Gathering competitor intelligence is just one step in the journey to becoming a smarter, more data-driven organisation. Studies show only…
The overall competitive intelligence trend is clear: companies are increasingly recognising its importance.87% of companies believe that competitive intelligence is…
“Automation does not need to be our enemy. I think machines can make life easier for men, if men do…
Business intelligence has exploded in recent years thanks to the arrival of AI-powered, automated software tools. It’s estimated that 90%…
Even when they believe it may be necessary, people frequently avoid booking essential doctors' appointments. According to an Annual GP…
It’s been around 100 years since market research was first used. In that time, it has risen in prominence to…
87% of marketers say data is their company’s most under-used asset. Which is remarkable given the need to establish a…
The less you know about your competitors, the greater the risk they pose to your revenue and market share. Whether…
One of the most exciting arrivals in the competitive intelligence space has been battle cards, which are changing the way…
Every marketing intelligence report will naturally be different in order to cater for different audience needs. But there are four…