{"id":4990,"date":"2023-04-17T15:55:13","date_gmt":"2023-04-17T15:55:13","guid":{"rendered":"https:\/\/www.watchmycompetitor.com\/resources\/?p=4990"},"modified":"2024-03-27T10:03:08","modified_gmt":"2024-03-27T10:03:08","slug":"social-media-competitor-monitoring-a-complete-guide","status":"publish","type":"post","link":"https:\/\/www.watchmycompetitor.com\/resources\/social-media-competitor-monitoring-a-complete-guide\/","title":{"rendered":"Social Media Competitor Monitoring: A Complete Guide"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"4990\" class=\"elementor elementor-4990\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0c26988 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0c26988\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-921977d\" data-id=\"921977d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e999fd5 elementor-widget elementor-widget-text-editor\" data-id=\"e999fd5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">If you\u2019re searching for an effective method to stay ahead of your competitors, then social media competitor monitoring is a must. Not so long ago, a social media presence was a nice additional feature. Now, it has emerged as a must for the vast majority of businesses worldwide.\u00a0<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">With over <\/span><a href=\"https:\/\/www.statista.com\/statistics\/278414\/number-of-worldwide-social-network-users\/\"><span style=\"font-weight: 400;\">4.6 billion social media users<\/span><\/a><span style=\"font-weight: 400;\"> across the globe, you can be sure that your ideal customers are among them. If your competitors have tapped into the power of social media, you need to be in the know, understand how they\u2019re performing, what gains they\u2019re making and where their weaknesses lie.<\/span><\/p><p><br \/><span style=\"font-weight: 400;\">This article seeks to give users an overall guide regarding social media competitor monitoring. We\u2019re going to explore just what this is, why it\u2019s so important and how you can get started with <\/span><span style=\"font-weight: 400;\">this yourself.<br \/><br \/><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a404369 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a404369\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-38cfdf1\" data-id=\"38cfdf1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dc836ee elementor-widget elementor-widget-image\" data-id=\"dc836ee\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"512\" src=\"https:\/\/www.watchmycompetitor.com\/resources\/wp-content\/uploads\/2023\/04\/social-media-competitor-monitoring--768x512.jpeg\" class=\"attachment-medium_large size-medium_large wp-image-4991\" alt=\"social media competitor monitoring\" srcset=\"https:\/\/www.watchmycompetitor.com\/resources\/wp-content\/uploads\/2023\/04\/social-media-competitor-monitoring--768x512.jpeg 768w, https:\/\/www.watchmycompetitor.com\/resources\/wp-content\/uploads\/2023\/04\/social-media-competitor-monitoring--600x400.jpeg 600w, https:\/\/www.watchmycompetitor.com\/resources\/wp-content\/uploads\/2023\/04\/social-media-competitor-monitoring--300x200.jpeg 300w, https:\/\/www.watchmycompetitor.com\/resources\/wp-content\/uploads\/2023\/04\/social-media-competitor-monitoring--1024x682.jpeg 1024w, https:\/\/www.watchmycompetitor.com\/resources\/wp-content\/uploads\/2023\/04\/social-media-competitor-monitoring-.jpeg 1280w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6140204 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6140204\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8446e21\" data-id=\"8446e21\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1619d17 elementor-widget elementor-widget-text-editor\" data-id=\"1619d17\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><b><br \/>What Is Social Media Competitor Monitoring?<br \/><br \/><\/b><\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ced6601 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ced6601\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2c36cd2\" data-id=\"2c36cd2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9c03ea5 elementor-widget elementor-widget-text-editor\" data-id=\"9c03ea5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Given that<\/span><a href=\"https:\/\/truelist.co\/blog\/social-media-marketing-statistics\/\"><span style=\"font-weight: 400;\"> 96% of businesses worldwide<\/span><\/a><span style=\"font-weight: 400;\"> are taking advantage of what social media has to offer, there\u2019s a very good chance that your competitors are part of this. It could be that they have a presence on Facebook, Instagram, TikTok or a host of other social media platforms. Regardless of the platform of choice, your competitors\u2019 brands are getting attention and you need to know well their strategies are working. <br \/><br \/>Social media competitor monitoring is all about watching just how your competitors are performing with their social media accounts. It allows you to take a look at your own performance and compare it to where your competitors are at. Before it comes to monitoring, there is a need to carry out an analysis. This analysis will lead to you:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-60b47a5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"60b47a5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-50ebcaf\" data-id=\"50ebcaf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a681a66 elementor-widget elementor-widget-text-editor\" data-id=\"a681a66\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Being able to identify which of your competitors are using social media<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Knowing which platforms are being used<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Being able to