{"id":4940,"date":"2023-04-17T12:21:03","date_gmt":"2023-04-17T12:21:03","guid":{"rendered":"https:\/\/www.watchmycompetitor.com\/resources\/?p=4940"},"modified":"2024-03-27T10:11:41","modified_gmt":"2024-03-27T10:11:41","slug":"b2b-saas-marketing-intelligence-why-is-it-important","status":"publish","type":"post","link":"https:\/\/www.watchmycompetitor.com\/resources\/b2b-saas-marketing-intelligence-why-is-it-important\/","title":{"rendered":"B2B SaaS Marketing Intelligence: Why Is It Important?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"4940\" class=\"elementor elementor-4940\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4165387 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4165387\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-444801f\" data-id=\"444801f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4cb1861 elementor-widget elementor-widget-text-editor\" data-id=\"4cb1861\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">With the SaaS marketplace growing at around <\/span><a href=\"https:\/\/www.reportlinker.com\/p05749258\/Cloud-Computing-Market-by-Service-Deployment-Model-Organization-Size-Workload-Vertical-And-Region-Global-Forecast-to.html\"><span style=\"font-weight: 400;\">18% per year<\/span><\/a><span style=\"font-weight: 400;\">, this is a sector that is becoming more and more competitive. For a SaaS company to stay one step ahead of the competition, there\u2019s a real need to have a full understanding of just what that competition is doing. This is where B2B SaaS marketing intelligence comes in.<br \/><br \/><\/span><\/p><p><span style=\"font-weight: 400;\">We\u2019re going to explore just what B2B SaaS marketing intelligence is. We\u2019re going to be sharing the benefits that this can bring as well as giving tips on how to get started. As you\u2019ll see, with the marketplace becoming more and more crowded, an intelligence marketing strategy is a must for your SaaS company to prosper.<br \/><br \/><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-72b8987 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"72b8987\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4cf992e\" data-id=\"4cf992e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-03382e0 elementor-widget elementor-widget-image\" data-id=\"03382e0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"512\" height=\"342\" src=\"https:\/\/www.watchmycompetitor.com\/resources\/wp-content\/uploads\/2023\/04\/B2B-saas-Marketing-intelligence-.jpeg\" class=\"attachment-medium_large size-medium_large wp-image-4942\" alt=\"B2B saas Marketing intelligence\" srcset=\"https:\/\/www.watchmycompetitor.com\/resources\/wp-content\/uploads\/2023\/04\/B2B-saas-Marketing-intelligence-.jpeg 512w, https:\/\/www.watchmycompetitor.com\/resources\/wp-content\/uploads\/2023\/04\/B2B-saas-Marketing-intelligence--300x200.jpeg 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bdcc5b3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bdcc5b3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9899c67\" data-id=\"9899c67\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b942272 elementor-widget elementor-widget-text-editor\" data-id=\"b942272\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><b><br \/>What Is B2B SaaS Marketing Intelligence?<br \/><br \/><\/b><\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2884726 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2884726\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cc3afcc\" data-id=\"cc3afcc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6b9098c elementor-widget elementor-widget-text-editor\" data-id=\"6b9098c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Before we delve into all that SaaS <\/span><a href=\"https:\/\/en.wikipedia.org\/wiki\/Market_intelligence\"><span style=\"font-weight: 400;\">marketing intelligence<\/span><\/a><span style=\"font-weight: 400;\"> has to offer, and how it\u2019s a vital part of a B2B SaaS marketing strategy, it\u2019s worth taking a moment to consider exactly what it is that we\u2019re referring to. On a basic level, marketing intelligence is all about data that are relevant to your market. It includes:<\/span><\/p><p>\u00a0<\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The gathering of data on industry trends<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Gathering data relevant to customer trends\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Customer monitoring\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Monitoring of competitors\u00a0<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">The data gained through these activities is hugely valuable. Once collected, it\u2019s analysed and then used to guide the decision-making process that\u2019s involved with marketing strategies. While such data is valuable to an array of sectors and industries, it is particularly important for B2B SaaS companies.<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">Where SaaS companies are concerned, <a href=\"https:\/\/www.watchmycompetitor.com\/Function\/Marketing\">marketing intelligence<\/a> plays a vital role in allowing a company to take on a more developed persona-centric approach. It allows them to have an in-depth understanding of their most valuable prospects meaning that they know where these prospects are and exactly what they want. <\/span><\/p><p>It also allows a SaaS company to understand how it fits into the overall marketplace and the actions needed to expand its reach.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ed2436d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ed2436d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e364e2c\" data-id=\"e364e2c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-83a2f76 elementor-widget elementor-widget-text-editor\" data-id=\"83a2f76\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><b><br \/>The Importance Of B2B SaaS Marketing Intelligence<br \/><br \/><\/b><\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-941ef58 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"941ef58\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-caf0e1b\" data-id=\"caf0e1b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a1b62a8 elementor-widget elementor-widget-text-editor\" data-id=\"a1b62a8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Marketing intelligence provides data that allows for the production of a highly effective B2B SaaS marketing strategy. While there are numerous reasons for stating that B2B SaaS marketing intelligence is vital, here\u2019s a look at the top 3:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e2e565e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e2e565e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6d0b545\" data-id=\"6d0b545\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c6f18d1 elementor-widget elementor-widget-text-editor\" data-id=\"c6f18d1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><span style=\"font-weight: 400;\">1) Gaining a critical advantage over competitors\u00a0<\/span><\/h3><p><span style=\"font-weight: 400;\">As of 2021, around<\/span><a href=\"https:\/\/www.bmc.com\/blogs\/saas-growth-trends\/\"><span style=\"font-weight: 400;\"> 99% of companies<\/span><\/a><span style=\"font-weight: 400;\"> were said to be using one or more SaaS products. This just goes to confirm what you\u2019ll already know about this industry: it\u2019s a highly competitive and extremely fast-moving. With the competition growing, and with many companies already with a provider, a SaaS company needs to be able to stand out.