process for gathering the intelligence is competitor tracking, which typically involves monitoring the internet for competitor activity and announcements. This could be product and feature launches, senior appointments, inward and outward investments, price promotions, marketing campaigns and more.<br \/><br \/>Competitive intelligence is used by companies across a wide variety of sectors including fashion, FMCG, finance, telecommunications, education and beyond. The benefits of CI can include the following:<br \/><br \/><\/p><ul><li>Respond faster to new market threats\u00a0<br \/><br \/><\/li><li>Capitalise on new market opportunities<br \/><br \/><\/li><li>Build a stronger strategy and product roadmap<br \/><br \/><\/li><li>Learn from competitor mistakes<br \/><br \/><\/li><li><strong>Identify competitor weak spots <\/strong><\/li><\/ul><p>For a more comprehensive list of competitive intelligence examples and benefits, please read this article <a href=\"https:\/\/www.watchmycompetitor.com\/resources\/the-10-benefits-of-using-competitive-intelligence\/\">here<\/a>.<br \/>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7ee6980 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7ee6980\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-40f6611\" data-id=\"40f6611\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-577c773 elementor-widget elementor-widget-text-editor\" data-id=\"577c773\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Competitive Intelligence is Everywhere in 2023<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-af8752c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"af8752c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0fddf7e\" data-id=\"0fddf7e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9c32e84 elementor-widget elementor-widget-text-editor\" data-id=\"9c32e84\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\"><br \/>For marketers, competitive intelligence is a way to stay on top of the market. To know what your competitors are doing, optimise your marketing strategies and have a direct impact on revenue.\u00a0<\/span><\/p><p>This is certainly reflected in terms of wider industry trends. According to <a href=\"https:\/\/www.scip.org\/page\/CI-MI-Basics-Topic-Hub\">SCIP<\/a>, 92% of senior stakeholders at high growth companies say CI is valuable. Furthermore, 90% of organisations will maintain or increase competitive intelligence spending.<\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">Marketers are also under pressure to be the first to know about and report back on trends, threats and opportunities that require urgent action. If an organisation loses out to a competitor for a lucrative contract, key hire or market opportunity, for example, it\u2019s the marketing department that\u2019s now held accountable.<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">In years gone by, monitoring competitor activity might have involved a slow, laborious manual process, typically carried out by the least experienced member of the marketing team. Today, it\u2019s done with the click of a mouse thanks to automated competitive intelligence software.<br \/><\/span><\/p><p>\u00a0<\/p><p>Marketers \u2013 and indeed anyone in an organisation \u2013 can automate the monitoring process and receive real-time competitive intelligence on tap.<\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">Such tools are making it <\/span><a href=\"https:\/\/www.evalueserve.com\/blog\/competitive-intelligence-statistics\/#:~:text=Competitive%20Intelligence%20is%20not%20just,addressing%20them%20with%20new%20innovations\"><span style=\"font-weight: 400;\">four times faster<\/span><\/a><span style=\"font-weight: 400;\"> to locate relevant information, reducing the time spent duplicating intelligence-gathering activity and freeing up more time for analysis, sharing and usage.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-017a598 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"017a598\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b73d36a\" data-id=\"b73d36a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cb50fb1 elementor-widget elementor-widget-text-editor\" data-id=\"cb50fb1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><b><br \/>The Burden Of Knowledge For Marketers<\/b><\/h2><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-502a6fc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"502a6fc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f8ed1e7\" data-id=\"f8ed1e7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1894b38 elementor-widget elementor-widget-text-editor\" data-id=\"1894b38\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">This all sounds straightforward, yet studies suggest it\u2019s anything but.<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">For example, <a href=\"https:\/\/blog.aspiration.marketing\/en\/data-driven-marketing-with-ai-how-to-optimize-your-marketing-strategy#:~:text=87%25%20of%20marketers%20say%20data,resonate%20with%20their%20target%20audience.\">87%<\/a> of marketers say data is being under-utilised. While just <a href=\"https:\/\/www.forbes.com\/sites\/brentdykes\/2021\/06\/01\/10-reasons-why-your-organization-still-isnt-data-driven\/\">24%<\/a> of the world\u2019s largest firms (which have more resources than most) say they are data-driven \u2013 a fall from 38% in 2020.