see just how the platforms are being used<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Having an insight into how well their social media strategy is working <\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You are able to benchmark your results <\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Having the ability to identify threats towards your business <\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Being able to find gaps in your own social media plans\/strategy<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7110f2e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7110f2e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2ec01bf\" data-id=\"2ec01bf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a466b05 elementor-widget elementor-widget-text-editor\" data-id=\"a466b05\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">As you can see, social media competitor monitoring can give your business access to a whole host of valuable information. This information has clear benefits that allow you to take your business forward and to be at the forefront.\u00a0<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">You can be sure that there are plenty of companies out there that are operating their social media campaigns in a vacuum. This means that they have no idea of what\u2019s going on around them and they lack the ability to adapt and progress. By tapping into social media competitor monitoring, your business is set to be different. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9a11b38 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9a11b38\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bfea8d0\" data-id=\"bfea8d0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8f294d0 elementor-widget elementor-widget-text-editor\" data-id=\"8f294d0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><b><br \/>The Impact Of Social Media Competitor Monitoring<br \/><br \/><\/b><\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-63bd469 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"63bd469\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-89d2b8c\" data-id=\"89d2b8c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-58d1d6b elementor-widget elementor-widget-text-editor\" data-id=\"58d1d6b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">We\u2019ve already touched upon some of the insights that social media competitor monitoring has to offer. The reality is that the full impact of carrying this out effectively goes way beyond this. Some of the other benefits that you can expect include:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-91323d7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"91323d7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-11da3be\" data-id=\"11da3be\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6266f11 elementor-widget elementor-widget-text-editor\" data-id=\"6266f11\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Understanding your own performance &#8211; h<span style=\"font-weight: 400;\">ow is your social media presence delivering when it comes to metrics such as the number of followers, the level of engagement and shares? By monitoring your competition you get a fuller understanding of what your figures mean and how good, or otherwise, your performance is.<\/span><\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1534e16 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1534e16\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3a11389\" data-id=\"3a11389\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-34efae4 elementor-widget elementor-widget-text-editor\" data-id=\"34efae4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>An insight into timing &#8211;<\/b><span style=\"font-weight: 400;\"> if your competitors appear to be having higher levels of engagement then it may not be just about the content: it could also be about the timing of their posts. Social media competitor monitoring means that you can look at the days of the week and the time of the day that posts are being made. If you identify times when engagement is higher, you can tweak the timing of your own.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d0d3ad0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d0d3ad0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fced463\" data-id=\"fced463\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1a2da9f elementor-widget elementor-widget-text-editor\" data-id=\"1a2da9f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Content ideas &#8211; <\/b><span style=\"font-weight: 400;\">now, no one is suggesting that you directly copy your competitors&#8217; content. However, there is certainly no harm in taking a look at trending or highly cited content and using it for inspiration. Which topics are getting the most engagement? Which pieces were once popular, but now seem to be all but ignored?\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-072863b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"072863b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-693436e\" data-id=\"693436e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-83458c6 elementor-widget elementor-widget-text-editor\" data-id=\"83458c6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Communication style &#8211; <\/b><span style=\"font-weight: 400;\">\u00a0if your competitors are active on more than one social media platform, there\u2019s a very good chance that they use each of these a little differently. Yes, there needs to be a brand voice but you may see that some platforms allow those in your industry to speak more casually whereas others demand a formal approach.