\u00a0<br \/><br \/><\/span><\/p><p><span style=\"font-weight: 400;\">What market intelligence offers is the opportunity to collect and analyse contextual data. This data is focused on both customer behaviour and industry trends. With this information, marketers are given a whole new insight into exactly what is and isn\u2019t working with any given campaign. This gives a company a significant business advantage and a massive insight into its target audience.<br \/><br \/><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8f17fae elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8f17fae\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ffe6616\" data-id=\"ffe6616\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c7b08e0 elementor-widget elementor-widget-text-editor\" data-id=\"c7b08e0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><span style=\"font-weight: 400;\">2) A refined marketing approach\u00a0<\/span><\/h3><p><span style=\"font-weight: 400;\">As we have seen, the number of SaaS companies has grown at pace and is only continuing to do so. As part of a SaaS company, you\u2019ll already understand the challenges that are faced when it comes to talking to potential buyers. These potential buyers will have already waded through immense amounts of research and, by the time it comes to you talking to them, they are aware of several companies that have offerings very similar to your own.\u00a0<br \/><br \/><\/span><\/p><p><span style=\"font-weight: 400;\">By using marketing intelligence, you can ensure that your marketing efforts and approach are refined. This means that a company is able to act more efficiently than its competitors. The result of this is that the company is able to avoid wasted funds and time by marketing in the wrong places and to the wrong audiences.\u00a0<br \/><br \/><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-eabb168 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"eabb168\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-01ce045\" data-id=\"01ce045\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-da16599 elementor-widget elementor-widget-text-editor\" data-id=\"da16599\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><span style=\"font-weight: 400;\">3) Working towards future goals\u00a0<\/span><\/h3><p><span style=\"font-weight: 400;\">SaaS marketing intelligence isn\u2019t limited to the here and now. It can be used for, and applied to, further company goals. If you\u2019re looking to boost the effectiveness, efficiency and scope of a future campaign, using marketing intelligence is the answer. That\u2019s because it allows you to set goals that are clear and calculated before your next marketing campaign is launched. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b169241 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b169241\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0119a0d\" data-id=\"0119a0d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2e70266 elementor-widget elementor-widget-text-editor\" data-id=\"2e70266\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><b><br \/>How To Get Started With B2B Saas Marketing Intelligence<br \/><br \/><\/b><\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7c39200 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7c39200\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f3c7554\" data-id=\"f3c7554\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-480a050 elementor-widget elementor-widget-text-editor\" data-id=\"480a050\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Hopefully, you can now see just what\u2019s on offer and how an intelligence marketing strategy can drive your SaaS company forward. If that\u2019s the case then you\u2019re going to need to know just how to get started. Here\u2019s a look at how:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c922389 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c922389\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c0d9348\" data-id=\"c0d9348\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7cc7e00 elementor-widget elementor-widget-text-editor\" data-id=\"7cc7e00\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><span style=\"font-weight: 400;\">a) Choose the right tools<\/span><\/h3><p><span style=\"font-weight: 400;\">For B2B SaaS marketing intelligence to be effective, you need to ensure that you have access to the right data. If data sources are limited then you\u2019re left with less that can be analysed and this severely impacts the overall usefulness. If you want to achieve the very best that\u2019s possible then you need to ensure that you opt to use the best tools that exist. <br \/><br \/>The right <\/span><a href=\"https:\/\/www.watchmycompetitor.com\/Function\/Marketing\"><span style=\"font-weight: 400;\">marketing intelligence tools<\/span><\/a><span style=\"font-weight: 400;\"> will help you to support your marketing team by providing it with the best insights possible.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4acf27e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4acf27e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7f57109\" data-id=\"7f57109\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8e744d5 elementor-widget elementor-widget-text-editor\" data-id=\"8e744d5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><span style=\"font-weight: 400;\"><br \/>b) Start small but be prepared to scale<\/span><\/h3><p><span style=\"font-weight: 400;\">When you first open your eyes to the possibilities that exist with Saas marketing intelligence, the temptation is to jump in with both feet and accumulate every piece of data about every single factor possible. The problem here is that things can quickly become complex and even overwhelming. <br \/><br \/>You need to be sure of the metrics that you\u2019re looking to track and that there is an adequate focus. Of course, in time, you can introduce data from other sources and create an even bigger picture.