From Blockbuster to Netflix. Yahoo to Google. Napster to iTunes. Recent history is littered with examples of once dominant brands…
Competitive intelligence is a vital component in the growth and success of small businesses. By acquiring a deep understanding of…
Competitive intelligence (CI) has emerged as a fast-growing market, which is expected to reach $1.2 billion by 2030 with a…
So what is a digital footprint exactly? You may have heard of this term recently. In fact, almost one in…
A Competitive Analysis Matrix is a powerful tool that allows businesses to evaluate and compare their competitors in a structured…
Competitive enablement is a crucial aspect of a business strategy that equips teams with the necessary skills, tools, and experience…
For pharmaceutical companies, the use of data to inform decision-making is nothing new. It’s a vital part of the process…
Competitive intelligence is a valuable tool that significantly influences the success of product development and marketing strategies. In today's highly…
Studies show that data analytics enables organisations to make decisions 5x faster. For marketers who are under pressure to devise, implement…
Why is it vital for businesses to know how to conduct a marketing audit effectively? The answer might be a…