{"id":3468,"date":"2022-09-20T11:03:58","date_gmt":"2022-09-20T11:03:58","guid":{"rendered":"https:\/\/www.watchmycompetitor.com\/resources\/?p=3468"},"modified":"2024-03-27T10:50:24","modified_gmt":"2024-03-27T10:50:24","slug":"6-marketing-intelligence-trends-to-watch-in-2022","status":"publish","type":"post","link":"https:\/\/www.watchmycompetitor.com\/resources\/6-marketing-intelligence-trends-to-watch-in-2022\/","title":{"rendered":"The 6 Important Marketing Intelligence Trends To Watch Out For In 2023"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3468\" class=\"elementor elementor-3468\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5c1b305a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5c1b305a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-30477203\" data-id=\"30477203\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-60549502 elementor-widget elementor-widget-text-editor\" data-id=\"60549502\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>There\u2019s no mistaking the impact the UK cost of living crisis is having on different sectors of the economy. Declining economic conditions resulted in\u00a0<a href=\"https:\/\/www.gocompare.com\/business-insurance\/how-does-cost-of-living-crisis-impact-consumer-spending\/\">83% of consumers changing their spending habits<\/a>.\u00a0Changes in consumer buying choices are driving increased competition and decision-making by competitive organisations \u2013 from pricing strategies to product roadmaps to marketing campaigns.<\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">It&#8217;s never been more important to fully understand consumers\u2019 and companies&#8217; behaviour. With<\/span><a href=\"https:\/\/www.bloomberg.com\/news\/articles\/2022-08-18\/layoffs-are-planned-at-half-of-all-companies-pwc-survey-shows\"><span style=\"font-weight: 400;\"> half of companies considering layoff<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/www.wsj.com\/articles\/companies-weigh-fresh-cuts-as-operating-costs-go-up-11659519001\"><span style=\"font-weight: 400;\">reducing business expenditure<\/span><\/a><span style=\"font-weight: 400;\">, not adapting to a changing environment could cost your organisation revenue and market share. So understanding consumers and their preferences has never been more important.<\/span><\/p><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-27776e7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"27776e7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3776c79\" data-id=\"3776c79\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ebba4c2 elementor-widget elementor-widget-image\" data-id=\"ebba4c2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"512\" src=\"https:\/\/www.watchmycompetitor.com\/resources\/wp-content\/uploads\/2022\/09\/john-schnobrich-2FPjlAyMQTA-unsplash-768x512.jpg\" class=\"attachment-medium_large size-medium_large wp-image-3470\" alt=\"Market intelligence has become a vital asset for enhancing business performance\" srcset=\"https:\/\/www.watchmycompetitor.com\/resources\/wp-content\/uploads\/2022\/09\/john-schnobrich-2FPjlAyMQTA-unsplash-768x512.jpg 768w, https:\/\/www.watchmycompetitor.com\/resources\/wp-content\/uploads\/2022\/09\/john-schnobrich-2FPjlAyMQTA-unsplash-scaled-600x400.jpg 600w, https:\/\/www.watchmycompetitor.com\/resources\/wp-content\/uploads\/2022\/09\/john-schnobrich-2FPjlAyMQTA-unsplash-300x200.jpg 300w, https:\/\/www.watchmycompetitor.com\/resources\/wp-content\/uploads\/2022\/09\/john-schnobrich-2FPjlAyMQTA-unsplash-1024x683.jpg 1024w, https:\/\/www.watchmycompetitor.com\/resources\/wp-content\/uploads\/2022\/09\/john-schnobrich-2FPjlAyMQTA-unsplash-1536x1024.jpg 1536w, https:\/\/www.watchmycompetitor.com\/resources\/wp-content\/uploads\/2022\/09\/john-schnobrich-2FPjlAyMQTA-unsplash-2048x1365.jpg 2048w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-36a390d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"36a390d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-521c718\" data-id=\"521c718\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3798f26 elementor-widget elementor-widget-text-editor\" data-id=\"3798f26\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><br \/>Understanding Market Intelligence<br \/><br \/><\/h2><p><span style=\"font-weight: 400;\">One of the ways businesses are adapting to the current economic climate is by using <\/span><a href=\"https:\/\/www.watchmycompetitor.com\/Function\/Marketing\"><span style=\"font-weight: 400;\">market intelligence<\/span><\/a><span style=\"font-weight: 400;\">. But it can be a misunderstood concept. While there are a few overlapping definitions on the web, we broadly define market intelligence as the insights captured about how consumers think and feel about your products and services and the ones you compete against. This can include the following factors:<br \/><br \/><\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Wants and needs<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Motivations<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Loyalties<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Perceptions<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Attitudes<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Trust levels\u00a0<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Gathering this type of information commonly requires market tracking and market research. <\/span><span style=\"font-weight: 400;\">Market tracking is a process of observing and analysing the market and capturing data that already exists or as it comes to exist.