<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">Organisations are struggling to embrace and make the most of the data at their disposal. Automation was meant to make the process simple and easy (which it does, bear with us) yet just <a href=\"https:\/\/funnel.io\/blog\/marketers-lack-data-confidence\">35%<\/a> of marketers don\u2019t feel comfortable with the data they\u2019re handling.<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">What this means is that marketers are trapped between needing <\/span><a href=\"https:\/\/www.rtinsights.com\/lack-of-real-time-data-slows-down-decision-making\/\"><span style=\"font-weight: 400;\">real-time intelligence<\/span><\/a><span style=\"font-weight: 400;\"> and finding it difficult to process and use. They\u2019re overwhelmed.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-220e13e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"220e13e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-21207ee\" data-id=\"21207ee\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3e974fb elementor-widget elementor-widget-text-editor\" data-id=\"3e974fb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><br \/>The 5 Simple Steps For Competitive Intelligence Success\u00a0<br \/><br \/><\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d13d9eb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d13d9eb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e659521\" data-id=\"e659521\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-716a119 elementor-widget elementor-widget-text-editor\" data-id=\"716a119\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Step 1: Y<b>ou need do define why you need competitive intelligence<\/b><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b17d9c3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b17d9c3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a078d70\" data-id=\"a078d70\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-85391d4 elementor-widget elementor-widget-text-editor\" data-id=\"85391d4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">One of the main reasons marketers and organisations in general get overwhelmed by data is that they have too much to work with. <\/span><a href=\"https:\/\/www.contentguru.com\/en-gb\/resources\/whitepapers\/2023-forrester-wave-for-contact-center-as-a-service\/?utm_source=google&amp;utm_medium=cpc&amp;keyword=forrester%20ccaas%20report&amp;gclid=CjwKCAjw3ueiBhBmEiwA4BhspLmP1x_SFLKQHKzclh7Kl6GFoJbK9xV-UV0UdDfZpwZb874T7luO7hoChoQQAvD_BwE\"><span style=\"font-weight: 400;\">74% of firms say they want to be \u2018data-driven,\u2019<\/span><\/a><span style=\"font-weight: 400;\"> but only 29% are actually successful at connecting analytics to action. While data in the US reveals that 80% of workers experience<\/span> <a href=\"https:\/\/www.datanami.com\/2022\/08\/18\/report-80-of-global-workers-experience-information-overload\/\"><span style=\"font-weight: 400;\">information overload<\/span><\/a><span style=\"font-weight: 400;\">.<br \/><br \/><\/span><\/p><p><span style=\"font-weight: 400;\">Competitive intelligence platforms are designed to help you overcome this challenge. And while they\u2019re excellent at tracking competitor activity, most leave you to sift through the data and identify what\u2019s useful. This is a time-consuming process, which delays your being able to turn intelligence into actions.\u00a0<br \/><br \/><\/span><\/p><p><b>So how do you address this?<\/b><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">Simple, you use a market analyst or expert. It\u2019s their job to collate, analyse and curate the intelligence so that you get faster access to the most relevant insights to support your specific goals.\u00a0<br \/><br \/><\/span><\/p><p><span style=\"font-weight: 400;\">Some competitive intelligence platforms offer market analysts as part of their service. In this scenario, the analyst works with you from day one, building your criteria and dashboard based on your unique requirements (as defined in step 1). This means less leg work and zero data-sifting \u2013 a game changer for busy marketers that just want to make smarter decisions faster.<br \/><br \/><\/span><\/p><p><span style=\"font-weight: 400;\">If you\u2019re not using a platform that provides a market expert, your alternatives are to hire an agency or additional employees to handle the process. This approach may favour larger organisations with bigger financial resources although it can still be a slower option that finding an all-in-one solution<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2278cd6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2278cd6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-475dc0e\" data-id=\"475dc0e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-64333df elementor-widget elementor-widget-text-editor\" data-id=\"64333df\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><b><br \/>Step 2:\u00a0 Work with an experienced market analyst<\/b><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d907721 