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-eda7888 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"eda7888\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c89c7d4\" data-id=\"c89c7d4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-55a2d7d elementor-widget elementor-widget-text-editor\" data-id=\"55a2d7d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>\u00a0Differentiating your brand &#8211; <\/b><span style=\"font-weight: 400;\">you certainly want to be using social media competitor monitoring to mimic the best that you can see. However, you also need to use it to identify ways that make you stand out from the crowd.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-37ba43f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"37ba43f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4ff90a5\" data-id=\"4ff90a5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5ec0af0 elementor-widget elementor-widget-text-editor\" data-id=\"5ec0af0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The overall impact of social media competitor monitoring will depend on exactly how much your business puts into this. It could be that your business just takes a one-off cursory glance to achieve a basic overview. <\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">At the other extreme, your business may want to look at daily social media activity. You could come down somewhere in between and carry out activities on a monthly or quarterly basis. As with most things, the more that you put in the more you\u2019ll get out and the bigger the benefits you\u2019ll reap. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7c24ebf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7c24ebf\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-19a5287\" data-id=\"19a5287\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d70eaba elementor-widget elementor-widget-text-editor\" data-id=\"d70eaba\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><b><br \/>Important Metrics For Social Media Competitor Monitoring<br \/><br \/><\/b><\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f362000 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f362000\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e480f18\" data-id=\"e480f18\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8a28062 elementor-widget elementor-widget-text-editor\" data-id=\"8a28062\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Social media competitor monitoring will, of course, include taking a look at the content that competitors are creating. However, as with all things business related there is a need to delve deeper and get into the numbers. The figures that you need to be taking note of include:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dde3bbd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dde3bbd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-72a7444\" data-id=\"72a7444\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d6001e2 elementor-widget elementor-widget-text-editor\" data-id=\"d6001e2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Number of followers &#8211;<\/b><span style=\"font-weight: 400;\"> when you look at the social media presence of your competitors, it\u2019s always good to start by looking at how many followers they have. This can give you an idea of how effective their strategy is and if they understand how to get eyes on the content that they\u2019ve produced\u00a0<\/span><\/p><p>\u00a0<\/p><p><b>The number of posts &#8211;<\/b><span style=\"font-weight: 400;\"> how often are your competitors posting? The<\/span><a href=\"https:\/\/blog.hootsuite.com\/how-often-to-post-on-social-media\/\"><span style=\"font-weight: 400;\"> ideal number of times for posting<\/span><\/a><span style=\"font-weight: 400;\"> will depend on the platform that you\u2019re using but it\u2019s worth looking at if your competitors are anywhere near these numbers or if they\u2019re taking another approach. If they\u2019re taking another approach, is this working?<\/span><\/p><p>\u00a0<\/p><p><b>Engagement rate &#8211;<\/b><span style=\"font-weight: 400;\"> the <\/span><a href=\"https:\/\/www.adobe.com\/express\/learn\/blog\/what-is-a-good-social-media-engagement-rate\"><span style=\"font-weight: 400;\">average level of engagemen<\/span><\/a><span style=\"font-weight: 400;\">t will depend, again, on the platform that you\u2019re using. If you\u2019re using Facebook, a good engagement rate can be as low as 1% or 2%. With LinkedIn, this increases to around 6%. How does it appear that your competitors are doing? If engagement rates are low it could be that the content is poor or it could be a sign of fake followers<\/span><\/p><p>\u00a0<\/p><p><b>Number of ads &#8211;<\/b><span style=\"font-weight: 400;\"> Certainly with Facebook, you can head over to your competitor&#8217;s page and get a look at how many live ads are being run. Are your competitors running numerous ads at the same time or are they limited to one or two?<\/span><\/p><p>\u00a0<\/p><p><b>Number of hashtags &#8211;<\/b><span style=\"font-weight: 400;\"> Instagram is all about hashtags and these have crossed over to other social media platforms too. What hashtags are your competitors using? How many are they focusing on and how are they all performing?\u00a0<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">Of course, this information will be changing on a continual basis. That\u2019s why a one-off exploration of your competitors&#8217; social media is rarely enough. There is a real need to ensure that monitoring is ongoing so that your insights don\u2019t become outdated.