<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">Market research is typically a manual process designed to ask and find answers to specific questions. The market intelligence it produces doesn\u2019t exist before the research takes place.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-11616bc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"11616bc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c8ba0b7\" data-id=\"c8ba0b7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b1eb158 elementor-widget elementor-widget-text-editor\" data-id=\"b1eb158\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><br \/>How Has Market Intelligence Changed Over Time?<br \/><br \/><\/h2><p>Market intelligence has become a vital asset for enhancing business performance \u2013 a way to benchmark success beyond financial figures, predict what might happen next and take the necessary action to ensure it leads to a positive outcome.<br \/><br \/><\/p><p>Generally speaking, the more intelligent a business is, the more mobile it becomes in the market. It\u2019s able to make faster decisions and respond more effectively and efficiently to changing market conditions. In many industries and organisations, intelligence is the driving force behind innovation and progress.\u00a0<br \/><br \/><\/p><p>But the process of gathering market intelligence is changing. Businesses are ditching their slow, error-strewn manual approaches in favour of all-in-one digital intelligence platforms that do the job faster and more accurately than ever before.<br \/><br \/><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a1d4bcb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a1d4bcb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-01cad42\" data-id=\"01cad42\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c2385a5 elementor-widget elementor-widget-image\" data-id=\"c2385a5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"512\" src=\"https:\/\/www.watchmycompetitor.com\/resources\/wp-content\/uploads\/2022\/09\/priscilla-du-preez-XkKCui44iM0-unsplash-768x512.jpg\" class=\"attachment-medium_large size-medium_large wp-image-3473\" alt=\"\" srcset=\"https:\/\/www.watchmycompetitor.com\/resources\/wp-content\/uploads\/2022\/09\/priscilla-du-preez-XkKCui44iM0-unsplash-768x512.jpg 768w, https:\/\/www.watchmycompetitor.com\/resources\/wp-content\/uploads\/2022\/09\/priscilla-du-preez-XkKCui44iM0-unsplash-scaled-600x400.jpg 600w, https:\/\/www.watchmycompetitor.com\/resources\/wp-content\/uploads\/2022\/09\/priscilla-du-preez-XkKCui44iM0-unsplash-300x200.jpg 300w, https:\/\/www.watchmycompetitor.com\/resources\/wp-content\/uploads\/2022\/09\/priscilla-du-preez-XkKCui44iM0-unsplash-1024x683.jpg 1024w, https:\/\/www.watchmycompetitor.com\/resources\/wp-content\/uploads\/2022\/09\/priscilla-du-preez-XkKCui44iM0-unsplash-1536x1024.jpg 1536w, https:\/\/www.watchmycompetitor.com\/resources\/wp-content\/uploads\/2022\/09\/priscilla-du-preez-XkKCui44iM0-unsplash-2048x1365.jpg 2048w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-21fdbdb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"21fdbdb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ff756e2\" data-id=\"ff756e2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0b23bf7 elementor-widget elementor-widget-text-editor\" data-id=\"0b23bf7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Here&#8217;s a breakdown of 6 market intelligence <\/span><b>key trends that will likely impact your business in 2023:<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1aa2463 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1aa2463\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d9086f9\" data-id=\"d9086f9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-335e1c9 elementor-widget elementor-widget-text-editor\" data-id=\"335e1c9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>1) The move to automation<\/h3><p>One of the ways technology disrupts industries is by\u00a0<a href=\"https:\/\/www.thinkwithgoogle.com\/future-of-marketing\/creativity\/automated-marketing-intelligence\/\">automating the processes that were once performed manually<\/a>.\u00a0In the case of market intelligence, technology is <a href=\"https:\/\/www.watchmycompetitor.com\/Solutions\/AutomatedTracking\">automating tracking<\/a> to cover more of the market and produce more nuanced results as well as drastically speeding up the process.<br \/><br \/><\/p><p>Businesses are able to get real-time insights about their consumers that can be used to power big decisions about products, services and marketing.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4054354 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4054354\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d51bfb4\" data-id=\"d51bfb4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-48cecc9 elementor-widget elementor-widget-text-editor\" data-id=\"48cecc9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><span style=\"font-weight: 400;\">2) Combining it with competitive intelligence<\/span><\/h3><p><span style=\"font-weight: 400;\">While market research undoubtedly has its place and produces valuable insights that can\u2019t be gathered automatically, it tends to be carried out in isolation. It can reveal a lot about consumers but not much else.\u00a0 <\/span><span style=\"font-weight: 400;\">Increasingly, businesses want to make decisions and build strategies that combine intelligence about their competitors as well as consumers. They rightly view the two as going hand in hand as they seek to build a fuller, truer picture of what\u2019s happening and why.