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d907721\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-60ae23b\" data-id=\"60ae23b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fec6a60 elementor-widget elementor-widget-text-editor\" data-id=\"fec6a60\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">One of the main reasons marketers and organisations in general get overwhelmed by data is that they have too much to work with. <\/span><a href=\"https:\/\/www.contentguru.com\/en-gb\/resources\/whitepapers\/2023-forrester-wave-for-contact-center-as-a-service\/?utm_source=google&amp;utm_medium=cpc&amp;keyword=forrester%20ccaas%20report&amp;gclid=CjwKCAjw3ueiBhBmEiwA4BhspLmP1x_SFLKQHKzclh7Kl6GFoJbK9xV-UV0UdDfZpwZb874T7luO7hoChoQQAvD_BwE\"><span style=\"font-weight: 400;\">74% of firms say they want to be \u2018data-driven,\u2019<\/span><\/a><span style=\"font-weight: 400;\"> but only 29% are actually successful at connecting analytics to action. While data in the US reveals that 80% of workers experience<\/span> <a href=\"https:\/\/www.datanami.com\/2022\/08\/18\/report-80-of-global-workers-experience-information-overload\/\"><span style=\"font-weight: 400;\">information overload<\/span><\/a><span style=\"font-weight: 400;\">.<br \/><br \/><\/span><\/p><p><span style=\"font-weight: 400;\">Competitive intelligence platforms are designed to help you overcome this challenge. While they\u2019re excellent at tracking competitor activity, most leave you to sift through the data and identify what\u2019s useful. This is a time-consuming process, which delays your being able to turn intelligence into actions.\u00a0<br \/><br \/><\/span><\/p><p><span style=\"font-weight: 400;\"><strong>So how do you address this?<\/strong> <br \/><br \/>Ultimately, it helps to have access to a market analyst. It\u2019s their job to collate, analyse and curate the intelligence so that you and your organisation receive the most relevant insights to support your specific goals.\u00a0<br \/><br \/><\/span><\/p><p><span style=\"font-weight: 400;\">Some competitive intelligence platforms provide these analysts as standard. As well as curating your intelligence, they\u2019ll build your dashboard based on your unique requirements. The alternative to an all-in-one solution is to hire an agency or additional employees to handle the process. Building your own team of analysts and intelligence experts is typically more feasible for larger organisations.<br \/><br \/><\/span><\/p><p><span style=\"font-weight: 400;\">Whichever route you choose, this will mean your time is well spent, working with valuable, actionable insights.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0561f05 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0561f05\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ecf26b3\" data-id=\"ecf26b3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e23de0e elementor-widget elementor-widget-text-editor\" data-id=\"e23de0e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><b><br \/>Step 3: Share intelligence the way people want it<\/b><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-20a9b33 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"20a9b33\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9c8842f\" data-id=\"9c8842f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-94f5e32 elementor-widget elementor-widget-text-editor\" data-id=\"94f5e32\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The fastest way to turn people off competitive intelligence is to give it to them in a way that makes their job harder by creating extra work.<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">There\u2019s no getting away from the<\/span> <a href=\"https:\/\/www.bmc.com\/blogs\/saas-growth-trends\/\"><span style=\"font-weight: 400;\">market saturation of SaaS<\/span><\/a><span style=\"font-weight: 400;\"> products (BMC). Organisation leaders are bombarded with messages from software providers that promise to solve your challenges that they\u2019ve developed a natural scepticism to what they can do. <\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">They often have concerns about having to learn a new piece of software or the time and cost of training others in the organisation to do the same.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"><br \/><\/span><b>How do you overcome this internal resistance?<br \/><br \/><\/b><\/p><p><span style=\"font-weight: 400;\">Following the path of least resistance is the best way to slowly but surely transition to a data-driven organisation. That means making use of existing workflows and communication channels, so stakeholders don\u2019t have to get their heads around a new piece of software.<br \/><br \/><\/span><\/p><p><span style=\"font-weight: 400;\">Whether you use Slack, Teams, Power BI or other tools, smooth integrations are fundamental to a well-run intelligence programme. Doing your homework when choosing your competitive<\/span><span style=\"font-weight: 400;\"> intelligence platform will ensure it can fit seamlessly into everyday operations.