{"id":13827,"date":"2025-06-04T09:49:57","date_gmt":"2025-06-04T09:49:57","guid":{"rendered":"https:\/\/www.watchmycompetitor.com\/resources\/?p=13827"},"modified":"2025-06-04T10:32:20","modified_gmt":"2025-06-04T10:32:20","slug":"introducing-competitor-profiles-from-watchmycompetitor","status":"publish","type":"post","link":"https:\/\/www.watchmycompetitor.com\/resources\/introducing-competitor-profiles-from-watchmycompetitor\/","title":{"rendered":"Introducing Competitor Profiles from WatchMyCompetitor"},"content":{"rendered":"\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Discover how our latest feature, Competitor Profiles, can help organisations build a clearer picture of who they’re competing against.<\/em><\/p>

For any organisation, competitor actions have the potential to be a threat, opportunity or both.<\/p>

They can impact your immediate goals as well as destabilising your longer-term plans. The longer these actions go unnoticed, the bigger the risk they present and the harder it becomes to fortify your position.<\/p>

It\u2019s therefore key to know what\u2019s happening, as it happens, and know competitors well enough to anticipate their next moves.<\/p>

But how<\/i> you build that understanding is changing.<\/p>

For many years businesses relied on manual tracking, which was often incomplete and slow. More robust insights can be found in industry reports that provide in-depth insights about markets as a whole.<\/p>

But technology has made it easier for businesses to move and pivot at speed, which means the insights held in industry reports date faster than they used to, becoming less relevant and valuable as time goes by. They capture a moment in time.<\/p>

Real-time market intelligence<\/a> has changed the model, offering insights about competitors and the market as it happens. But the traditional view is multiple insights presented in a customisable and categorised dashboard that allows for further interrogation and analysis. Incredibly useful when used in the right way, but still fairly broad.<\/p>

What\u2019s been missing is a way to view and share profiles on specific competitors, allowing businesses to build a deeper understanding of their strategies and latest changes.<\/p>

Until now. WatchMyCompetitor\u2019s newest feature, Competitor Profiles, offers all of that and more. Here\u2019s what you can expect:<\/p>

What are Competitor Profiles?<\/b><\/h2>

Competitor Profiles are dynamic snapshots on individual competitors. They provide key facts and figures about the business alongside real-time updates about their actions and mentions gathered by the WatchMyCompetitor platform.<\/p>

They expand on the traditional dashboard view, surfacing the most relevant and valuable intelligence about individual competitors. You can view those insights at a glance or dive deeper to better understand the strategies driving them.<\/p>

You can also use AI tools to ask questions and interrogate the intelligence further.<\/p>

What\u2019s included in a Competitor Profile?<\/b><\/h2>

Your Competitor Profiles can be customised to your specific needs by your WatchMyCompetitor customer success manager. But here\u2019s a breakdown of the types of data you might want to include:<\/p>

1. Company Overview<\/b><\/h3>

A concise summary of the company\u2019s core details, including what they are and do, address, URL(s), employee count and key executives.<\/p>

2. Market Focus<\/b><\/h3>

From product lines to industries to locations, a tagging system provides a snapshot view of the markets they operate and compete in.<\/p>

3. Financial Information<\/b><\/h3>

If it\u2019s available online, Competitor Profiles can pull in financial performance figures for specific financial years, highlighting areas of growth and regression.<\/p>

4. Strategic Activity<\/b><\/h3>

You can customise the profiles to surface the latest insights about your competitors\u2019 mergers and acquisitions, sustainability and ESG plans, partnerships, product launches and changes, marketing campaigns, events and contract wins.<\/p>

5. Latest Intelligence<\/b><\/h3>

This section pulls in the very latest updates captured by the WatchMyCompetitor platform, from social media updates and messaging changes to mentions in news publications and reports.<\/p>

Who Competitor Profiles Have Been Built For<\/b><\/h2>

Competitor Profiles are versatile by design, supporting many roles across a business. They are particularly ideal for organisations with 1,000+ employees operating across different departments or those which have large competitor sets.\u00a0<\/p>

Here are a few real-world examples:<\/p>