{"id":3060,"date":"2022-09-12T15:09:44","date_gmt":"2022-09-12T15:09:44","guid":{"rendered":"http:\/\/95.211.42.1\/blog\/?p=3060"},"modified":"2022-10-05T13:39:22","modified_gmt":"2022-10-05T13:39:22","slug":"surface-cleaners-fmcg-social-reach","status":"publish","type":"post","link":"https:\/\/www.watchmycompetitor.com\/resources\/surface-cleaners-fmcg-social-reach\/","title":{"rendered":"Surface Cleaners &#8211; FMCG Social Reach"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3060\" class=\"elementor elementor-3060\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2e89631 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2e89631\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-15eccf1\" data-id=\"15eccf1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1bf5af4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1bf5af4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a4ee522\" data-id=\"a4ee522\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6821aba elementor-widget elementor-widget-image\" data-id=\"6821aba\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/www.watchmycompetitor.com\/resources\/wp-content\/uploads\/2022\/09\/large-WMC_index_Surface-cleaners-FMCG-Social-Reach.png\" class=\"attachment-large size-large wp-image-3061\" alt=\"Surface cleaners - FMCG Social Reach\" srcset=\"https:\/\/www.watchmycompetitor.com\/resources\/wp-content\/uploads\/2022\/09\/large-WMC_index_Surface-cleaners-FMCG-Social-Reach.png 1280w, https:\/\/www.watchmycompetitor.com\/resources\/wp-content\/uploads\/2022\/09\/large-WMC_index_Surface-cleaners-FMCG-Social-Reach-600x400.png 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8da07c0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8da07c0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3710e4f\" data-id=\"3710e4f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-986bcef elementor-widget elementor-widget-text-editor\" data-id=\"986bcef\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>WMC Index: Which UK Surface Cleaner Brands Have The Largest Following on Social Media?<\/h2><p>\u00a0<\/p><p>A recent study into the social media followers of FMCG categories has revealed that <strong>CIF is the runaway leader<\/strong> for UK surface brands. Unilever-owned CIF has more than 2.1 million followers across platforms such as Facebook, Twitter, and Instagram \u2014more than four times that of second-placed SC Johnson brand Mr Muscle (507k). Dettol (263k) and Zaflora (244k) came in next on the list.<\/p><p>\u00a0<\/p><p>The FMCG market is currently facing a challenging time with customers becoming increasingly price-sensitive due to the cost-of-living crisis. Any advantage brands can use to grow <strong>brand loyalty and repeat sales<\/strong> is therefore important.<\/p><p>\u00a0<\/p><p>The latest data comes from WMC Index, which showcases market insights captured by <strong>WatchMyCompetitor (WMC)<\/strong> \u2014a real-time, automated competitor tracking and business intelligence platform. The software is used by leading and challenger organisations across a wide variety of markets, both in the UK and overseas.<\/p><p>\u00a0<\/p><p>Do you work for an FMCG brand? Are you responsible for tracking and reporting competitor activity to avoid lost sales and market share? Visit\u00a0<a href=\"https:\/\/www.watchmycompetitor.com\/Industry\/FMCG\" target=\"_blank\" rel=\"noopener\">WMC FMCG\u00a0<\/a>to learn more about the types of market intelligence you can gain and use to protect your position.<\/p><p>\u00a0<\/p><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>WMC Index: Which UK Surface Cleaner Brands Have The Largest Following on Social Media? A recent study into the social<\/p>\n","protected":false},"author":1,"featured_media":3061,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","cybocfi_hide_featured_image":"yes","yoast_wpseo_title":"","yoast_wpseo_metadesc":"","footnotes":""},"categories":[66],"tags":[],"class_list":["post-3060","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-knowledge"],"_links":{"self":[{"href":"https:\/\/www.watchmycompetitor.com\/resources\/wp-json\/wp\/v2\/posts\/3060","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.watchmycompetitor.com\/resources\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.watchmycompetitor.com\/resources\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.watchmycompetitor.com\/resources\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.watchmycompetitor.com\/resources\/wp-json\/wp\/v2\/comments?post=3060"}],"version-history":[{"count":8,"href":"https:\/\/www.watchmycompetitor.com\/resources\/wp-json\/wp\/v2\/posts\/3060\/revisions"}],"predecessor-version":[{"id":3727,"href":"https:\/\/www.watchmycompetitor.com\/resources\/wp-json\/wp\/v2\/posts\/3060\/revisions\/3727"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.watchmycompetitor.com\/resources\/wp-json\/wp\/v2\/media\/3061"}],"wp:attachment":[{"href":"https:\/\/www.watchmycompetitor.com\/resources\/wp-json\/wp\/v2\/media?parent=3060"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.watchmycompetitor.com\/resources\/wp-json\/wp\/v2\/categories?post=3060"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.watchmycompetitor.com\/resources\/wp-json\/wp\/v2\/tags?post=3060"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}