<br \/><br \/><\/span><\/p><p><span style=\"font-weight: 400;\">Less resistance means more buy-in. Which in turn means more data being used to make better decisions. When making a decision about a competitive intelligence platform, it\u2019s important to grasp and define the prerequisite requirements of key stakeholders internally beforehand. <\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">Therefore, when a final decision is made, the adoption of a competitive intelligence within your organisation will be swift and seamless.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-40ceb40 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"40ceb40\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cf70cb7\" data-id=\"cf70cb7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0aa21b8 elementor-widget elementor-widget-text-editor\" data-id=\"0aa21b8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><b><br \/>Step 4: Design processes for how data is used and reported on<\/b><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-81f1998 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"81f1998\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bf035ab\" data-id=\"bf035ab\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-90006c4 elementor-widget elementor-widget-text-editor\" data-id=\"90006c4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">To borrow a sporting analogy, it\u2019s not enough just to have a team of superstars. You need the right tactics to bring it all together.<br \/><br \/><\/span><\/p><p><span style=\"font-weight: 400;\">In the playing field of CI, even the most powerful insights are fairly valueless without the right processes in place to make them usable. Outlining the journey a piece of intelligence takes, from collection to action, will give you a repeatable model that delivers smart decision-making.<br \/><br \/><\/span><\/p><p><b>So how do you go about it?<\/b><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">Start by <\/span><span style=\"font-weight: 400;\">establishing the roles of who\u2019s involved in the process. Is your intelligence being managed by one person (e.g. you), by an assembled team of stakeholders, by the whole marketing department or someone else. <\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">Who is responsible for getting the data to the right people? What channels will they use? Who will have access to the dashboard and who just receives alerts when key activity is tracked? Who will train stakeholders in how to use the data they receive?<br \/><br \/><\/span><\/p><p><span style=\"font-weight: 400;\">Next, be clear on the expectations you have for how data needs to be used. Should every strategic decision be validated by data or just some of them? In what scenarios should data be used to inform decisions? What decision-making models can you use to ensure data plays a part?<br \/><br \/><\/span><\/p><p><span style=\"font-weight: 400;\">How will you communicate these expectations? How will you ensure stakeholders are held accountable for their decisions, so that they see the value in data to validate their actions? This could be done through existing meetings (e.g. board and department lead meetings). Or by setting up regular briefings for stakeholders to explain not just the outcome of their decisions but their data-driven thought process and key learnings.<br \/><br \/><\/span><\/p><p><span style=\"font-weight: 400;\">Designing processes may not sit exclusively within the marketing department. But if you\u2019re owning your organisation&#8217;s investment in CI, you may need to lead the designing of processes by challenging people to answer these important questions.\u00a0\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3a9addc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3a9addc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d09cc4f\" data-id=\"d09cc4f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1479455 elementor-widget elementor-widget-text-editor\" data-id=\"1479455\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><b>Step 5: You need to measure the impact of CI <\/b><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-129b2e2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"129b2e2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3ad3f87\" data-id=\"3ad3f87\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-639c9c9 elementor-widget elementor-widget-text-editor\" data-id=\"639c9c9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong><em>\u201cAs more decisions are made using CI, [&#8230;] you\u2019ll be better placed to draw conclusions about the overall impact it\u2019s having on your organisation.\u201d<\/em><\/strong><\/p><p><strong><em><br \/><\/em><\/strong><span style=\"font-weight: 400;\">In the early stages of your use of competitive intelligence, you\u2019ll need to prove its worth to senior decision makers \u2013 those that sign off any SaaS investments. <\/span><span style=\"font-weight: 400;\">And as with any investment, nothing speaks louder than return on investment.<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">If you can demonstrate that the decisions you\u2019re making with the help of CI are leading to better financial outcomes, you\u2019ll have a greater chance of increasing your budget and expanding your use of your platform.