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">Solutions such as WatchMyCompetitor (WMC) and Crayon have provided a way to build dashboards using a mix of market and <\/span><a href=\"https:\/\/www.watchmycompetitor.com\/Function\/Insight\"><span style=\"font-weight: 400;\">competitive intelligence<\/span><\/a><span style=\"font-weight: 400;\"> in order to have valuable insights in one place, ready to learn from and act upon.<\/span><\/p><p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3fe88e1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3fe88e1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2dfcd8b\" data-id=\"2dfcd8b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4182ce7 elementor-widget elementor-widget-text-editor\" data-id=\"4182ce7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>3) More focus on internal buy-in and involvement<\/h3>\n<p>It used to be that market research and market intelligence were viewed as a department-specific undertaking or the responsibility of one individual. It would be their job to collate, analyse and present the data back to the wider business for them to use as they saw fit.<\/p>\n<p>\u00a0<\/p>\n<p>But for any transformational business activity to take hold, it must be embraced across all departments. <a href=\"https:\/\/www.mckinsey.com\/business-functions\/people-and-organizational-performance\/our-insights\/successful-transformations\">Research by McKinsey &amp; Company<\/a> found that embedding transformation practices into \u2018business as usual\u2019 practices can make them twice as effective. Add that to research by Gallup, which found that <a href=\"https:\/\/www.forbes.com\/sites\/nazbeheshti\/2019\/01\/16\/10-timely-statistics-about-the-connection-between-employee-engagement-and-wellness\/?sh=6e0c933522a0\">highly engaged teams show 21% greater profitability<\/a>, and it\u2019s no surprise to see a growing trend of organisations investing in building intelligence programmes into their culture for higher levels of buy-in.<\/p>\n<p>\u00a0<\/p>\n<p>This process often starts with presenting evidence of the value and ROI of using market tracking software to secure the support of senior executives. From there, it\u2019s about mobilising the organisation to use market intelligence by introducing processes that clarify responsibility and the path from data to decision. It can also involve encouraging two-way feedback so that dashboards can be refined and the return on investment can be proven.<\/p>\n<p>\u00a0<\/p>\n<p>It\u2019s no surprise to see this trend emerge. Team buy-in and involvement are critical for the success of any market intelligence programme as it ensures the data will be put to good use.<\/p>\n<p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7d47c65 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7d47c65\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5005684\" data-id=\"5005684\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d7c84fc elementor-widget elementor-widget-text-editor\" data-id=\"d7c84fc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><span style=\"font-weight: 400;\">4) The rise of real-time integration<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A lot of tracking and monitoring software solutions have built-in dashboards that house and present the data that\u2019s collected, ready for analysis. Studies show that <\/span><a href=\"https:\/\/www.bain.com\/insights\/big_data_the_organizational_challenge\/\"><span style=\"font-weight: 400;\">businesses that embrace data analytics are five times as likely to make decisions much faster<\/span><\/a><span style=\"font-weight: 400;\"> than market peers, and three times as likely to execute decisions as intended.<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">But this requires getting data into the hands of those that need it fast. While bespoke research reports offer a chance to draw conclusions, they could waste valuable time. <\/span><span style=\"font-weight: 400;\">It works effectively when intelligence is shared almost as fast as it\u2019s captured. <\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">That means integrating your market tracking system with your existing communication and data visualisation tools, like Slack, Teams and Power BI. This way, all relevant stakeholders \u2013 not just the team managing the dashboard \u2013 can access and use the data.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ceae13d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ceae13d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f1c74f1\" data-id=\"f1c74f1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4919dd1 elementor-widget elementor-widget-text-editor\" data-id=\"4919dd1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>\u00a0<\/h3>\n<h3><span style=\"font-weight: 400;\">5) Advancements in AI<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Artificial intelligence is powering real market intelligence. Advancements have generally been steady rather than spectacular. But AI is slowly but surely changing the way markets are tracked and intelligence is gathered.<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">AI technology is used to learn where market data is being created and delve deeper to draw out more insights. The technology learns from the data to automate part of the analytics process and surface the most relevant and insightful intelligence to the front of the dashboard. This allows managers to access and use it faster than ever before.