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e2ec555 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e2ec555\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dace6dd\" data-id=\"dace6dd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3988477 elementor-widget elementor-widget-text-editor\" data-id=\"3988477\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><b><br \/>How To Monitor Your Competitors&#8217; Social Media Presence<br \/><br \/><\/b><\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d940947 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d940947\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fd272a3\" data-id=\"fd272a3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4adff13 elementor-widget elementor-widget-text-editor\" data-id=\"4adff13\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">If you\u2019re keen to get started with social media competitor monitoring, and to<\/span><a href=\"https:\/\/www.watchmycompetitor.com\/Function\/Insights\"><span style=\"font-weight: 400;\"> gain real insights<\/span><\/a><span style=\"font-weight: 400;\"> into how these competitors are performing, then you\u2019ll need to understand just how to do this. That\u2019s what we\u2019re going to look at next:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1163c77 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1163c77\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-85f00bb\" data-id=\"85f00bb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-93c091b elementor-widget elementor-widget-text-editor\" data-id=\"93c091b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><b>WatchMyCompetitor\u00a0<\/b><\/h3><p><span style=\"font-weight: 400;\">By using the tools provided by WatchMyCompetitor, you can be kept up to date with the social media activity of all of your competitors. What&#8217;s great about the tool that we offer is that the insights that you\u2019re given go way beyond social media alone. You can learn more by <\/span><a href=\"https:\/\/www.watchmycompetitor.com\/how-it-works\"><span style=\"font-weight: 400;\">taking a look here<\/span><\/a><span style=\"font-weight: 400;\">. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a2feffa elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a2feffa\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4f6c78f\" data-id=\"4f6c78f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1d176a4 elementor-widget elementor-widget-text-editor\" data-id=\"1d176a4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><b><br \/>Not Just Analytics<\/b><\/h3><p><span style=\"font-weight: 400;\">This is a great tool to gain insights into how your competitors are performing on both Instagram and TikTok. This software allows you to see how your competitors&#8217; profiles are growing as well as the hashtags that are being used and the levels of engagement.<br \/><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dfbb5d8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dfbb5d8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cfaef41\" data-id=\"cfaef41\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0c8187d elementor-widget elementor-widget-text-editor\" data-id=\"0c8187d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><b><br \/>Social Bakers<\/b><\/h3><p><span style=\"font-weight: 400;\">This tool is one that\u2019s popular with marketing agencies as it allows them to monitor accounts across platforms. However, it also offers a handy add-on that allows you to analyse how competitors are performing. With this, you can look at up to five of your competitors across Instagram and Facebook.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c1303aa elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c1303aa\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6c58fb4\" data-id=\"6c58fb4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0efc59c elementor-widget elementor-widget-text-editor\" data-id=\"0efc59c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><b><br \/>Social Sprout<\/b><\/h3><p><span style=\"font-weight: 400;\">By using Sprout Social, you can schedule your social media posts and also analyse how the posts perform. Beyond this, you\u2019re also able to monitor your competitors. You can see the publishing schedules that they\u2019re using as well as how their audience is growing.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>If you\u2019re searching for an effective method to stay ahead of your competitors, then social media competitor monitoring is a<\/p>\n","protected":false},"author":1,"featured_media":4991,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","cybocfi_hide_featured_image":"","yoast_wpseo_title":"","yoast_wpseo_metadesc":"","footnotes":""},"categories":[71],"tags":[],"class_list":["post-4990","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media"],"_links":{"self":[{"href":"https:\/\/www.watchmycompetitor.com\/resources\/wp-json\/wp\/v2\/posts\/4990","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.watchmycompetitor.com\/resources\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.watchmycompetitor.com\/resources\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.watchmycompetitor.com\/resources\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.watchmycompetitor.com\/resources\/wp-json\/wp\/v2\/comments?post=4990"}],"version-history":[{"count":9,"href":"https:\/\/www.watchmycompetitor.com\/resources\/wp-json\/wp\/v2\/posts\/4990\/revisions"}],"predecessor-version":[{"id":10614,"href":"https:\/\/www.watchmycompetitor.com\/resources\/wp-json\/wp\/v2\/posts\/4990\/revisions\/10614"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.watchmycompetitor.com\/resources\/wp-json\/wp\/v2\/media\/4991"}],"wp:attachment":[{"href":"https:\/\/www.watchmycompetitor.com\/resources\/wp-json\/wp\/v2\/media?parent=4990"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.watchmycompetitor.com\/resources\/wp-json\/wp\/v2\/categories?post=4990"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.watchmycompetitor.com\/resources\/wp-json\/wp\/v2\/tags?post=4990"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}