<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">In the early stages, when the data set for impact may be small, you\u2019ll need to drill down into specifics. Focusing on individual decisions have contributed to increases in sales or performance indicators such as social media engagement, media coverage or recruitment.<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">As more decisions are made using CI, the data set will expand and you\u2019ll be better placed to draw conclusions about the overall impact it\u2019s having on your organisation.\u00a0 <\/span><span style=\"font-weight: 400;\">You can even use your competitor intelligence platform to track your own performance versus that of your competitors to see the progress you\u2019re making since CI was adopted.<\/span><\/p><p><span style=\"font-weight: 400;\">As well as increasing your chances of securing bigger budgets, measuring the impact of CI will help you to get smarter at using it. You\u2019ll see patterns of what types of data have the biggest impact and where your resources can be redirected to maximise efficiency and success.<\/span><\/p><p>\u00a0<\/p><p><b>Four variables to measure to assess CI\u2019s effectiveness:<\/b><\/p><p>\u00a0<\/p><p><b>1) Increased market share<\/b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"> \u2013 A successful CI strategy is all about getting and staying ahead of your competitors, so you should be able to see your share of the market increasing.<br \/><br \/><\/span><\/span><\/p><p><b>2) Revenue growth \u2013<\/b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"> As well as protecting revenue, CI should help you to increase sales by allowing you to identify and adapt quickly to opportunities and threats in the market.<br \/><br \/><\/span><\/span><\/p><p><b>3) Positive marketing\u00a0 ROI <\/b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u2013 For every penny you spend on marketing, you should be able to see a return. Better intelligence should deliver better marketing performance.<\/span><\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\"><b>4) Improved customer retention rate<\/b> \u2013 CI should help you to meet the needs of your customers more effectively. Improved customer retention demonstrates the value of data-driven decision-making.<br \/><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e6b1608 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e6b1608\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0926b44\" data-id=\"0926b44\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-af5c60e elementor-widget elementor-widget-text-editor\" data-id=\"af5c60e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><br \/>Useful CI resources For Your Team<br \/><br \/><\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c58117d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c58117d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4ae0479\" data-id=\"4ae0479\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-055aa24 elementor-widget elementor-widget-text-editor\" data-id=\"055aa24\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>1) Websites for choosing the right CI tool\u00a0<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3ee4255 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3ee4255\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d50b101\" data-id=\"d50b101\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-aa66750 elementor-widget elementor-widget-text-editor\" data-id=\"aa66750\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.g2.com\/categories\/competitive-intelligence\">G2<\/a> is a good starting point when it comes to researching the most suitable competitive intelligence tool on the market. This website provides a definitive list of CI tools, segments them according to users and industries, and provides reliable customer reviews. Other credible SaaS review sites, such as <a href=\"https:\/\/www.trustradius.com\/\">TrustRadius <\/a>and <a href=\"https:\/\/www.trustradius.com\/\">SaaS Hub<\/a> are good alternatives as well.<\/p><p><br \/>Once you have shortlisted your competitive intelligence tool, take the time speak with the CI tool providers&#8217; representatives and see how the software aligns with your organisation&#8217;s needs.<\/p><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ef194a7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ef194a7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fd63478\" data-id=\"fd63478\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9a03160 elementor-widget elementor-widget-text-editor\" data-id=\"9a03160\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>2) Where can I access thought leadership articles about CI<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-604a00c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"604a00c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-01031ff\" data-id=\"01031ff\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e18935b elementor-widget elementor-widget-text-editor\" data-id=\"e18935b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>There currently plenty of free online resources regarding competitive intelligence, but WatchMyCompetitor&#8217;s <a href=\"https:\/\/www.watchmycompetitor.com\/resources\/insights\/\">Insights<\/a> hub is a good starting point and provides in-depth analysis of CI themes. Articles there include the following:<br \/><br \/><\/p><p>&#8211; <strong>Building An Effective Competitive Intelligence Strategy In 2023\u00a0<\/strong>(<a href=\"https:\/\/www.watchmycompetitor.com\/resources\/how-to-build-your-competitive-intelligence-strategy\/#:~:text=A%20competitive%20intelligence%20strategy%20is,edge%20and%20achieve%20strategic%20goals.