<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">The market intelligence industry, like other technology-driven markets, will continue to invest in AI to speed up and automate processes. For example, in 2021, the global total corporate <\/span><a href=\"https:\/\/www.statista.com\/statistics\/941137\/ai-investment-and-funding-worldwide\"><span style=\"font-weight: 400;\">investment in artificial intelligence (AI) reached almost 94 billion U.S. dollars<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8fee904 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8fee904\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ed20185\" data-id=\"ed20185\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-14ad0df elementor-widget elementor-widget-text-editor\" data-id=\"14ad0df\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>6) Tracking regulatory changes, not just consumers<\/h3>\n<p>As per the definitions above, which are more or less the same as how most experts describe market intelligence, the majority of the focus is on the consumer.\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>But markets are more complex. We\u2019ve already touched upon the trend of combining market and competitive intelligence to gain a fuller picture of what\u2019s happening but it doesn\u2019t end there. Businesses are increasingly using their market tracking solutions to monitor and build intelligence around regulatory updates and launches. For example, international businesses will often need intelligence on abrupt legal changes in a specific territory due to political reasons, so they can continue to operate in countries with less transparency.<\/p>\n<p>\u00a0<\/p>\n<p>Whether it\u2019s a case of being prepared for what\u2019s coming their way or using the insights to create authoritative content strategies that establish their brands as the experts, it all points to market intelligence being viewed as a broader term. That trend is set to continue.<\/p>\n<p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-08cda04 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"08cda04\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-684a12e\" data-id=\"684a12e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0874bfa elementor-widget elementor-widget-text-editor\" data-id=\"0874bfa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><b>Make Smarter Decisions Faster With WatchMyCompetitor<br \/><br \/><\/b><\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0c77871 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0c77871\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2eea662\" data-id=\"2eea662\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-34e04fc elementor-widget elementor-widget-text-editor\" data-id=\"34e04fc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Unlike other intelligence solutions that serve up hard-to-mine unfiltered data, or which collate insights into periodic reports that lack immediacy, WatchMyCompetitor is<\/span><b> the <\/b><b><i>complete<\/i><\/b><b> competitor intelligence platform<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">We use AI to track your competitors\u2019 global digital footprint in real time, so you don&#8217;t miss anything important. While our market experts analyse and curate the most relevant competitive insights on your behalf.\u00a0<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">That means no more sifting through unmanageable volumes of data. You get fast access to relevant, timely intelligence to optimise strategies, outsmart the competition and protect and grow your revenue.<\/span><\/p><p><br \/><span style=\"font-weight: 400;\">Don&#8217;t let your competitors gain an advantage. <\/span><a href=\"https:\/\/www.watchmycompetitor.com\/request-a-demo\"><span style=\"font-weight: 400;\">Book a demo<\/span><\/a><span style=\"font-weight: 400;\"> today.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Market intelligence has become a vital asset for enhancing business performance \u2013 a way to benchmark success beyond financial figures, predict what might happen next and take the necessary action to ensure it leads to a positive outcome.<\/p>\n","protected":false},"author":1,"featured_media":3470,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","cybocfi_hide_featured_image":"","yoast_wpseo_title":"","yoast_wpseo_metadesc":"","footnotes":""},"categories":[62],"tags":[59],"class_list":["post-3468","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-intelligence","tag-marketing-intelligence"],"_links":{"self":[{"href":"https:\/\/www.watchmycompetitor.com\/resources\/wp-json\/wp\/v2\/posts\/3468","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.watchmycompetitor.com\/resources\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.watchmycompetitor.com\/resources\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.watchmycompetitor.com\/resources\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.watchmycompetitor.com\/resources\/wp-json\/wp\/v2\/comments?post=3468"}],"version-history":[{"count":39,"href":"https:\/\/www.watchmycompetitor.com\/resources\/wp-json\/wp\/v2\/posts\/3468\/revisions"}],"predecessor-version":[{"id":10678,"href":"https:\/\/www.watchmycompetitor.com\/resources\/wp-json\/wp\/v2\/posts\/3468\/revisions\/10678"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.watchmycompetitor.com\/resources\/wp-json\/wp\/v2\/media\/3470"}],"wp:attachment":[{"href":"https:\/\/www.watchmycompetitor.com\/resources\/wp-json\/wp\/v2\/media?parent=3468"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.watchmycompetitor.com\/resources\/wp-json\/wp\/v2\/categories?post=3468"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.watchmycompetitor.com\/resources\/wp-json\/wp\/v2\/tags?post=3468"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}