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-eada5d5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"eada5d5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b6d345a\" data-id=\"b6d345a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8720999 elementor-widget elementor-widget-text-editor\" data-id=\"8720999\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><span style=\"font-weight: 400;\"><br \/>c) Have a training plan in place<\/span><\/h3><p><span style=\"font-weight: 400;\">You may well appreciate the benefits of marketing intelligence, and you may well have an understanding of how the relevant tools work. That doesn\u2019t, however, mean that your team shares this knowledge. To get the best out of the available tools, and to develop the best B2B SaaS marketing strategy, your team needs to be on board and that means adequate training.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-efaeab9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"efaeab9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6fd9623\" data-id=\"6fd9623\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0bc7136 elementor-widget elementor-widget-text-editor\" data-id=\"0bc7136\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><b><br \/>Non-Negotiable B2B SaaS Marketing Intelligence Metrics<\/b><\/h2><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fbe32b2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fbe32b2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-27c0b9a\" data-id=\"27c0b9a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a2f2c05 elementor-widget elementor-widget-text-editor\" data-id=\"a2f2c05\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">While we have just mentioned that there need to be limitations when it comes to what is tracked initially, SaaS marketing intelligence has metrics that simply must be monitored:<\/span><\/p><p>\u00a0<\/p><p><b>Market size &#8211;<\/b><span style=\"font-weight: 400;\"> While this metric may not be specific to the SaaS industry, there is no getting away from the fact that it matters. A SaaS company needs to know how big the market is, the number of potential buyers and what this all means in terms of potential revenue<\/span><\/p><p>\u00a0<\/p><p><b>Lifetime customer value vs acquisition costs &#8211;<\/b><span style=\"font-weight: 400;\"> SaaS companies are slightly unique in that the money isn\u2019t necessarily made when signing up a new customer. Instead, there are monthly payments that continue over a period of time. It\u2019s vital to know exactly how much is spent on acquiring a customer and the value that this represents<\/span><\/p><p><br \/><b>Churn rate &#8211;<\/b><span style=\"font-weight: 400;\"> Many SaaS companies work on a freemium model. That means that the number of those that go on to pay and sign up fully needs to be monitored <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e22e1c1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e22e1c1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8cd40b9\" data-id=\"8cd40b9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-48d5ae1 elementor-widget elementor-widget-text-editor\" data-id=\"48d5ae1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><b><br \/>Marketing intelligence FAQs<\/b><\/h2><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2fd02f4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2fd02f4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-30d700a\" data-id=\"30d700a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-33a5c5e elementor-widget elementor-widget-text-editor\" data-id=\"33a5c5e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><b>What are the benefits of marketing intelligence?<\/b><\/h3><p><span style=\"font-weight: 400;\">Marketing intelligence offers SaaS companies the chance to stand out from the crowd by having a\u00a0 fuller understanding of the marketplace. For a more in-depth understanding about the advantages and disadvantages of marketing intelligence, please click <a href=\"https:\/\/www.watchmycompetitor.com\/resources\/advantages-disadvantages-of-marketing-intelligence\/\">here<\/a>.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a81e7cb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a81e7cb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f866bec\" data-id=\"f866bec\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ba5aba6 elementor-widget elementor-widget-text-editor\" data-id=\"ba5aba6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><b>What\u2019s the difference between marketing intelligence and business intelligence?<\/b><\/h3><p><span style=\"font-weight: 400;\">Business intelligence has a focus on data that specifically relates to a company. Marketing intelligence involves looking at overall trends.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>With the SaaS marketplace growing at around 18% per year, this is a sector that is becoming more and more<\/p>\n","protected":false},"author":1,"featured_media":4942,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","cybocfi_hide_featured_image":"","yoast_wpseo_title":"","yoast_wpseo_metadesc":"","footnotes":""},"categories":[62],"tags":[],"class_list":["post-4940","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-intelligence"],"_links":{"self":[{"href":"https:\/\/www.watchmycompetitor.com\/resources\/wp-json\/wp\/v2\/posts\/4940","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.watchmycompetitor.com\/resources\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.watchmycompetitor.com\/resources\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.watchmycompetitor.com\/resources\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.watchmycompetitor.com\/resources\/wp-json\/wp\/v2\/comments?post=4940"}],"version-history":[{"count":17,"href":"https:\/\/www.watchmycompetitor.com\/resources\/wp-json\/wp\/v2\/posts\/4940\/revisions"}],"predecessor-version":[{"id":10624,"href":"https:\/\/www.watchmycompetitor.com\/resources\/wp-json\/wp\/v2\/posts\/4940\/revisions\/10624"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.watchmycompetitor.com\/resources\/wp-json\/wp\/v2\/media\/4942"}],"wp:attachment":[{"href":"https:\/\/www.watchmycompetitor.com\/resources\/wp-json\/wp\/v2\/media?parent=4940"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.watchmycompetitor.com\/resources\/wp-json\/wp\/v2\/categories?post=4940"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.watchmycompetitor.com\/resources\/wp-json\/wp\/v2\/tags?post=4940"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}