\">link<\/a>)<br \/><br \/><\/p><p>&#8211; <strong>5 Key Competitive Intelligence Trends For 2023 <\/strong>(<a href=\"https:\/\/www.watchmycompetitor.com\/resources\/5-key-competitive-intelligence-trends-for-2023\/#:~:text=The%20overall%20competitive%20intelligence%20trend,With%20that%20growth%20comes%20innovation.\">link<\/a>)<br \/><br \/><\/p><p>&#8211; <strong>Gathering Competitive Intelligence For Small Businesses<\/strong> (<a href=\"https:\/\/www.watchmycompetitor.com\/resources\/gathering-competitive-intelligence-for-small-businesses\/\">link<\/a>)<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6379980 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6379980\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-70f1f8c\" data-id=\"70f1f8c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8788733 elementor-widget elementor-widget-text-editor\" data-id=\"8788733\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><br \/>3) CI bodies that can support your organisation<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0c1d834 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0c1d834\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0e8cb10\" data-id=\"0e8cb10\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-534a9ec elementor-widget elementor-widget-text-editor\" data-id=\"534a9ec\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>There are several leading competitive intelligence bodies and organisations that play a significant role in promoting and advancing the field of competitive intelligence. Here are some of the prominent ones:<br \/><br \/><\/p><p class=\"text-white\"><strong><span class=\"scip-green\"><a href=\"https:\/\/www.scip.org\/\">Strategic Consortium of Intelligence Professionals (SCIP)<\/a>:<\/span><\/strong><span class=\"scip-green\">SCIP is a global nonprofit membership organization dedicated to enhancing the skills, knowledge, and effectiveness of professionals involved in competitive intelligence. SCIP provides resources, training programs, conferences and networking opportunities for competitive intelligence practitioners.<br \/><br \/><strong><a href=\"https:\/\/www.competitiveintelligencealliance.io\/about-us\/\">Competitive Intelligence Alliance<\/a>: <\/strong>Competitive Intelligence Alliance was founded in June 2022 with a mission to unite competitive intelligence leaders and strategic analysts across the globe &#8211; all while offering resources available for career and business development.<br \/><br \/><\/span><\/p><p class=\"LC20lb MBeuO DKV0Md\"><a href=\"https:\/\/www.institute-for-competitive-intelligence.com\/\"><strong>Institute for Competitive Intelligence<\/strong><\/a>: The Ins\u00adtitute for Compe\u00adtitive Intel\u00adligence was foun\u00added in 2004 to provide pro\u00adfes\u00adsio\u00adnals with a solid and flexi\u00adble compe\u00adti\u00adtive intel\u00adligence trai\u00adning program to become a cer\u00adti\u00adfied Compe\u00adtitive Intel\u00adligence Pro\u00adfessio\u00adnal.<\/p><p class=\"text-white\"><span class=\"scip-green\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Introduction Did you know that 90% of Fortune 500 companies are actively using competitive intelligence (CI)? While 61% of businesses<\/p>\n","protected":false},"author":1,"featured_media":6074,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","cybocfi_hide_featured_image":"","yoast_wpseo_title":"","yoast_wpseo_metadesc":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-6072","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/www.watchmycompetitor.com\/resources\/wp-json\/wp\/v2\/posts\/6072","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.watchmycompetitor.com\/resources\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.watchmycompetitor.com\/resources\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.watchmycompetitor.com\/resources\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.watchmycompetitor.com\/resources\/wp-json\/wp\/v2\/comments?post=6072"}],"version-history":[{"count":41,"href":"https:\/\/www.watchmycompetitor.com\/resources\/wp-json\/wp\/v2\/posts\/6072\/revisions"}],"predecessor-version":[{"id":6114,"href":"https:\/\/www.watchmycompetitor.com\/resources\/wp-json\/wp\/v2\/posts\/6072\/revisions\/6114"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.watchmycompetitor.com\/resources\/wp-json\/wp\/v2\/media\/6074"}],"wp:attachment":[{"href":"https:\/\/www.watchmycompetitor.com\/resources\/wp-json\/wp\/v2\/media?parent=6072"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.watchmycompetitor.com\/resources\/wp-json\/wp\/v2\/categories?post=6072"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.watchmycompetitor.com\/resources\/wp-json\/wp\/v2\/tags?post=6072"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}